Exactly what I find too, most items in their usual smaller stores is all a bit "hippy" especially during certain seasons. Tassels hanging off everything and that "fake" distressed, well worn crap which I hate but then again I like things with simple clean cuts and smart or preppy. Some of their "basic" pieces are really good quality and fit well, such as the vest dresses though I'd steer clear of the ribbed vests they wash extremely bad and discolor and bobble after one solitary wash. I used to love River Island too but in the past couple of years the quality of their clothes are akin to a cheap market stall and everything is really tarty and tacky or poorly made and fluro - yuck. I will now only bother with shoes.
Jewellery is nice but again better in the larger store it's all branded stuff such as Mikeys, etc. Accessories are very good depending on the season, I'm not into headwraps and turbans which are in abundance in the summer but the winter hats, scarves etc are always cool. I picked up a gorgeous cream coloured chunky knit and faux fur trapper hat from £18 down to £3 and matching mittens from £16 to £2 in the remenants of the January sales yesterday. Bargain.