Originally Posted by AlexiR:
“I think the problem faced by acts from The Voice is the general lack of support they've had from The Voice because its not been on air. It was easy in the opening seasons of Idol for the winners to release material months after their victory and months before the new season starts because they were still a novelty but with so many of these talent show acts flooding the market they just don't stand out (Idol has the same poor sales records recently for anyone who isn't a country artist). As things stand I don't know why Universal didn't opt to launch Javier's new album when The Voice returned to NBC with a performance on The Voice. The X Factor route does now seem to be the best route to take launching these talent show acts - when the show they were launched on is either back on the air or gearing up to start again and the show is in the front of everyone's mind.
Of course Javier wasn't helped by the perplexing choice of lead singles for the album. Why when there's a duet with Adam Levine on the album that wasn't the first single from it I have no idea.
Having said that the other major issue that talent shows face is that television audiences are awful at picking winners. With one or two exceptions (and all but one of those was an obvious hand picked winner by the producers/record company) audiences have always gotten it spectacularly wrong when it comes to picking winners on these shows. They tend to go for the broad dull middle ground that rarely reflects anything you'd actually hear within modern music and as a result doesn't sell. It may very well be time to find a new way of picking winners for these shows and actually I suspect that might be the next big 'innovation' for the format.”
I think The X Factor is missing a trick in this country, actually. The turnaround for winners albums is far too slow and they should really look to be ready to release a single at the very least by the time Britain's Got Talent comes around. That way they have a Syco audience ready to remember the X Factor winner and possibly by the new single. They could then release another single/album when The X Factor returns.
As for The Voice; another problem they have is NBC are lacking in other shows where the winner can appear. Here, the winner could be spoilt for choice - Children in Need, Comic/Sports Relief, Lets Dance, the Lottery, Strictly Come Dancing, Graham Norton. Even ITV1 have Britain's Got Talent, Dancing On Ice, Red or Black (

), Jonathan Ross. But in the US, the opportunity of a crossover is simply not there unless the act becomes established first. Even though FIX have an opportunity with Idol/X Factor I really can't see the two shows being willing to help each other out.