It's pretty sad to look at the beginning of this thread (early 2012) and see people upset and worried over a 7.7m rating for EastEnders and asking for the BBC to take action
Originally Posted by dullagj2:
“The 2 England matches have lost it any momentum it was gaining and the hour-long unadvertised Wednesday slot didn't help matters either. It needs to maintain the quality of this week and the viewers will slowly come back.
The ITV soaps are also climaxing big stories this week which is probably further echoing the bad state EE has been in this year because they haven't had any major long running stories.”
This summer was truly dire for EE and its fans. One of the most common excuses was that EE was rating badly due to not having any explosive storylines, which sort of said something about the show they were defending. That issue seems to be sorted though, at least for now.
Originally Posted by Oldnjaded:
“Yes, with the two ITV soaps having their major reveals this week, (even though it will take a few weeks more for them to be concluded), and nothing seriously major that we know about coming up just yet, this would be an excellent time for EE to get their act together and come up with something to grip and then sustain viewers and potential viewers. Big one-off stunts are simply not the solution for EE. There has to be a lot else going on around those stunts if they want to attract and keep viewers.”
I'm not sure about Emmerdale as I don't watch it, but with Corrie there's the ongoing Kylie/David/Nick saga and of course the Hayley/Roy cancer storyline. Not massive explosive storylines or anything but things that will hook viewers over the Christmas period for sure. A lot of "love and warmth" as Lorraine Newman would say - come to think of it I wonder if she was trying to turn EastEnders into Corrie to replicate its recent success
Wasn't there a rumour that ITV are planning an explosive week for Emmerdale/Corrie? It would be great for them to take advantage of EastEnders' recent rating woes to boost Emmerdale and a good way of doing that is to advertise it along with Corrie in the hope that it will pick up some of its viewers. They did that recently with that Shakespeare advert and it seems to be working. If I'm honest I was on the tip of giving up EastEnders in favour of Emmerdale but this week is starting to make me give up that idea.