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Soap Ratings Thread (Part 6) |
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#1176 |
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Absolutely astounding, and they were considered extremely lacklustre at the time. Then another week in October 2005 had 13.15m (53.4%) and 12.8m (55%) for two EastEnders episodes. Just epic.
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#1177 |
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Sure, but no way can any of the big three get what they got 8 years ago for regular episodes. 2007 onwards is more realistic for us.
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#1178 |
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It's a real shame, though. Trailing through the ratings thread of 2004/5 and watching people go 'OMG EE was on 14m this time last year', whereas now we'd all be tripping over ourselves to praise those figures.
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#1179 |
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Delete.
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#1180 |
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It's a real shame, though. Trailing through the ratings thread of 2004/5 and watching people go 'OMG EE was on 14m this time last year', whereas now we'd all be tripping over ourselves to praise those figures.
![]() ![]() The soaps won't get 10m a night unless they gain momentum on the same level as the likes of X Factor, Britain's Got Talent etc. |
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#1181 |
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Back when soaps were real, regular event TV. The shares suggest TV audiences on the whole were lower then compared to now, especially on a weeknight in October.
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#1182 |
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Not really. EastEnders would've only needed 10.02m to hit a 44.1% share last night, whereas it was 10.44m this time nearly a decade ago, for instance. More people do watch TV, but the fact that soaps were gripping once upon a time obviously helps here.
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#1183 |
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Is this all down to change in viewing habits, decline in quality or the fact soaps have berm overshadowed by the talent shows?
Though to be fair Den's murder story pretty much gripped the nation, so maybe 2005 isn't the best example for EE... |
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#1184 |
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Which is why i mentioned 'for a big episode'.
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#1185 |
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A cross between all of that, most probably. There's definitely an excuse for a gradual decline and no way will the soaps be attracting half the audience again, but the lessening quality has turned off even more, especially in EastEnders' case. The X Factor was only on 6m then, so that could be another factor.
Though to be fair Den's murder story pretty much gripped the nation, so maybe 2005 isn't the best example for EE... ![]() As for the soaps attracting half the audience, if Corrie had enough momentum to pull in 9m in the middle of summer, or on a hot day, it could get 50%. It was getting 7-8m and 40% a few months ago. |
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#1186 |
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Looks like they may rely on a story that would grip the nation for a soap to get 10m nightly for a while. It always has to be a killing.
![]() As for the soaps attracting half the audience, if Corrie had enough momentum to pull in 9m in the middle of summer, or on a hot day, it could get 50%. It was getting 7-8m and 40% a few months ago. |
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#1187 |
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Could Enmerdale break the 9m mark next week?
Soap overnight averages: September Corrie: 8.23m up 680k y-o-y EastEnders: 6.72m down 420k y-o-y Emmerdale: 6.65m up 610k y-o-y Soaps overnight average for the year: (Jan-Sept) Corrie: 8.22m up 220k y-o-y down 330k on 2011 down 360k on 2010 EastEnders: 6.87m down 640k y-o-y down 1.33m on 2011 down 1.66m on 2010 Emmerdale: 6.5m up 40k y-o-y down 410k on 2011 down 320k on 2010 |
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#1188 |
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Soap Officials w/c 23rd September
Coronation Street:
Mon: 9.82m (+1.1m) / 9.58m (+910k) Wed: 9.25m (+1.2m) Fri: 9.02m (+1.35m) / 8.46m (+1.07m) EastEnders: Mon: 7.85m (+750k) Tues: 7.27m (+710k) Thurs: 7.37m (+520k) Fri: 7.13m (+1.06m) Emmerdale: Wed: 7.45m (+550k) |
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#1189 |
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Coronation Street:
Mon: 9.82m (+1.1m) / 9.58m (+910k) Wed: 9.25m (+1.2m) Fri: 9.02m (+1.35m) / 8.46m (+1.07m) EastEnders: Mon: 7.85m (+750k) Tues: 7.27m (+710k) Thurs: 7.37m (+520k) Fri: 7.13m (+1.06m) Emmerdale: Wed: 7.45m (+550k) |
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#1190 |
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To be honest I don't think the soaps have lost that much popularity, especially in Corrie's case. Over 9m in the officials is absolutely astounding for any show, never mind a show that's on five times a week! 'Event TV' such as Strictly doesn't really get much more.
Obviously the raw figures have taken a decline over the years but that's to be expected. Corrie was one of the top shows back then and it's still one of the top shows now. |
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#1191 |
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To be honest I don't think the soaps have lost that much popularity, especially in Corrie's case. Over 9m in the officials is absolutely astounding for any show, never mind a show that's on five times a week! 'Event TV' such as Strictly doesn't really get much more.
Obviously the raw figures have taken a decline over the years but that's to be expected. Corrie was one of the top shows back then and it's still one of the top shows now. |
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#1192 |
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Corrie def hasn't lost much popularity - it was hitting 40% share in 2005; ee on the other hand, which also had that share then, has.
EE is way more popular in catch up, omnibus, i-player and the bbc 3 repeat than corrie is. This comes down in some cases to demos - its audience is slightly different and they work odd hours and so on. Corrie is always pumped by that hardcore slower to change habit blue rinse brigade... They'll be there till they drop even if the show consisted of Roy watching a spud bake in the microwave. But yes EE has a lot to answer for in terms of it's drop in quality letting viewers drip away. Also worth noting is the audience share on Monday and Friday is pinched by the Corrie sandwich. The late finish of Corrie (once the ee intro has started) and the prompt switch over as soon as ee credits start back to ITV does pinch that audience as there's a sudden drop off for the last minute and a late rise for the first minute. it's effect isn't massive but a percent here, a percent there ![]() ITV know exactly what they're doing - they have manoeuvred ee with 11 episodes to it's 4 and unfortunately the bbc has played right into it... |
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#1193 |
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Emmerdale: 6.84m (33.0%) / 7.07m (34.1%)
EastEnders: 4.52m (20.6%) (+3: 764k/5.5%)EastEnders was bound to suffer considering a clash with Emmerdale but I didn't expect Emmerdale to knock it that much. The repeat screening did better than of late, though. But still, I don't think it's gotten a share that low for a long while. |
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#1194 |
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Awful overnight rating for Eastenders last night, I know it was up against Emmerdale but it should not drop below 5 million clash or no clash especially in October. I really hope DTC works his magic sooner or later as its not nice reading a show like Eastenders has dropped that low.
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#1195 |
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Um... to a point i agree... but you have the account for ee spreading itself more thinly as the years have gone by...
EE is way more popular in catch up, omnibus, i-player and the bbc 3 repeat than corrie is. This comes down in some cases to demos - its audience is slightly different and they work odd hours and so on. Corrie is always pumped by that hardcore slower to change habit blue rinse brigade... They'll be there till they drop even if the show consisted of Roy watching a spud bake in the microwave. But yes EE has a lot to answer for in terms of it's drop in quality letting viewers drip away. Also worth noting is the audience share on Monday and Friday is pinched by the Corrie sandwich. The late finish of Corrie (once the ee intro has started) and the prompt switch over as soon as ee credits start back to ITV does pinch that audience as there's a sudden drop off for the last minute and a late rise for the first minute. it's effect isn't massive but a percent here, a percent there ![]() ITV know exactly what they're doing - they have manoeuvred ee with 11 episodes to it's 4 and unfortunately the bbc has played right into it... The omnibus has been with ee since day 1; ee has only ever once (to my knowledge) topped I player... I'm not suggesting that these viewers don't exist, but I now very much believe that this line of thinking - a line that has been promulgated since I've been on these forums - is part of ee decline. These ee viewers are impossible to quantify and IMO have been vastly over-exaggerated in the past. At the end of the day ee now regularly falls below the 30% mark - and where are all these younger, watch at their own leisure viewers; because they don't seem to be watching much ee anymore. Just my thoughts. |
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#1196 |
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Next week will be sorry for EastEnders with Emmerdale and Corrie's blockbuster week of episodes.
I really dread to think how big the gulf is going to be. This Cameron storyline has really resurged Emmerdale and this apocalyptic storm + siege finale has a great trailer and loads of press coverage; it has potential to go to 8 million next week I think or match the 9m for the live episode later next week. Corrie has its huge Platt family fallout climax as well as Liz McDonald returning. Both shows will mutually benefit the other from both airing big plot climaxes. EastEnders is really going to flop next week... |
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#1197 |
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I'm sorry but I really don't believe that the demographics are as skewed as others. Corrie time shifts really well which strongly indicates it also has a strong young demographic: the difference is that their younger viewers want to see corrie ASAP as they should feel; rather them just "I'll watch late at night or on the w/k when nothing else is on.
The omnibus has been with ee since day 1; ee has only ever once (to my knowledge) topped I player... I'm not suggesting that these viewers don't exist, but I now very much believe that this line of thinking - a line that has been promulgated since I've been on these forums - is part of ee decline. These ee viewers are impossible to quantify and IMO have been vastly over-exaggerated in the past. At the end of the day ee now regularly falls below the 30% mark - and where are all these younger, watch at their own leisure viewers; because they don't seem to be watching much ee anymore. Just my thoughts. Corrie and EE are about even with the younger audience who watch the first run. Corrie scores about 1-1.5 million more viewers in the older age bracket... if you strip that out of it's overnight figure they suddenly look more matched. On top of that though Ee makes gains by having always provided an omnibus/alternative... Some people for example have only ever watched the Sunday omnibus for the lifetime of the show. Never catching the first run as it's their viewing habit. Other have defected to BBC3, and others I-player. I mostly sit in the latter. I want to watch the show but i can't watch the first air most of the time. So it becomes habit forming. Even if I am home i will not watch the first air as i know I can watch it later - it not because i don't want to watch it, but because the way we view something is habit forming and I'm used to watching it laying in bed at 10.30 ![]() I-player episodes can get up to 800k viewers an episode. That's a large amount. The most telling example of where the younger audiences goes is the the lower Thursday Friday numbers... It's social time... I don't need to watch it, i can get it later. I always watch the friday episode on i-player as I'm out. Yes if effects them all... but Corrie still gets that bigger prop from the extra older audience it gets. |
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#1198 |
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Next week will be sorry for EastEnders with Emmerdale and Corrie's blockbuster week of episodes.
I really dread to think how big the gulf is going to be. This Cameron storyline has really resurged Emmerdale and this apocalyptic storm + siege finale has a great trailer and loads of press coverage; it has potential to go to 8 million next week I think or match the 9m for the live episode later next week. Corrie has its huge Platt family fallout climax as well as Liz McDonald returning. Both shows will mutually benefit the other from both airing big plot climaxes. EastEnders is really going to flop next week... I think ee will be 6-7, emmerdale 8 and corrie 9 (both itv shows possibly a bit higher than that on Monday maybe reaching mid-8s for em, and 10 for corrie). Also the indian summer is due to end next week so it's going to be a bit cooler too
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#1199 |
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I think all of the excuses about EastEnders having younger viewers who watch at a later date is just silly. Coronation Street timeshifts better than EE, with the former adding 1m+ onto its figures and the latter around 700k. There is BBC iPlayer as well which isn't included, but that was available in 2010 and 2011 too when the show was still competing with Corrie in the overnights.
Corrie does have more older viewers than EE, but I don't get the point of excluding them just to make the figures look more evenly matched. There's a reason why so many older viewers haven't bothered turning over for EE lately. Onto next week, I'm expecting around 7.5m for Emmerdale and 9-9.5m for Corrie. If the weather is bad then Emmerdale may touch 8m and Corrie 10m on Monday. |
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#1200 |
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[quote=xeo;69101233]I think all of the excuses about EastEnders having younger viewers who watch at a later date is just silly. Coronation Street timeshifts better than EE, with the former adding 1m+ onto its figures and the latter around 700k. There is BBC iPlayer as well which isn't included, but that was available in 2010 and 2011 too when the show was still competing with Corrie in the overnights.
Corrie does have more older viewers than EE, but I don't get the point of excluding them just to make the figures look more evenly matched. There's a reason why so many older viewers haven't bothered turning over for EE lately. Onto next week, I'm expecting around 7.5m for Emmerdale and 9-9.5m for Corrie. If the weather is bad then Emmerdale may touch 8m and Corrie 10m on Monday.[/QUOTE] BIB 1 - they count as viewers it's more to note they are less likely to change viewing habits (for obvious reasons) so they give Corrie a good prop they'll be there till they die ![]() BIB 2 - EE has never been as popular in that age range it's too dark and depressing. I do wonder whether the "love and warmth" approach was an attempt to court them though. Bad idea! BIB 3 - agreed, i think Em might reach a little higher than that but not much. There'll defo be some happy faces in itv towers next week. |
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