That's not the fairest of comparisons indeed but it does give you a taste of how far it's fallen in the past two or three years. I was just looking at a few posts in this thread from back in late 2010 when Hollyoaks was shredding viewers, rzt compared it to EastEnders getting 4.5m in two years time. Of course it didn't rate that low in 2012 but interesting nonetheless. Hollyoaks doesn't seem to have properly recovered from it's ratings dive either, make of that what you will.
EastEnders' 30th anniversary is just over a year away now - the last thing they need is to be rating poorly throughout 2014. They'll be hoping DTC can pull something out of the bag.
ITV were spot on with their promotion tonight. Expecting some great ratings tomorrow for Corrie and Emmerdale in particular.