When cameraphones were taking off, it was the norm to make a big deal of the camera on the back - even making the back look like a camera.
Now, I'd say everything is becoming more subtle. I do wish manufacturers would ensure they didn't place the LED lamp too close to the lens though!
I think the design of HTC handsets has become rather dull, and I don't know why they seem to think that just changing the angle/pattern on the back is enough. I suppose they're thinking that Apple can get away without making radical changes (with the 3G to 3GS, the 4 to 4S, but clearly the 5 will be quite different) yet that's Apple and there's no point always trying to copy Apple. HTC has plenty of things going for it on the software side, but I do think they need someone new in the design team to give some fresh ideas.