if it becomes a hit, then it might get more airplay after its release. That happened for Love on top. Maybe R1 will A Playlist it, we'll have to see. Its a good track, and its not weak at all. I didnt like it before, but I play it several times a day now. And i dont think the video is a WFL style one, just because the happy scenes are similar doesnt make it a copy. The point of each song is different too. In WFL its a destructive drug filled relationship, not having fun.
What I think would be better is for her to be doing the moves, and then finish the shoot (like in Love on top) and then the crew to be moving around (in a good way) and then he turns up (and her reaction is the same as it is in the vid), she's a good actress and it worked, just needed tweaking. Anyway, promo is key (airplay is a factor) but being on Graham Norton will help. There's 2/3 slots Alex can be on, and it helped Ed sheeran's new single go top 20 after him being on it, and he was good, but nothing special (and Im a fan). Her vocals filling the studio, and her being a guest would help IMO.
All I wanted to see was a few more wide shots. They cut off her legs, and the choreography was missed a little. I see why they put it out now, after hearing it again today. Its ridiculously catchy, the only thing that lets it down is the chorus, I still think the remix chorus should be on the single mix. And that IMO there should be no remix. I think they need to take it outside of the UK, as if its not a hit here, the rest of the world v the UK yields bigger sales. Adele's global success helped her here ie the brits intro bit and public opinion of her. Its not the video, simply the editing.