I was reading comments on MV on YT earlier. It seems some people love Elephant and some are disappointed. Some want Alexandra to sing ballads and show off her vocals, some just want stuff similar to her singles from Overcome.
I personally love Elephant. It's catchy, I loved it on first listen.
It's a problem for singing reality shows alumni because many fans think their favorites should continue showing off their vocals to everyone on each and every song they release and with every performance. IMO, somewhere we have to draw the line. X Factor season 5 was in 2008, Alexandra won, there is nothing to prove, we know she is a great singer. She wants to be a current pop artist, not Whitney/Mariah impersonator from the 90s.
I'm also glad that she moved on from the sound from her first album. Don't get me wrong, I liked her first album and singles were great, but I'm happy she decided to work with different people. RedOne is great, but Alex needed a new sound.
Is she doing any radio promo?