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Unlock a Chicken........GiffGaff campaign
call100
11-02-2012
The Unlock a Chicken campaign made me chuckle (no pun intended).
Gormond
11-02-2012
Lol funny, good campaign
Thine Wonk
11-02-2012
That is cool... good work GG.
Haruhion
11-02-2012
Hope it goes viral, in the sense that people stop asking what bloody network I'm on, even after telling them... it's followed by "What's that? I've never heard of it" etc.
Thine Wonk
11-02-2012
Originally Posted by Haruhion:
“Hope it goes viral, in the sense that people stop asking what bloody network I'm on, even after telling them... it's followed by "What's that? I've never heard of it" etc.”

That's always going to be a problem I think, even viral videos are niche and many will not have heard about them.

Proper advertising that costs £££ on billboards, bus stops, TV etc works otherwise companies wouldn't do it. GG only has about 150,000 users, that's equivalent to a single UK town.

Whilst I like the video, there is a limit to how far you can take something by word of mouth or internet only and without spending any money.

I used to work for a digital radio station that had 0 advertising and promotion budget, we used to brainstorm on how we could reach potential listeners with no money, and the key is social media and a user army, but even then you will stay small and niche without a big advertising budget.

I think the video is brilliant though.
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