Regarding the nomination he has had 5 nominations for Best Male, so they cant hate him THAT much, he just lost out each time to the more hyped cooler person. Remember when Will got these nominations near the start it really wasn't cool to honour reality tv acts at all.
The way the voting takes place is everyone votes by themselves, the Committee do not collectively decide who to nominate or who wins. There's just one ballot that asks them to tick who should be nominated. The five most ticked are the nominees. The results of the same ballot are kept secret and then they announce the most ticked person at the award ceremony.
I dont think any of them said lets not nominate Will Young this year, he was most probably 6th. If Olly had been nominated instead that would have been a real wrong. But i'm sure James Morrison beat Will out by a few ticks at most thats it. Will had to be near for that, it's just there's alot the Brits are liking this year with Noel there, Professor Green SO cool for them but James is not fitting - Will had better reviews, better sales and a better year. But the problem is Will's had an amazing year but hype wise he wasn't the 'in' must -see thing this year, he just as usual had another very successful year. I think the only way he could get a win and a performance at this rate is if he had a Adele sized year..
Do remember that Will will always have 5 nominations for Best Male, and 2 wins thanks to the great british public - Best Breakthrough and Best Single (Your Game). He's won awards for being the greatest artist of all time thanks to the public TWICE. He has his NMA's for Best Newcomer, Best Male & Best Album. And to have all five studio albums to enter in at the top 2 is really something..