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The Ratings Thread (Part 32)


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Old 19-02-2012, 14:13
Dancc
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Let's Dance is a 4 week charity competition and takes up 75 minutes per week on BBC One, Dancing on Ice is a 3 month skating show and can take up 150 minutes per week on ITV1. There's a bit of a difference.
Not to mention the fact only a single episode of LD has been broadcast so far. The way some are talking you would think it had logged a serious decline right across a series.
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Old 19-02-2012, 14:14
Glenn A
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Which is fair, but then



Different take on ratings compared to the discussions we have regarding TXF & BGT, unsuprisingly.

I thought shows like this had to be judged against their highest rating series, or is that only for ITV shows?
Ratings aren't always a guide to quality or a show's worth. Sometimes a show can come out of nowhere like CTM and beat a ratings banker like DOI, it's not to say DOI is rubbish, as it's not a bad show, just people prefer a decent period drama. Also high ratings don't equate with quality, I do remember 17 million people used to watch Neighbours, which at the time I thought was badly acted rubbish and didn't get why it was so popular.
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Old 19-02-2012, 14:26
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Completely true, but that's not really the point. A decline is a decline and you can't just say that a decline for a show doesn't matter and then make a big deal out of a similar sized decline for another show, just because of the running time. That's not fair at all.
Not sure I agree. Let's Dance recorded a slightly lower start compared to last year (but up on 2010) but still did very respectably for a show of it's nature. Dancing on Ice has been consistently low throughout the series and heading into 'record low' range - of course Dancing on Ice is a bigger talking point than Let's Dance seeing as it dominates the schedules a lot more.

BBC wouldn't be in a mess if Let's Dance was gone, weren't we just saying yesterday on here that The Voice should have started 4 weeks earlier? It wouldn't be a disaster if Let's Dance was not recommissioned, it's not a big show, and easily replaceable. Now, Dancing on Ice on the other hand, you're removing the entirety of ITV's Sunday Q1 on the other hand, which won't be easily replaceable. Plus, it would allow BBC to run rampant.

So no, the declines are not comparable. One is/was a Sunday night staple at the moment for the leading commercial network and the other is a 4 week, 75 minute charity show.
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Old 19-02-2012, 14:28
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Previous series averages for Let's Dance:

2009: 7.49m (33.4%)
2010: 6.71m (28.8%)
2011: 7.09m (30.7%)

Also, the Let's Dance launch ratings:

2009: 6.81m (31.1%)
2010: 6.25m (26.8%)
2011: 7.56m (32.3%)
2012: 6.54m (28.9%)

So it's pretty clear to see that whilst last night's rating was somewhat underwhelming, it still performed well and was above the 2010 launch and not far off the 2009 launch, so it was only significantly behind last year's launch. Also worth noting that last year the launch show was the highest rating episode, whereas in the first two series the first episode was the lowest rating episode, so there's a chance it may well follow the pattern of those two series and grow throughout the run, but even if it doesn't and remains stable then it'll still wind up with a decent series average, and not too far off previous years. I'd forgotten that last year's launch rated higher than the rest of the series, and featured Katie Price, which is probably why I was harsh on it earlier. Whilst last night was low in comparison, looking at all the data available it did fine.
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Old 19-02-2012, 14:30
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On BARB, it says all episodes got 7 to 8 million last year and in 2009 all but one episode got over 7 million. In 2010, all but one episode got over 7 million, the only one which didnt was episode beginning at half 6. Starting after 7 o'clock, it has normally been above 7 million from BARB data. People must be getting bored of it just like some of the other reality shows at the moment.
The ratings on the BARB website are the official consolidated figures.

Last night's Let's Dance figure is the overnight one. You're not comparing like for like.
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Old 19-02-2012, 14:34
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Not sure I agree. Let's Dance recorded a slightly lower start compared to last year (but up on 2010) but still did very respectably for a show of it's nature. Dancing on Ice has been consistently low throughout the series and heading into 'record low' range - of course Dancing on Ice is a bigger talking point than Let's Dance seeing as it dominates the schedules a lot more.

BBC wouldn't be in a mess if Let's Dance was gone, weren't we just saying yesterday on here that The Voice should have started 4 weeks earlier? It wouldn't be a disaster if Let's Dance was not recommissioned, it's not a big show, and easily replaceable. Now, Dancing on Ice on the other hand, you're removing the entirety of ITV's Sunday Q1 on the other hand, which won't be easily replaceable. Plus, it would allow BBC to run rampant.

So no, the declines are not comparable. One is/was a Sunday night staple at the moment for the leading commercial network and the other is a 4 week, 75 minute charity show.
I agree completely with that, of course a decline for DOI has much more of an impact on ITV1 than a Let's Dance decline does on BBC1, but my point wasn't concerning the impact on the networks, I was just talking about the declines of the two shows on their own and looking at them independently.

Having said that, you are right that the declines of the two shows are not comparable even in that respect, as having looked at the data Let's Dance had an unusually high launch last year and settled down at a more 'normal' level after that, so the chances of Let's Dance being down by more than 10% by the end of the series are remote. When making my comments earlier I'd forgotten last year's launch was so high in comparison to how it normally does and was harsher than I should have been on it.
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Old 19-02-2012, 14:38
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I dread for DOI tonight to be honest.

I mean last week the skate off went below 6m, and wasn't last week supposed to still be the cold snap, and everything was higher than usual. I reckon 6.3m and 5m for tonight to be honest.
Well hold the front pages and clear the news channel schedules - we finally got some snow here this morning. And unlike the snow that supposedly hit the nation by surprise last week despite it being forecast days ahead, ours wasn't predicted.

Originally Posted by sn_22
It was always going to happen. Clearly ITV and Cowell both take The Voice very seriously - ITV by bidding big sums for the format in the first place, and Cowell by his comments in the press and the pretty humiliating situation he's facing in the US (being the smallest of three big singing shows).

Completely stupid of the BBC to leave The Voice so late though, when you consider how weak Saturdays have been since Christmas. At the latest, they should have launched tonight. The only conceivable reason for waiting is because of Let's Dance, and frankly, thats pretty dumb. It's not worth jeopardising the launch of their biggest entertainment show in several years for the sake of 4 weeks celebrity comedy stomping - even if it does manage moderately good figures.
Not dumb at all considering Let's Dance is actually their "biggest entertainment show in several years" in the first half of the year at least, rather than possibly maybe a hit but possibly maybe a flop as The Voice could be.

I do think The Voice will probably do OK, and could hit the 8m mark pretty quickly - though keeping the viewers is the tricky bit, especially during the Battle rounds. If I were the BBC I'd strip them over a week rather than let them run on for 4-5 weeks.

And though I feel this new thread came a couple of days too early before the big ratings news tomorrow, something in my gut is telling me that Upstairs Downstairs will flop this series. The comparisons with Downton are inevitable and nothing I've read about it suggests it'll compare favourably. It's kind of coming across too (in the press interviews) as taking itself too seriously, which Downton certainly doesn't - so although for some it'll be a better piece of drama, I just don't think it'll retain the viewers this series.

Also doesn't help that I couldn't name a single character from the first series - unlike Downton where I was familiar with them all.
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Old 19-02-2012, 14:42
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Let's Dance started decently enough with a rating around the sort of levels it typically comes in at. It would be disappointing to see it drop below 6m, but I think it might happen as I found last nights episode quite dull compared to previous years. They didn't seem to have a particularly stand-out candidate in the first episode, which they have done in previous years, to get the series off on a high and talked about more.

Elsewhere Casualty had a poor rating at just 5.35m (23.1%). Who Dares Wins did alright, however with a stronger lead-in this week, I did expect to see it higher than 5.30m (22.5%). ITV had a bit of a so-so night with everything a little bit lower than what it is capable of, however ITV2 and ITV3 did pull in some strong ratings for the Take Me Out spin-off and drama repeat combo.


Lets Dance overnight ratings

2009
18:35 - 20:00 Episode 1: 6.81m (31.1%) peak 7.41m (32.5%)
19:25 - 20:40 Episode 2: 7.15m (31.9%)
19:20 - 20:45 Episode 3: 8.09m (35.1%)
19:15 - 20:35 Final-------: 7.90m (35.5%) peak 8.6m

2010
18:30 - 19:45 Episode 1: 6.25m (26.8%) peak 7.92m (33.2%)
19:15 - 20:30 Episode 2: 6.51m (26.8%) peak 6.7m (27.5%)
19:15 - 20:30 Episode 3: 6.97m (30.3%) peak 7.7m (33.5%)
19:00 - 20:15 Final-------: 7.09m (31.2%) peak 7.9m (33.6%)

2011
19:00 - 20:20: Episode 1: 7.56m (32.3%)
19:00 - 20:20: Episode 2: 7.36m (32%)
18:40 - 20:00: Episode 3: 6.35m (28.7%)
19:15 - 20:35: Final-------: 7.08m (29.8%)

2012
19:00 - 20:20 Episode 1: 6.54m (28.9%)
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Old 19-02-2012, 14:43
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DOI's producers must be stunned that a series about midwives in fifties London has beaten their show in the ratings. It just shows that people still want to watch quality drama when given the chance. Maybe ITV should cut down on the celeb stuff and spend the money on more drama, which they are still quite good at.
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Old 19-02-2012, 14:43
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Well hold the front pages and clear the news channel schedules - we finally got some snow here this morning. And unlike the snow that supposedly hit the nation by surprise last week despite it being forecast days ahead, ours wasn't predicted.
Snap. First bit of snow we've had all Winter here. It's taken long enough!

And though I feel this new thread came a couple of days too early before the big ratings news tomorrow, something in my gut is telling me that Upstairs Downstairs will flop this series. The comparisons with Downton are inevitable and nothing I've read about it suggests it'll compare favourably. It's kind of coming across too (in the press interviews) as taking itself too seriously, which Downton certainly doesn't - so although for some it'll be a better piece of drama, I just don't think it'll retain the viewers this series.

Also doesn't help that I couldn't name a single character from the first series - unlike Downton where I was familiar with them all.
I think it'll start well tonight (7m+ I expect) but whilst I don't think it'll flop I can't see it being the big hit people seem to think it will be. 6m seems about right for it to me. It just isn't good enough to get a big audience like Downton or CTM, and I agree that it takes itself far too seriously.
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Old 19-02-2012, 14:44
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So no, the declines are not comparable. One is/was a Sunday night staple at the moment for the leading commercial network and the other is a 4 week, 75 minute charity show.
That's right, and I think Let's Dance has other bonuses too because I reckon it pulls in decent demographics and probably gets quite a lot of hits on YouTube. It must cost bugger all to make as well.

I do enjoy Let's Dance despite Steve Jones being an abolute arse and the final being a complete anticlimax, I like how everyone's clearly having a whale of a time, I don't much care for Keith Lemon but he works well in this format, I really enjoyed seeing Graham Norton really laughing (although when they cut to him during the winning performance he was blatantly texting). Even the aid films seem to fit in without jarring. It's exactly how they should have done Sing If You Can. No wonder it keeps on coming back.

We haven't had a rating for The Mad Bad Ad Show from Friday yet but I'm not holding out too much hope for it because it was absolutely atrocious.
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Old 19-02-2012, 14:48
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I think it'll start well tonight (7m+ I expect) but whilst I don't think it'll flop I can't see it being the big hit people seem to think it will be. 6m seems about right for it to me. It just isn't good enough to get a big audience like Downton or CTM, and I agree that it takes itself far too seriously.
There's a bloody awful piece in The Observer today based on some quotes from Peter Bazalgette that BBC1 is skewing too old on Sundays and they need more innovative drama, based entirely it seems on Upstairs Downstairs and Call The Midwidfe being on the sme night, once. However the piece completely fails to mention that a) they had Sherlock on a Sunday a month ago, b) they currently have Prisoners' Wives and Inside Men providing the contemporary drama and c) if BBC1 isn't "innovating", what the hell are ITV doing bearig in mind both their current Sunday shows are on their seventh series?
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Old 19-02-2012, 15:01
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From Mail Online.

Midwives 1, Toffs 0: First series of Call The Midwife beats Downton as the Sunday night ratings battle turns ugly

Midwives 1, Toffs 0: First series of Call The Midwife beats Downton as the Sunday night ratings battle turns ugly

Its the story of a group of East End midwives set in grey, post-war London that is a surprise hit for BBC1 on Sunday evenings.

And now Call The Midwife, which is based on the memoirs of Jennifer Worth, has become even more popular than ITV’s masters-and-servants drama Downton Abbey.

On average, six-parter Call The Midwife, which concludes tonight, has been watched by 8.5 million viewers a week – compared with the 8.3 million who watched the first five episodes of Downton Abbey’s first series in 2010, which was also shown on Sunday evenings.
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Old 19-02-2012, 15:08
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Lets Dance overnight ratings

2009
18:35 - 20:00 Episode 1: 6.81m (31.1%) peak 7.41m (32.5%)
19:25 - 20:40 Episode 2: 7.15m (31.9%)
19:20 - 20:45 Episode 3: 8.09m (35.1%)
19:15 - 20:35 Final-------: 7.90m (35.5%) peak 8.6m

2010
18:30 - 19:45 Episode 1: 6.25m (26.8%) peak 7.92m (33.2%)
19:15 - 20:30 Episode 2: 6.51m (26.8%) peak 6.7m (27.5%)
19:15 - 20:30 Episode 3: 6.97m (30.3%) peak 7.7m (33.5%)
19:00 - 20:15 Final-------: 7.09m (31.2%) peak 7.9m (33.6%)

2011
19:00 - 20:20: Episode 1: 7.56m (32.3%)
19:00 - 20:20: Episode 2: 7.36m (32%)
18:40 - 20:00: Episode 3: 6.35m (28.7%)
19:15 - 20:35: Final-------: 7.08m (29.8%)

2012
19:00 - 20:20 Episode 1: 6.54m (28.9%)
I think seeing the above data shows that 2011 was a decent run for Let's Dance, we don't compare shows like BGT to the massive SuBo series, nor do we compare TXF to the peak it attained, the share is up on 2010 and episode 3 of 2011, even though it was down on 2011 launch. Let's Dance has dropped 1.0m on 2011, I will say personally I predicted 7.2m based on the 2011 figure. So shall we say it was not an impressive rating - but 6.54m for such a show is indeed good, but then again it doesn't have acres of newsprint promoting it - so I think we can say it safely won the evening ratings. if it drops below 6m next week we can all wring our hands, if it is 7m+ we can have a group cheer, if it stays pretty stable then all is well.
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Old 19-02-2012, 15:09
Glenn A
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Any predictions for Britain's longest running soap tonight? As it's on a Sunday and many people will forget it's on, I'll go for 6 million.
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Old 19-02-2012, 15:12
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Completely true, but that's not really the point. A decline is a decline and you can't just say that a decline for a show doesn't matter and then make a big deal out of a similar sized decline for another show, just because of the running time. That's not fair at all.
I think more people make a big deal out of a decline for DOI because its a very important part of iTV's strategy and is one of their biggest shows.

Let's Dance has never hit the heights DOI has reached and its importance to BBC1 is far less than DOI is to ITV1. Its just a show that does good business for BBC1 and comes along and disappears rather quickly without too much attention.
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Old 19-02-2012, 15:14
Andy Parish
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Any predictions for Britain's longest running soap tonight? As it's on a Sunday and many people will forget it's on, I'll go for 6 million.
It should inherit a large percentage of the DOI audience. So I'd say around 7m.
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Old 19-02-2012, 15:16
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Decent rating for Lets Dance, probably the most thrown together show on mainstream tv but it has made a considerable niche for itself. For me though, apart maybe from the two Eastenders girls, it was a dreadful noisy unfunny mess last night and I struggled to raise even a smile. Must improve next week imo.
The figures for Casualty and Lottery are decent enough I guess, but this quarter is about as good as it gets for audience availability and lack of heavyweight opposition. Iv always been a Casualty fan but its scheduling block with the Lottery show just looks and feels tired. I wonder whether it would galvanize the Beeb if they lost the Lottery contract! Or would we get the same shows without the breakaways to Lottery HQ?
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Old 19-02-2012, 15:19
Glenn A
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It should inherit a large percentage of the DOI audience. So I'd say around 7m.
I could imagine the audience for both shows as crossing over. Yet Coronation St on its Sunday one offs never seems to do as well as the weekday slots.
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Old 19-02-2012, 15:26
Andy23
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There's a bloody awful piece in The Observer today based on some quotes from Peter Bazalgette that BBC1 is skewing too old on Sundays and they need more innovative drama, based entirely it seems on Upstairs Downstairs and Call The Midwidfe being on the sme night, once. However the piece completely fails to mention that a) they had Sherlock on a Sunday a month ago, b) they currently have Prisoners' Wives and Inside Men providing the contemporary drama and c) if BBC1 isn't "innovating", what the hell are ITV doing bearig in mind both their current Sunday shows are on their seventh series?
There are many parts of the schedule on BBC1 where just because they get good ratings are therefore set in stone with the same programme running 52 weeks a year leading to a lack of innovation.

If a producer has an idea for a show to air weekdays at teatime or early evening, Sunday early evening, the middle of Saturday evenings, don't bother even pitching it because these slots are locked off all year round.
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Old 19-02-2012, 15:28
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There's a bloody awful piece in The Observer today based on some quotes from Peter Bazalgette that BBC1 is skewing too old on Sundays and they need more innovative drama, based entirely it seems on Upstairs Downstairs and Call The Midwidfe being on the sme night, once. However the piece completely fails to mention that a) they had Sherlock on a Sunday a month ago, b) they currently have Prisoners' Wives and Inside Men providing the contemporary drama and c) if BBC1 isn't "innovating", what the hell are ITV doing bearig in mind both their current Sunday shows are on their seventh series?
a) Sherlock is mentioned in paragraph four.

The big exception to the trend is Sherlock, which took the percentage of under-35s watching on 15 January to 17% (although it finished at 10.30pm).
b) Prisoner's Wives and Inside men aren't on Sundays.

c) The article is about the BBC's output..
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Old 19-02-2012, 15:29
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There are many parts of the schedule on BBC1 where just because they get good ratings are therefore set in stone with the same programme running 52 weeks a year leading to a lack of innovation.

If a producer has an idea for a show to air weekdays at teatime or early evening, Sunday early evening, the middle of Saturday evenings, don't bother even pitching it because these slots are locked off all year round.
Will you be criticising ITV1 for the way their schedules are set in stone to a much greater extent?

a) Sherlock is mentioned in paragraph four.



b) Prisoner's Wives and Inside men aren't on Sundays.

c) The article is about the BBC's output..
d) It was clearly a piece trying to disregard the BBC's high ratings with a very weak point.

Please tell us how well Sky are doing..... again.
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Old 19-02-2012, 15:29
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There are many parts of the schedule on BBC1 where just because they get good ratings are therefore set in stone with the same programme running 52 weeks a year leading to a lack of innovation.

If a producer has an idea for a show to air weekdays at teatime or early evening, Sunday early evening, the middle of Saturday evenings, don't bother even pitching it because these slots are locked off all year round.
He also fails to mention BBC Three!
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Old 19-02-2012, 15:38
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a) Sherlock is mentioned in paragraph four.

b) Prisoner's Wives and Inside men aren't on Sundays.

c) The article is about the BBC's output..
I think we all know that currently Sunday schedules on BBC1 & ITV1 are highly popular with the grey haired generation. Personally I do not watch CF, AR, CTM, DOI, WAH. Having said that 7m-10m viewers do like these shows and they regularly make the top 20 shows on television. Move any of these shows from the cosy Sunday night schedule and slot ratings will likely drop.
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Old 19-02-2012, 15:41
Glenn A
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Will you be criticising ITV1 for the way their schedules are set in stone to a much greater extent?


d) It was clearly a piece trying to disregard the BBC's high ratings with a very weak point.

Please tell us how well Sky are doing..... again.
Totally agree with you Georged about ITV, three nights a week the soaps run until 9pm with some cheap factual in between and this stifles any other type of programming. I can remember when yes, you'd have Corrie on at 7.30 on a Monday, but it was preceded by Wish You Were Here and followed by a sitcom and World in Action. Now you get a double helping of the soap, preceded by Emmerdale and a weak factual show opposite Eastenders.
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