Originally Posted by rzt:
“So taking that c800k and adding it to the 9.7m (non-Scottish audience) for series 1, as you've suggested, it would work out at c10.5m. Even if you remove the Scottish ITV1 London viewers from the 9.7m (of which there were about 150k according to this article) and then factor in the c800k Scots, it'd have c10.4m.
.”
“So taking that c800k and adding it to the 9.7m (non-Scottish audience) for series 1, as you've suggested, it would work out at c10.5m. Even if you remove the Scottish ITV1 London viewers from the 9.7m (of which there were about 150k according to this article) and then factor in the c800k Scots, it'd have c10.4m.
.”
Hi rzt, just to let you know, that article was retracted by Attentional as the analysis was incorrect, mainly on the basis, that it is impossible to look at the ITV1 London audience in Scotland in the BARB files.





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