Originally Posted by ftv:
“An example from today's Daily Express of how C5 spins its audience figures:
''A total of 9.1 million tuned in to watch Manchester United's clash with Athletic Bilbao. The audience peaked at 5.3 million and averaged 4.3 million''
But surely the average includes the peak ?”
“An example from today's Daily Express of how C5 spins its audience figures:
''A total of 9.1 million tuned in to watch Manchester United's clash with Athletic Bilbao. The audience peaked at 5.3 million and averaged 4.3 million''
But surely the average includes the peak ?”
The average is for the whole slot, the peak is the highest audience over a certain period (normally five minutes), the 9.1m would be the reach, the number of people who watched at least three consecutive minutes.





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