I still think Take Me Out would be a more effective weapon - that has some momentum behind it aswell, unlike Britain's Got Talent which is kind of starting from scratch.

If BGT clashes with The Voice I think it could lose 2-3m viewers, but if Take Me Out goes head to head with it I think it would lose 1m at most and BGT would stay around the 10m mark - and even benefit from starting once The Voice has finished (even though the BBC would run it deliberately late!) The Voice will probably get 7-8m whatever ITV do.

Surely advertisers would prefer BGT to begin once The Voice ends too as we all know if it starts midway through people are likely to watch The Voice live then if they do watch BGT skip through the ads on their recording.

The BGT vs TV debate rumbles on. Its very strange how ITV haven't started any form of promotion for it if it begins on the 24th March. Maybe it will be pushed back a week. I hope there isn't much of a clash either as it benefits nobody. ITV should just keep it away from TV no matter what as BGT will be dented quite badly and then at the end of the run it will be down considerably versus last year.

As ITV is funded by the advertisers than surely they need the highest figure when live, but for the BBC only the total amount of end viewers are important, as they have no adverts to skip... BGT may try to squash The Voice, but at its own cost...

Does no one remember that BGT and X Factor all started really really low. I think the predictions of 7 million + are hugely optimistic for The Voice. We all know what it is on Digitalspy, but I don't think outside of here people are that aware of it yet.

Heather's death in EastEnders (SPOILER attached as to how) to be shown on The Apprentice's launch night, Wednesday March 21st.

http://www.digitalspy.co.uk/soaps/s3...oaks-slap.html

I hope The Voice stiffs against a decent brand like BGT. The BBC have gone for a derivative show John Birt would have been proud of. Not often I really have a go at the BBC, as it does a decent job a lot of the time, but The Voice is just cynical. It's the same as the BBC creating a show with celebrities in the Everglades,no one would be fooled as to what they were trying to do.
The Voice, let's call it the BBC X Factor.

The Voice is a proven international format, shows like Pop Idol / TXF and BGT were British 'original' formats (obviously not original in the moral sense of the word ) So The Voice is a known format, judges, revolving chairs, household names involved. If it doesn't rate 7m I would be surprised, I can see a lot of people recording BGT to skip through the waffle and ads, also the +1 figure would get a boost as The Voice would have ended at 8.30, BGT will start at 8.45 on ITV1+1.

Why was CSI NY only 1.3m yesterday, thought it was normally close to 2m?

The Voice should hopefully be a smash hit right from the start, Id be happy with 7million for launch. People on Twitter saying some news for The Voice UK being released in 20 mins!

Does anyone care - basing a murder plot around a character who has been there to be laughed at for the last few years isn't going to bring in the ratings IMO - indeed it's more likely to turn viewers off.

7 million would be nice, but I cant help but feel its an over prediction.

The fact that the Voice is an international format does not mean that much, whilst Tom Jones is the only coach who is going to catch the attention of most regular BBC viewers.

Danny O'Donoghue thinks The Voice will beat Britains Got Talent. I think a stretch too far but hes confident about it. Most BBC viewers know who Jessie J is cos theyve had her on Strictly and Lets Dance a few times in last few months. I know my grandfather likes watching Jessie J perform so its not only young people who like her.

lol, I like the sound of your grandfather.

I'm going to stick with my original prediction for The Voice launch of 5.8m.

I didn't know it would clash/overlap with BGT orginally. But I'm going to stick with it; there is at least a sufficient something about the trails to make some people watch it...

Both X Factor and BGT launched in pre-social media times, with a lot less fanfare and buzz. If The Voice launched to 5m then that would be a huge disappointment given the amount the show is costing and what similar shows are capable of getting.

The fact is most people won't know who any of judges are apart from Tom Jones. Plus why would the fact it is an international format make a difference? Its not as though it has ever been shown over here before.

I think a lot of people are hyping The Voice because of their anti Cowell feeling and are really hoping that it does great numbers. I think once it launches a lot of people will be eating there words. I predict a solid 5 million, 5.7 million to be exact. Not too shabby but not setting the world alight.

BBC's The Voice aims to overpower Britain's Got Talent: http://www.guardian.co.uk/tv-and-rad...ins-got-talent

BBC's The Voice is an attack on the Simon Cowell juggernaut: http://www.guardian.co.uk/tv-and-rad...ell-juggernaut

I have no opinion on The Voice but I think it'll rate average to quite well for episode 1 and grow week-on-week. I can easily see it start to beat BGT.

Completely different circumstances.

BGT arrived quietly and with little fanfare - its low debut wasn't really a surprise, the surprise was how it took off during that week and became the success that it did. Nobody, not even ITV, expected that.

And I think you're wrong that only DS is talking about it. A lot of people appear to be talking about it, there is a lot of hype surrounding this show. There are very few shows in recent times, that I can think of at least, that have garnered so much attention prior to their debut.

So one less flop for ITV1 to worry about...... (I lifted the above story from 'The Scum')

Sunday 1st April wouldn't surprise me, I think it'll be 9pm rather than 8pm or 10pm.

I think this is part of the problem – people's personal preference isn't for The Voice or shows like it and therefore they feel that the BBC should have no part in them forgetting that the BBC is about more than one person's personal preferences. And I think this thread has been a good example of the fact that whilst there are people out there that aren't interested in The Voice there are just as many who are.


I cannot for the life of me understand what ITV get from letting this March 24 launch story roll on if they know they're going to push it back a week. Essentially they've just gifted the BBC and The Voice a ridiculous amount of free publicity and if they do shift it back a week it looks like they've run away from a head-to-head battle with The Voice which just floods the press with negative stories about Talent leading to its return and increases interest for The Voice further (because ITV and Cowell are afraid of it). At this stage ITV has passed the point of no return with Britain's Got Talent it has to launch March 24 and damn the consequences.

Having said that I'd be amazed if the current clash between the two shows stays as long as it is. I'd guess the BBC will bring The Voice forward 15 minutes (starting at 7PM rather than 7:15 surely makes more sense anyway?) and ITV will push Talent back 15 minutes (again starting at 8PM rather than 7:45 surely makes more sense anyway?) meaning we'll maybe get a 10-15 minute clash between the two.


I disagree with the suggestion that people outside of DigitalSpy aren't aware of The Voice. The show has been all over the tabloids for nearly an entire year at this point and the BBC have just started their proper promotional campaign for the launch. Moreover as pointed out by other posters we're in a different age to when The X Factor, Pop Idol and Got Talent launched and the expectations for The Voice launch are much higher. I'll also say that if it can launch big on NBC in the US then I can see absolutely no reason why the BBC can't attract a big audience to at least episode 1.


You don't think people are going to know who Jessie J is? Or will.i.am? Admittedly the awareness of the guy from The Script is limited but Tom Jones is far from the only judge on the show people will have heard of. If The Voice fails it won't be because people haven't heard of the panel.


I think the fact that it has been a wildly successful format in some pretty diverse markets is what matters. The point being that the format works and there's an audience for this show. That doesn't mean its going to be a hit but it gives it something of a leg up over a complete unknown format like Pop Idol or The X Factor where when they launched here. There is literally a manual on how to make The Voice successfully.


I think 9PM (and most certainly 10PM) would be a mistake for Once Upon a Time. Its not a dark drama. Its a somewhat modern spin on fairy tales it needs to be on early enough for families and younger viewers to be able to watch it.

Maybe, but in terms of the production costs, the football is going to be a bit more, isn't it, having to mount all the OBs from the tiny grounds in the first few rounds, whereas the Six Nations are based around the same six stadia, and they're only host broadcaster for three of them.


Well, you know what I mean, the best bit was in the last series was the awful Jarred Christmas dragging up as Madonna presumably thinking he had it in the bag, only for him not to get in the top three. And none of the drag acts now are getting in the top three.


No matter how much Barrowman is trying to dress it up, if they wanted to bring back Tonight's The Night they would. Two weeks of the Olympics is hardly going to make a difference.


But the major change of the franchise auction was the introduction of the Network Centre so instead of sixteen regional companies making the decisions, you just had one person, which made it far easier to make decisions.


No sillier than Man vs Food, though?

from the makers of Ice Road Truckers. If it was on Channel 5 it would be the best thing since .........well IRT I suppose!

So I saw. But then let's no go there because Eternal Law was from the makers of Life on Mars/Ashes to Ashes. And Upstairs, Downstairs from the writer of Call the Midwife, etc etc.

Ooh, Screenwatch has a new format with more data. Check it out folks:

http://www.attentional.com/screenwatch/