British Radio in general is terrible compared to American Radio, over here, if a station becomes popular, it would be quickly bought up and rebranded as another samey station as the rest, the few Rock stations we do have ended up this way, British Radio seems to stick in a "safe" zone of Contemporary and Popular, go over to America and just between states alone the dial is much more diverse, Rockabilly stations, Jazz stations, Latino Stations, Classic Rock Stations, "Desert County" stations, hell, big band stations, as well as your corporate mix stations that we have over here sticking with Contemporary, Pop, and then we got R&B Station, Rap Stations, Alternative Rock stations, etc, etc, it just goes on.
As a country, if there is one thing they have right, it's Radio, there are places where you're tripping over around 3 stations per band (e.g. 101 - 102FM) and it's just soo much more diverse and each station is focused on an area it's good at unlike over here where most stations tend to try and have an "all under the umbrella" approach. Even to this day I still have a collection of links to Live Streams that I listen to over British Radio instead.