A friend of mine went into a EE store yesterday. He was looking to buy a IP4S. The sales guy went over all the Orange Plans. Saying that he would be able to get up to 1GB of data on some plans. He then went in to talk about T-Mobiles Full Monty plan. More allowance,unlimited data. Given that my friend walked out with a T-mobile contract. It makes be wonder why anyone would sign up with Orange at the moment ? Given that they share the same signal just how can Orange compete ?
How can Orange compete against T-Mobile ?
Bottom line is he left the store having bought a contract and that is what counts. EE probably don't care which brand of network he chooses as long as its one of theirs.
It seems that EE are trying to position Orange as their 'premium' brand and T-Mobile as their 'value' brand.
So in theory customer service & other perks should be better on Orange than they are on T-Mobile.
Whether that's ended up being true or not is up for debate.
So in theory customer service & other perks should be better on Orange than they are on T-Mobile.
Whether that's ended up being true or not is up for debate.
Originally Posted by wilt:
“It seems that EE are trying to position Orange as their 'premium' brand and T-Mobile as their 'value' brand.
So in theory customer service & other perks should be better on Orange than they are on T-Mobile.
Whether that's ended up being true or not is up for debate.”
“It seems that EE are trying to position Orange as their 'premium' brand and T-Mobile as their 'value' brand.
So in theory customer service & other perks should be better on Orange than they are on T-Mobile.
Whether that's ended up being true or not is up for debate.”
Given my recent experience with Orange customer service, I don't think it would be possible for T-Mobile to be worse.
If you buy Orange Panther you get swapables... and you can get Skysport 1, 2, 3 and 4 stream to your phone without any impact on your data... well thats what it says on the website... never tried it. Maybe this is the difference
Orange is being marketed as the premium brand, swappables, orange wednesdays, magic numbers, home broadband, etc etc whereas T-Mobile are focusing on value. So Orange are the brand that gives you more and T-Mobile are the cheap "What you see is what you get" network. See here: http://bit.ly/zSdTix 
^ That's pretty much the thinking behind it. Although when you provision a customer account on tmobile's system there are checkboxes for sky mobile tv (sports, music or entertainment) at no charge... 
It's not just the signal, it's the bolted on stuff and packages they offer the tmobile don't. For example the ipad and iphone bundle (that tmobile don't).
From my experiences, it seems that Orange's customers are more loyal to the network; perhaps they feel an affinity with the brand in some way - whether it was their first network, they've always been on Orange, or their friends and family are on it (and can be magic numbers)?
Quote:
“Given that they share the same signal just how can Orange compete ?”
“Given that they share the same signal just how can Orange compete ?”
It's not just the signal, it's the bolted on stuff and packages they offer the tmobile don't. For example the ipad and iphone bundle (that tmobile don't).
From my experiences, it seems that Orange's customers are more loyal to the network; perhaps they feel an affinity with the brand in some way - whether it was their first network, they've always been on Orange, or their friends and family are on it (and can be magic numbers)?
Orange allow you to use call forwarding from within your inclusive minutes, they also have subtly different rates the number which are not to regular mobiles or landlines.
There customer service has been better in my experience.
I think that t-mobile will be a no-frills brand, with every extra service being at additional cost. You'll pay less for the minutes/text/data, but if you want anything else you'll pay.
Orange will provide more expensive packages with more included services. All the extras (like call forwarding, international calls, video calls, visual voicemail, email to text, incoming landline) will be more competitive or included. Maybe they may offer better roaming packages.
Otherwise I cannot think of a meaningful way to differentiate the two services.
There customer service has been better in my experience.
I think that t-mobile will be a no-frills brand, with every extra service being at additional cost. You'll pay less for the minutes/text/data, but if you want anything else you'll pay.
Orange will provide more expensive packages with more included services. All the extras (like call forwarding, international calls, video calls, visual voicemail, email to text, incoming landline) will be more competitive or included. Maybe they may offer better roaming packages.
Otherwise I cannot think of a meaningful way to differentiate the two services.
Yeah I agree, they want to provide great value on Tomb and make Orange more luxury if you will.. also Orange does some other nice things like using your minutes in Mins and Seconds so if u do a 1min 7sec call for example, that's what you pay whereas with Tomb you will get charged for 2mins.
I've been with Orange for years, and only need 100 minutes a month as All my family are my magic numbers along with many of my friends, even my boss and a couple of co workers.
If I changed networks I'd need loads more minutes, so staying with them means I only need a £15 a month contract. Plus I was given extra data last time I updated when I explained I didn't need more minutes. I get a gig of data on £15 along with unlimited texts.
Swappables are rubbish. The apps like the sat nav and Traffic thing are so complicated and I couldn't get them to work!
Orange Wednesdays and the free movies I get for my apple TV through iTunes is good too.
If I changed networks I'd need loads more minutes, so staying with them means I only need a £15 a month contract. Plus I was given extra data last time I updated when I explained I didn't need more minutes. I get a gig of data on £15 along with unlimited texts.
Swappables are rubbish. The apps like the sat nav and Traffic thing are so complicated and I couldn't get them to work!
Orange Wednesdays and the free movies I get for my apple TV through iTunes is good too.
Originally Posted by cbram1970:
“ORANGE now part of Everyone Everywhere.
Everyone Everywhere CANNOT get a decent signal !!!
”
“ORANGE now part of Everyone Everywhere.
Everyone Everywhere CANNOT get a decent signal !!!
”
Everything Everywhere*
I don't understand why people think signal on T-Mobile and Orange is worse after the merger. I find it to be absolutely miles better than it was!!
Originally Posted by ajh94:
“Everything Everywhere*
I don't understand why people think signal on T-Mobile and Orange is worse after the merger. I find it to be absolutely miles better than it was!!”
“Everything Everywhere*
I don't understand why people think signal on T-Mobile and Orange is worse after the merger. I find it to be absolutely miles better than it was!!”
Nothing Nowhere for some people because of the mast decommissioning, people that had full signal on Orange suddenly finding 0 to 1 bar on T-Mobile or no 3G coverage anymore.
Originally Posted by Presenter100:
“I've been with Orange for years, and only need 100 minutes a month as All my family are my magic numbers along with many of my friends, even my boss and a couple of co workers.
If I changed networks I'd need loads more minutes, so staying with them means I only need a £15 a month contract. Plus I was given extra data last time I updated when I explained I didn't need more minutes. I get a gig of data on £15 along with unlimited texts.
Swappables are rubbish. The apps like the sat nav and Traffic thing are so complicated and I couldn't get them to work!
Orange Wednesdays and the free movies I get for my apple TV through iTunes is good too.”
“I've been with Orange for years, and only need 100 minutes a month as All my family are my magic numbers along with many of my friends, even my boss and a couple of co workers.
If I changed networks I'd need loads more minutes, so staying with them means I only need a £15 a month contract. Plus I was given extra data last time I updated when I explained I didn't need more minutes. I get a gig of data on £15 along with unlimited texts.
Swappables are rubbish. The apps like the sat nav and Traffic thing are so complicated and I couldn't get them to work!
Orange Wednesdays and the free movies I get for my apple TV through iTunes is good too.”
What phone do you bundled for that? And how long is the contract?
Oh right so mast consolidation is causing issues.. So like removing an Orange mast where there is a T-Mobile one but the T-Mobile one has low signal so say you not get like 1 bar instead of full cos u are using a different mast.
Is that what's happening?
Is that what's happening?
Originally Posted by ajh94:
“Oh right so mast consolidation is causing issues.. So like removing an Orange mast where there is a T-Mobile one but the T-Mobile one has low signal so say you not get like 1 bar instead of full cos u are using a different mast.
Is that what's happening?”
“Oh right so mast consolidation is causing issues.. So like removing an Orange mast where there is a T-Mobile one but the T-Mobile one has low signal so say you not get like 1 bar instead of full cos u are using a different mast.
Is that what's happening?”
Pretty much and vice versa with some T-Mobile sites.
I left Orange a while ago now back when the rot started to set in like charging for delivery reports and binning innovations like Wildfire and line 2 but they still do have the best 2G network here whereas T-Mobile's has always been poor, 3G hasn't been good from either of them nor 3 so things can only get worse if they decided to decommission the Orange sites around here.
One of the latest threads on here about it: http://forums.digitalspy.co.uk/showthread.php?t=1633582
