Originally Posted by edEx:
“Come on Stuart, you can't believe that honestly. Before the iPod MP3 players were only used by computer geeks, the iPhone completely changed the mobile landscape, and the iPad has basically created an entirely new market segment.
Let alone what computers would be like now had the original Macintosh not appeared.
You may not like Apple, and you may find their stuff overpriced, but to say they don't bring anything new to the space just isn't in line with reality.”
Really ...... they don't innovate! Very little they do is new.
However ......they are incredibly (and admirably) good at marketing.
They weren't the first mp3 players
They weren't the first smart phones
They weren't the first touchscreens
They weren't the first tablets
The above is all fact.
BUT. They were the first to successfully market them all to the masses.
Was this because they had a loyal core following or did the core following arrive because of the marketing?
They have been very shrewd somewhere down the line and love them or hate them you have to admire them for that at least.
My point isn't suggesting people shouldn't be allowed to buy apple. Far from it. Competition is good.
But.... if I buy a car, or a TV, or a fridge, or washing machine I shop around, I check reviews, I look at options. I can't comprehend how apple have managed to get blind devotion from their followers
Very few companies manage that .....