Originally Posted by JohnnyForget:
“"Move It" is by far the best British rock'n'roll record of the fifties, all the others are pale imitations of the American originals.
However, it was the fifties and many believed this new music known as rock'n'roll, which only appealed to the teenagers, was just a passing fad, and certainly not something you could have a lifetime career in, so Cliff moved to more lightweight pop and immediately attracted a much wider cross-generational audience. It was a winning formula, so he stuck with it for the rest of his extremely long and very successful career. I guess he doesn't mind being considered naff if being naff means you have no.1 singles in five consecutive decades (which could have been six had "Millenium Prayer" stayed at the top a few weeks longer).
It wasn't until the Beatles came along and changed all the rules of the game that it became apparent that you could have a lifetime career in rock'n'roll, by which time Cliff had forgotten how to rock.”
You've covered everything there. If you were a solo act you were more or less expected to move into light entertainment - especially the girl singers in the UK, who all had their own TV shows on the BBC it seems - Cilla, Dusty, Petula, Lulu, Sandie. Cliff Richard had more in common with those artists (he even took part in Eurovision, like Sandie and Lulu) than the groups like the Beatles and the Stoned.
He cetainly doesn't care about credibility - but then his longevity is his credibility. I wondn't mind being a million quid behind in the bank.