Despite the negative headlines, and ratings being down on last year, it was still the biggest rated show on Sunday evening, and ITV know they will struggle to find a replacement that could begin to do as well.
The show needs some work, but it's mainly the length and excessive adverts, including the toothpaste sponsors and tedious adverts that are dragging it down. ITV can give the show an instant shot in the arm next year if it is less greedy.
I also believe that less celebrities is important, but they need to find a way to let us get to know them before one leaves. My suggestion is that they all skate twice before anyone goes home. They will all skate one normal routine one week, and skate a short technical routine the other week, with votes and scored being carried over. Half doing a full routine, and the other half doing the technical routine for each of the first two weeks.
That would help to break the monotony when the shows are long, but it would also encourage all of the skaters to learn some proper technical skills early in the competition, instead of waiting until half-way through. I'm certain if Jen had been forced to learn some solo skating and required elements earlier in the competition, she'd have done it, and be a much better skater now.
Actually, just do judges marks for the ones doing a technical routine to save time, and faffing with phone numbers and they can just have a basic introduction, with no big "getting to know me" VT.
No-one wants to go out on week one, so I think they'll get a better choice of celebs if they guarantee everyone two weeks. They also need to ditch the presumption that they'll have a conetestant from Eastenders, Corrie, Emmerdale and Hollyoaks. It's too boring. Despite it being ITV, they should probably go year about with Corrie and Emmerdale. Eastenders is filmed near DOI, so they've got a good chance of getting a decent EE actor if they play it right, and Hollyoaks has a young cast and appeals to the youth market, so that's nicely covered.
Also, no more than a couple of kids tv presenters in any year.