http://www.broadcastnow.co.uk/news/b...039020.article
So have channel 4 brought a new freeview slot or will one of it channel close on freeview.
Quote:
“Channel 4 is planning to launch a repeats station that will air programmes from the last seven days, chief executive David Abraham has confirmed.
4seven – the first new channel for the broadcaster since 2005 - will be available on all major TV platforms later this year, Abraham said at the FT Digital Media conference.
The proposal, initially dubbed “Project Shuffle”, was first revealed by Broadcast in January. Abraham described it as a “kind of reverse EPG of content that is creating buzz.”
“Channel 4 is very strong at reaching lighter viewers that advertisers like to reach but because these viewers are not couch potatoes and because our schedule is so varied, we also know they miss a proportion of shows we know they would enjoy - even when they own a PVR and have access to VOD”, he added.
The schedule will be selected based on the “noisiest” content shown over the last week. C4 will look to commentators, bloggers, Facebook, Twitter and direct contact from viewers to curate the content.
The feedback and buzz created by the programmes will be incorporated into the look of the channel.
Abraham said it would combine the strengths of digital TV with the opportunities of social media and would maximise audiences for new C4 programmes.
Some have suggested that the move has come partly as a result of C4 having to compete with major TV events such as the Olympics, Euro 2012 and the Diamond Jubilee.
More 4 has also largely become a repeats channel recently. Lifestyle programmes taken from primetime and the 11am slot, which has recently had funding ploughed back into it, is being played on the channel.
A More 4 digital ‘scrapbook’, which will allow viewers to collect tips and information from the lifestyle content, is expected to launch in April.
The broadcaster is currently pursuing a viewer engagement strategy by asking audiences to register online. C4 hopes to offer registered viewers, a more personalised experience – such as recommendations - with the aim of increasing viewing and rewarding loyalty.
Abraham hinted at a new trading model that C4 is looking to trial with agencies going forward, as a result of online and second screen opportunities.”
“Channel 4 is planning to launch a repeats station that will air programmes from the last seven days, chief executive David Abraham has confirmed.
4seven – the first new channel for the broadcaster since 2005 - will be available on all major TV platforms later this year, Abraham said at the FT Digital Media conference.
The proposal, initially dubbed “Project Shuffle”, was first revealed by Broadcast in January. Abraham described it as a “kind of reverse EPG of content that is creating buzz.”
“Channel 4 is very strong at reaching lighter viewers that advertisers like to reach but because these viewers are not couch potatoes and because our schedule is so varied, we also know they miss a proportion of shows we know they would enjoy - even when they own a PVR and have access to VOD”, he added.
The schedule will be selected based on the “noisiest” content shown over the last week. C4 will look to commentators, bloggers, Facebook, Twitter and direct contact from viewers to curate the content.
The feedback and buzz created by the programmes will be incorporated into the look of the channel.
Abraham said it would combine the strengths of digital TV with the opportunities of social media and would maximise audiences for new C4 programmes.
Some have suggested that the move has come partly as a result of C4 having to compete with major TV events such as the Olympics, Euro 2012 and the Diamond Jubilee.
More 4 has also largely become a repeats channel recently. Lifestyle programmes taken from primetime and the 11am slot, which has recently had funding ploughed back into it, is being played on the channel.
A More 4 digital ‘scrapbook’, which will allow viewers to collect tips and information from the lifestyle content, is expected to launch in April.
The broadcaster is currently pursuing a viewer engagement strategy by asking audiences to register online. C4 hopes to offer registered viewers, a more personalised experience – such as recommendations - with the aim of increasing viewing and rewarding loyalty.
Abraham hinted at a new trading model that C4 is looking to trial with agencies going forward, as a result of online and second screen opportunities.”
So have channel 4 brought a new freeview slot or will one of it channel close on freeview.



