It's a tough nut for ITV to crack, but what is clear is that they can't simply offer more of the same that C4 have if they want to improve ratings.
Random thoughts on who I'd like to see (of those with experience/being mooted) as part of the coverage team and a couple of other things;
Yes
Matt Chapman
Simon Holt
Richard Hoiles
AP McCoy
Rishi Persad (of the 'new' C4 team, he is the one who has really grown into the role)
Jim McGrath (TF, not Aussie)
Gina Harding
Tony Ennis (another who has improved a lot over the last few years)
No
John McCririck (he's had his day)
Derek Thompson (just no)
Tanya Stevenson
Mick Fitzgerald (a nice bloke, but adds nothing)
Emma Spencer
Sean Boyce (again, a decent enough bloke, but almost allergic to giving an opinion)
Maybe
Mike Cattermole (I'm not a huge fan, but he's a decent option)
Nick Luck (I quite like him as a presenter, but I'd pick Chapman over him as a lead)
Alice Plunkett
Alastair Down (not as a presenter, but for 'colour' pieces, he's great)
Clare Balding (I generally find her irritating, but she has gravitas. Won't do it anyway)
Graham Cunningham (don't mind him as much as some, but wouldn't miss him)
Oli Bell (I quite like him, but not sure he'd be the right main presenter)
Jeremy Kyle is an interesting one. My initial thought was 'absolutely not', but he is an enthusiast, and something makes me think he could do a decent job. Obviously the downside is what he is known for, and whether that's an image that racing wants to be associated with.
The whole thing needs a completely fresh angle on the betting front. I've seen it suggested that C4's coverage is too focused on betting. That's nonsense. It may be too focused on tedious interviews with bookmaker PR reps, but that's not the same thing.
There's space for some intelligent analysis of the betting market that isn't there now. I really hope they don't bring Tanya Stevenson over, because presentationally she's terrible. It's a difficult role to fill, as those who really know what they're on about are out there backing their opinion, rather than sitting on a sofa speaking it. It has to be better than now though. Someone at least willing to take a proper reasoned view (and Jim McGrath does do so, in fairness) and hold their hands up if they get it wrong. Not a couple of minutes of waffle before "the favourite has a great chance, but I could see the second favourite going close", and then trying to make out that one of the pundits had "made a bit of a case for the winner" when something unfancied hacks up.
I wouldn't mind a bit more involvement from some of the decent racing journalists who write some of the important stories, though I appreciate this is probably a bit better suited to the magazine show than the main coverage. Not just the likes of Claude Duval, Alan Lee etc. Greg Wood is excellent, and has a lot of intelligent comment to make on racing. Chris Cook is another.
I'd like less focus on jockeys. It's all a bit boring. We know there's not a great deal said when a jockey makes an obvious balls up of it, compared to the fawning when a big name gets the job done on a horse that should be winning anyway. By all means have McCoy there to give insight, but (much) less of the 'everyone in the weighing room is a great lad' we get now from Mick Fitz.
More focus on the horses. I know you can't have someone there giving a full rundown of the bloodline of every runner, given the need to appeal to the casual viewer, but someone who can add something on that and link back to big names of the past. A good paddock watcher would be welcome too. Jim McGrath is always interesting when he does that role. Nick Mordin perhaps?
I appreciate Matt Chapman is not everyone's cup of tea, but you have got someone who loves the sport, is always enthusiastic, and is not afraid to give an opinion (popular or unpopular). If he rubs a trainer up the wrong way, and they refuse to speak to the cameras, then they should simply say so on the coverage instead of skirting around it. In any case, if anyone thinks he can't do 'serious', I'd suggest watching some of his interviews with Sir Henry Cecil. They were excellent; just the right mix of serious questioning and having some fun.
Phew. That was a much longer post than I was intending when I started it! I'm a racing enthusiast, and over the years I've put more money than I'd care to add up into the sport one way or another, and I want to see it succeed. I really do hope ITV can do a job.