Originally Posted by Darren Lethem:
“Well as there is a year to go before it starts it is just a rumour. Secondly, if it is true, despite me not liking Jeremy Kyle I think it would be a sensible appointment. ITV want the show to be a hit, they want to win back the casual viewer. Employing an ATR or RUK host as front man would go completely against that. Channel 4 failed by doing something like that, ITV want to learn from their mistakes.”
“Well as there is a year to go before it starts it is just a rumour. Secondly, if it is true, despite me not liking Jeremy Kyle I think it would be a sensible appointment. ITV want the show to be a hit, they want to win back the casual viewer. Employing an ATR or RUK host as front man would go completely against that. Channel 4 failed by doing something like that, ITV want to learn from their mistakes.”
Completely agree Darren.
Its going to be very interesting, its almost certain we will get 2 productions.
The ITV1 programme which will probably go with the "name" presenter. Whether that's the sports all rounder Inverdale/Balding or the entertainment all rounder Kyle.
And the ITV4 programme. This is the more tricky one for me. Appeal to the existing channel 4 viewers or try and re claim the Saturday afternoon casual sports viewer, if there is still such a thing?



