Originally Posted by Darren Lethem:
“If ITV go the same route as Channel 4 then they may as well keep it there. 4 isnt working because it is aimed at the hardcore racing fan and the casual punter is cast aside. That is my opinion and, judging by the ratings slump it has had, many others. I don't get this obsession with getting in ATR or RUK men. I would wager the main man/woman is somebody more than just the racing fraternity know.”
“If ITV go the same route as Channel 4 then they may as well keep it there. 4 isnt working because it is aimed at the hardcore racing fan and the casual punter is cast aside. That is my opinion and, judging by the ratings slump it has had, many others. I don't get this obsession with getting in ATR or RUK men. I would wager the main man/woman is somebody more than just the racing fraternity know.”
I fail to see how TV coverage of horse racing can be aimed at anything other than the keen racing fan as a casual punter is just that and their interest isn't to watch racing week in week out. Casual punters tend to be interested in big races not bread and butter horse racing. I think whoever fronts ITV's coverage needs to be at least knowledgeable about horse racing but not an anorak, essentially someone most viewers will warm to.




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