Originally Posted by Dizagaox:
“Established rock acts with fanbases are doing fine.
New rock acts aren't. Between the three major UK record labels, over 50 rock artists/bands were dropped in 2010/11, as the labels stopped funding their A&R.”
The problem is that major UK record labels aren't interested in Rock acts. Because the major labels are run by accountants they are only interested in quick return, not long term investment. Boybands, girlbands, X-Factor, give quick returns in terms of sales and, as soon as their popularity fades the next big thing comes along to take their place. Rock bands give a long-term return on the investment and, over that long term, give far more in terms of revenue stream.
Now one of those models, the long term one, is sustainable, however the one the major record labels have chosen to use, the short term model, isn't.
However there are now a number of specialist Rock record labels, RoadRunner, SPV, Nuclear Blast, K-Scope, Powerage, etc, who understand this long term model and are applying it very successfully. I bet the vast majority of those bands dropped by the three major UK record labels have already been signed up, probably to one of those labels I have already mentioned.
As for new Rock acts breaking through, I've been to a number of gigs already this year and I have plenty more lined up already, but here's four off the top of my head....
Shinedown - Sold out
Rammstein - Sold out
3 Doors Down - Sold out
Black Stone Cherry - Sold out
Of those four bands Rammstein are by far the most established, however they sing almost entirely in German and so aren't an obvious candidate for UK success, but the other three would be virtually unheard of my the vast majority of mainstream audiences and yet they are selling out venues in the UK. In fact Black Stone Cherry's entire tour has already sold out.
What is holding Rock music back from more mainstream interest has nothing to do with the popularity of the bands, as can be seen they are very popular amongst Rock fans, it is the blatant snobbery of the mainstream media, TV, Radio, and Print, who steadfastly refuse to cover Rock music despite its continued popularity.