They really pulled out all the stops and have her on alot of radio, television and social networking sites and also alot of gigs. Maybe Syco weren't treating her well who knows but RCA have really tried. With little rotation on the countries 2 biggest stations Radio 1 and Capital FM and getting Number 3 already well done!!! Hard work pays off. Just reminds me of the way promotion was done in the 90's hard work and doing the rounds. Also allows her to connect with her fans.