An amazing result for The Voice, really. Putting aside the minutae of the BGT comparison, the simple fact that BBC One have a brand new show thats grown for three consecutive weeks and is now pushing 10 million viewers, is remarkable. To be honest, I don't see anything revolutionary in the show itself - though it's clearly very well made, with lots of money behind it, and has benefitted from an incredible PR job. I figured the hype of launch couldn't possibly be carried through (and it hasn't, really) but clearly the show itself has locked in the viewers and is ticking plenty of boxes for them. The next phase might be difficult, and I suspect BGT's usual growth for the finals stage will overwhelm it in the "war", but BBC One couldn't have wished for anything better from a first series.
Danny Cohen must be an incredibly happy man just at the moment. Whether you like the idea of another singing show or not, it is to his credit that he invested so decisively and resisted any temptation to half-cook the show in the same way I suspect many of his predecessors might. His channel still has problems that I was talking about just a few days ago, but having turned out two mega hits (The Voice and Call the Midwife) in the space of three months, he's certainly making his impact now his own commissioned shows are getting to air.
Danny Cohen must be an incredibly happy man just at the moment. Whether you like the idea of another singing show or not, it is to his credit that he invested so decisively and resisted any temptation to half-cook the show in the same way I suspect many of his predecessors might. His channel still has problems that I was talking about just a few days ago, but having turned out two mega hits (The Voice and Call the Midwife) in the space of three months, he's certainly making his impact now his own commissioned shows are getting to air.





