Originally Posted by C14E:
“I don't think much of ITV's entertainment department nor their schedulers but I'm pretty sure that they have grasped onto this concept. They'd love to have loads of different hit formats but they simply don't exist.
This is the first time in 8 years that the BBC have found a format that, were it on ITV, would be a rival to BGT. And they've had to buy it from a Dutch company after it has been run all over the world. Strictly is big but for ITV, it wouldn't make the same kind of money as XF/SCD.
So the fact for ITV is that there is a seriously limited pool of big formats they could put on a Saturday night. It just so happens that two of them are produced by one company.”
The problem with light entertainment in general at the moment and ITV in particular is that with only a couple of exceptions everything that makes the air essentially has the one line pitch of 'its like.... [insert hit show here]' and nothing else except maybe 'with celebrities'. Far too much of the output is just a slight variation on The X Factor or Britain's Got Talent or Strictly Come Dancing or The Apprentice or I'm A Celebrity with absolutely no thought given to whether its a good show that people will want to watch or not and next to no effort put into producing it.
At this stage what ITV desperately needs to do is stop using a pre-existing show as the template for all their new commissions and just look for a show that actually works in its own right. As much The Voice was labelled as a derivative of The X Factor and tried to cash-in on that before its launch what's important to remember is that it is a show that works in its own right. It has its own style, tone and purpose and that's what people have reacted to and why its growing week-on-week. Essentially what I'm saying ITV need is new shows with their own voice and identity and they are perfectly capable of doing that when they try – Take Me Out is hardly the most ground breaking or original show but it works because it has its own identity away from its predecessors.
Red or Black is I think the high or low (depending on your point of view) point of this style of commissioning. Absolutely every single part of that show was cherry picked from other successful formats and just awkwardly stuck together. ITV (and SyCo) though it would be huge because it had all these successful parts but completely forgot to spend any time working out if it was watchable and crafting anything close to an identity for the show.
Of course the other big stumbling block for light entertainment in this day and age is the complete lack of talent to front new shows. Essentially British television has Ant & Dec and that's it. And even they've struggled lately. Its really pretty easy to roll out endless talent shows and the like because the hosts of those aren't all important but for just about any other format they are. Game shows live or die on the presenter and outside of Ant & Dec who would be able to hold together a modern day Noel's House Party? I suspect in decades gone by when there was a wealth of talent to develop shows for developing new light entertainment was a little bit easier and more important.
Originally Posted by grimshaw:
“100% right.
Cowell doesn't understand that in America the BIG shows are still...well...small.
Theres no much choice/competition that controversy can only work if its NATIONAL. E.g. Two and a Half Men style.
X Factor US is no where near big enough to start with, and hasn't been around as long, nor does it have the 'controversy' to make it all possible.
A few people said at the time that Cowell didn't understand the US market enough. And hes backing this up once again.”
That's not entirely true.
In reality the problem The X Factor US had is that it was never able to get any traction so its 'controversies' went by largely unnoticed. Given how slick the UK shows had been until that point it was actually somewhat remarkable just how badly The X Factor US was bungled at almost every turn. The promotion was too big and started way too soon which just raised expectations to an unachievable level and allowed NBC to do a quick turn around on The Voice and completely steal the shows thunder. They got the choice of judges completely wrong and then their attempt to create controversy by dumping Cheryl Cole (who the US audience had never heard of) was completely misjudged as well – why on earth where they going to care about that?
Had they made better choices the basic strategy they were going for probably would have worked. What they did didn't completely imploded on them it just failed to ignite as they'd expected.
Originally Posted by Fudd:
“It's had one series where it averaged around the same level that American Idol and The Voice are at now. The problem it had was it was overhyped. But it's recorded a climb for the second series in other territories so there's no reason why it won't in America.”
I'm not entirely sure I'd bet the house on X Factor US rising in series two.
A lot is going to depend on who they bring in as the new judges (although it seems they've learnt no lessons on that front from series 1) and what kind of promotion Fox give it this time around. Whether Cowell and co. are able to adapt the show in the face of criticism and changing winds in the US is also going to be a huge issue for them. Plus the other networks aren't going to be anywhere near as concerned about it this year as they were last year which'll make things even harder. As a general rule US audiences are much less forgiving than audiences elsewhere in the world and for the most part the reaction to X Factor US wasn't great.