Originally Posted by mlt11:
“If a programme is shown once on a minority channel (SSF1) and once on BBC1 (the number 1 channel in the UK) then surely it is blindingly obvious that it will get a much lower total audience than if it is shown twice on BBC1.
How could anyone expect anything else?
The questions are:
1) Is the Sky audience a good audience for Sky? (Given the number of homes which have it etc)
2) Is the BBC highlights audience a good audience for what it is?
Neither of the above questions can be answered by just adding together the two figures and saying they are the lowest for umpteen years.
My own view is that Sky and BBC WILL both be very pleased with their figures. But any interpretation may be accused of spin so I'll leave it at that for now(!)”
“If a programme is shown once on a minority channel (SSF1) and once on BBC1 (the number 1 channel in the UK) then surely it is blindingly obvious that it will get a much lower total audience than if it is shown twice on BBC1.
How could anyone expect anything else?
The questions are:
1) Is the Sky audience a good audience for Sky? (Given the number of homes which have it etc)
2) Is the BBC highlights audience a good audience for what it is?
Neither of the above questions can be answered by just adding together the two figures and saying they are the lowest for umpteen years.
My own view is that Sky and BBC WILL both be very pleased with their figures. But any interpretation may be accused of spin so I'll leave it at that for now(!)”
Yeah, I think they'll both be satisfied enough too. Though foolishly, I might attempt some analysis...
I suppose you could say that of the move to Sky "displaced" roughly 1.4m (or two-thirds) of last years live viewers. The BBC's highlights coverage snapped up half of them (700k) in addition to last years delayed 2m viewership, while the other 700k went missing altogether. I think the BBC can probably be relatively pleased with that. For non-live races, they can never hope to draw a viewer away if that viewer is able to watch on Sky and willing to get up at the time needed to do it. They just have to target those that aren't. And this time round you might say they catered for 2.7m of the 3.4m that fell into that category. Thats not bad. Though for future afternoon races the time-difference factor (that enhances the size of that "can't/won't" pool) won't play into their hands so well.
The above is obviously full of assumptions and generalisations, but it was interesting in my head....

Regarding SSF1 - do we have a rough figure for how many homes it's actually available in? As you say, it's almost impossible to judge because as far as I know, no other major channel has that peculiar "Sport plus HD" availability that Sky have given it. (Surely, in time, it's just going to be absorbed into the Sport pack? Without ads, it's the only way they can make money once HD is standard...)




