Originally Posted by GeorgeS:
“BBC are supposed to innovate. Thats why they get £3billion a year without any commercial constraints.”
Danny Cohen is taking a really big risk with The Voice. Just look at some of BBC1's biggest hits of the last few years. None of them had a "This is going to be massive" launch.
The Apprentice started on BBC2.
Mrs Brown's Boys and Outnumbered started in 10.35pm slots.
Sherlock launched at the height of Summer.
Strictly launched in the Spring with Bruce Forsyth thinking it would be "a nice little comedy show".
And the Dr Who revival also launched in the Spring because the BBC weren't sure it would be a success.
Yes, Call The Midwife launched on Sunday nights in January but like Sherlock, this came out of nowhere. I expect the BBC's target for CTM was to match the ratings of Lark Rise, the programme it replaced. I'm sure they didn't expect it to get 10m viewers.
Now, some may say "But The Voice is launching in Spring just like Strictly and Dr Who did." But when ITV say "The BBC are parking their tanks on our lawns", I say they speak accurately - that Cohen is looking to create a BGT v The Voice story to sit alongside the Strictly v X Factor story we get in the Autumn.
It's a very risky strategy and he's likely to be in for a severe kicking if it doesn't work.