Saturday 16th April 2011 Overnights
BBC One
17:40- The Impressions Show: 1.23m (7.3%)
18:10- Eurovision: Your Country Needs Blue: 2.01m (10.5%)
19:10- So You Think You Can Dance Live: 3.63m (18.0%)
20:10- The National Lottery: Secret Fortune: 3.71m (15.6%)
21:00- Casualty: 4.21m (16.9%)
21:50- Live at the Apollo: 3.12m (14.3%)

ITV1
20:20- Britain's Got Talent: 9.95m (40.5%) , +1: 495k
* peak (exc +1): 10.95m (43.4%) at 21:30
* peak (inc +1): 11.58m (45.9%)

Primetime Shares
ITV1: 30.9%
BBC One: 16.4%

Somehow I think the gap is a lot narrower in 2012

BBC One probably won the primetime shares looking at how the other ITV1 programmes rated. And with BGT shortening to 1 hour from next week, it looks like BBC One will be winning the Saturday primetime shares for the next few weeks.

It means that two typically ITV-dominated periods of the schedule: Q1 Sundays and Q2 Saturdays have been overturned by the Beeb this year. Apart from the BGT Final night, I don't think ITV1 will win any Saturdays until X Factor returns.

Wow, ITV1 could win just one more Saturday until August??? That's quite astonishing...

Unless Chelsea get to the Champions League Final or if ITV manage to get the Saturday Euro 2012 quarter final, yep, that's what I'm expecting. Having one strong show in the schedule (BGT) won't be enough to put ITV1 ahead this year on Q2 Saturdays like previous years as BBC1 now has one strong show as well (The Voice) as well as more solid performers in the rest of their schedule such In It To Win It, Casualty and MOTD to give them the edge.

Saturday 24th March Overnights
BBC One
18:00- Celebrity Winter Wipeout: 3.13m (18.1%)
19:00- The Voice UK: 8.42m (37.61%)
* peak: 9.82m (43.36%)
* 20:00-20:20: 8.90m (36.2%)
20:20- In It To Win It: 4.2m (17.6%)
21:10- Casualty: 4.71m (21%)

ITV1
18:30- All Star Family Fortunes: 3.64m (18.6%)
19:30- Harry Hill's TV Burp: 3.37m (15.1%) +1: 329k (1.4%)
20:00- Britain's Got Talent: 9.42m (39.16%) , +1: 567k (2.54%)
* peak (exc +1): 11.50m (46.3%)
* peak (inc +1): 12.23m (49.2%)
* 20:00-20:20: 6.71m (27.3%)
21:20- Take Me Out: 4.48m (20.8%) , +1: 227k (1.4%)
22:20- The Jonathan Ross Show: 2.75m (16.8%)

Channel 4
21:20- Million Pound Drop Live: 1.28m (6.4%)

Channel 5
22:00- CSI: NY: 1.43m (7%)

ITV2
21:20- Britain's Got More Talent: 663k (3.1%) , +1: 156k (0.9%)
22:20- Take Me Out: The Gossip: 456k (2.6%)

Primetime Shares
BBC One: 25.9%
ITV1: 25.8% (+1: 1.4%)
Channel 5: 4.5% (+1: 0.2%)
Channel 4: 4.1% (+1: 0.6%)
BBC Two: 4%

Ratings include HD and are tape-checked where necessary

Source: DS

Told you The Voice and Britain's Got Talent would do well. Both channels will breath a sigh of relief. Luckily for ITV the clash wasn't 50 minutes. I always look at episode 2 ratings to see if a show is a success so if The Voice can do a similar rating next week then it's definitely a hit for BBC1.

0.1% share win for the BBC. I really don't think anyone can argue that any network had a better night than the other tbh.

Is it me or does MPD return with a new series about every 3 weeks?

Very impressive start for The Voice. Danny Cohen must be taking a huge sigh of relief this morning. All eyes now turn to week two I suppose.

Britain's Got Talent returns incredibly well as well so ITV and SyCo can take a breath as well. The head-to-head numbers aren't so pretty for ITV and clearly dented Talent's average and probably robbed it of the chance to top last years opener. But by the same token there'll be some aspect of mission accomplished as well since it seems pretty clear that the clash also dragged down the average for The Voice. I wonder if it could have pushed a 9 million average without it.

Having said that in the grand scheme of things I suspect the clash and all the competition hype and hysteria has probably helped both shows on launch night. Next week that'll have died down a little and we'll get a clearer indication of where everything stands.

Away from the big reality hitters not much to shout about on either of the main channels. Its interesting that Take Me Out seems to have gotten no benefit from airing out of Talent. Or whatever benefit it might have had has been cancelled out by the later scheduling or people watching Talent on +1.

And unsurprisingly yet another run of Million Pound Drop on Channel 4 fails to impress.

The Voice did as expected. Congrats to the BBC marketing department.

Great start for The Voice, very important to keep up the marketing pressure for next week. Huge peak for BGT, and no doubt talk of another Subo moment and Cowells return helped. I dont think last years panel would have worked again.
IITWI took the brunt of BGT but still posted a decent figure on the face of it, and not bad for Casualty either. Burp rather squashed for its last show(more so than against Strictly I think), will have saddened a few people on here.
Ross almost back in old scheduling territory- still looking lost though.
Interesting night all round. A fifth straight primetime win for BBC1 though that run should be coming to an end tonight. Having said that, who would ever know its DOI final weekend?
Titanic though should have a easier ride than may have been expected against a rather crestfallen Upstairs Downstairs finale.

Wow, what a start for The Voice . BBC sources confirm its the biggest launch for one of their entertainment shows in a decade. It grew its audience substantially throughout the show. It not only beat BGT, but thrashed it by 3 million viewers (when head to head). Its won all the polls about which show was the best last night, by a landslade. Its won the critics and the British public over. Its a huge new show for the BBC and who wants to bet against it going up next week? This is the start of the end for BGT and XFactor, all the newspapers will be talking about The Voices ratings victory (when head to head) tomorrow.

Would be good to see the five minute peaks for the clash, to see how much the first ad break brought BGT's 20 minute average down.

Congratulations Danny!

Why for the love of god does anyone ever watch anything live on ITV?

As said earlier, both camps will be happy with those numbers. Interestingly watching the Voice last night, it seemed a little less tightly edited than the Dutch version, though when it picked up the pace near the end it almost got there. Maybe they wanted to ease the audience in? I hope next weeks show picks up where it left off editingwise this week. And a bit more from the hosts would be nice, they were a little invisible and those two are my only niggles.

Nice try.

The thing is, The Voice itself (forgetting ratings for a moment) was quite boring and seen-it-all-before.

Other than the spinning chairs of course but that quickly became silly, embarassing even.

The overall quality of the the show as an entertainment was low.

Pure hype & promo got the BBC this rating, I can't see it holding up in future episodes.

BBC News and The Metro confirm The Voice won head to head. The Voice is coming off very well from this by winning the clash. ITV have committed PR suicide by putting BGT 20mins head to head against The Voice, what its meant is that all the newspapers are talking about The Voice winning head to head and saying how well that did, even though BGT had more viewers overall.


The Voice UK wasnt as good as The Voice USA but I think it was different and fresh enough from other British talent shows, with credible and talented contestants, which will make people stick with it. Even if it loses a million next week and stays at 7.5m every other week, thats a big hit for BBC1.

I'd love to know on what planet BGT getting its highest ever peak for a launch constitutes 'the beginning of the end'. Just because The Voice is a hit it doesn't mean BGT is suddenly going to wither and die. There's room for two hit shows on a Saturday night and they're different enough to both hold their own - if The Voice and The X Factor were on the same night it would be more of an issue but BGT is quite a different show. Everyone should be pleased with last night (except Harry Hill ).

I notice All Star Family Fortunes did alright with a Voice overlap though in the early slot - bodes reasonably well for ITV.

Odd then that some on DS were remarking upon the lack of promotion and hype.

But BGT's average is brought down by those watching live not watching the first ad break (possibly switching back to BBC One for four minutes), and those timeshifting, spinning through it.

it was the voices FIRST Show....ffs! what will you say next week if the voices ratings will fall? because i do think it will.... people just tuning into see what its all about.. its exactly the same as X FACTOR just with swinging seats.. nothing really differerent imo. why would the papers be talking about the voice... they were only on at the same time for 20mins!!!!... hardly a ratings victory, we'll soon see next few weeks if the voice can hold onto there 8million.. hardly doubt it

I rarely do, only if it's something I desperately want to see. So far this year I've only watched the news and Brit Awards live. I think that adverts seriously damage ITV ratings.

[quote=InMyArms;57305849]I rarely do, only if it's something I desperately want to see. So far this year I've only watched the news and Brit Awards live. I think that adverts seriously damage ITV ratings

if itv had no adverts you would be paying alot more for your tv licence and that would just make people MOAN more!. cant win