Great Rating for BGT and The Voice. I think Both will be up next week.

As for SamuelW saying BGT and X Factor will Start to die I don't agree. BGT Got over 9m Hardly a show thats dying and X Factor hasn't even aired yet so i don't think you can say its going.

Based at The Sun's article (which has every 5-min breakdown graph), it looks like BGT averaged about 9.2m between 8-9pm. The 20-min clash averaged 6.7m, while the other 40 minutes in that hour got ~10.5m.

The clash seemed to dent it quite a lot more than how TXF suffers against SCD. There seems to be more of an audience crossover between BGT and TVUK than TXF and SCD, probably as SCD skews older whilst the other 3 skew young. So yep, it would only take BGT losing 0.4m next week in that 8pm hour (which has happened in the past for 2nd eps) and TVUK to gain 0.4m (it's very much possible) for the two shows to be level-pegging. It's going to be interesting...

Isn't the upcoming series of Lewis potentially the last one? with ITV1 commisioning a full series of Endeavour, I'm unsure whether they can have two Morse spin-offs co-existing with each other.

I dont see why not, its not like they share a character.

More importantly, I would love to see the two shows do a crossover.

A criminal isnt caught on Endeavour, but is on Lewis.

I think The X Factor has quite a short shelf life. It's too controversial to stay around for long. Britain's Got Talent has the potential to stay around for quite a few years yet, though, as long as ITV and Syco ccept it may settle around the 6-7m mark at times rather than double digit figures.


As you say, The Voice skews younger than Strictly hence the dent. ITV may have a bit of a problem here - if they move Britain's Got Talent later, the BBC may follow suit and move The Voice later as the night's get lighter.

That may be the one saving grace for Britain's Got Talent next week - The Voice may start low because it will still be light outside which could mean Britain's Got Talent retains the number one spot. But I think the BBC could look to move The Voice to 7.30pm from 7th April - what do they (seemingly) have to fear from a clash? It'd be hard to air both the lottery and Casualty after it admittedly; it may be worth them cutting The Voice down to 60 minutes at the same time and making the edit sharper.

A few more quotes from 'sources' about TVUK/BGT:

I've bolded the last sentence because if anything, ratings for episode 2 have gone up in most other territories.

It depends which quote they're running with. Is it "after week one" or "after the first few episodes"? Not sure about elsewhere but the battle rounds have brought about a dip in both seasons of the US show.

Although season 1, episode 2 got a 12% lift which would put The Voce on 9.4m and, when combined with the sheer incompetence of ITV's scheduling department, would give it a week 2 win.

Looks like it was a decent start for both BGT and The Voice. Both came in with higher numbers than I had expected. I'm not convinced The Voice will see a rise next week though. It could well increase in terms of share but with daylight continuing over an hour later into the evening next Saturday it will surely negate any word of mouth increase in viewership. The Voice did get off to the best possible start though, so it is now all about retaining those viewers. On balance it is looking good for the show.

ITV1 appear so amateurish at times, its like they are new at this tv lark and not one of the world's oldest broadcasters. I wouldn't listen to Daily Mail made up quotes at all though.

BGT could well drop 10% next week and The Voice rise, of course the opposite could happen. BGT is looking very tired these days, but Cowell viewers tend to be loyal to his talent shows and you typical ITV1 viewer does not want to watch Lottery Quizzes or Casualty when they can watch the socially inept embarrass themselves on ITV1 (on this occasion I don't mean Ant n Dec.)

Titanic was a commission for ITV Studios more than ITV1, I suspect. It got a bit forgotten about in the BGT/Voice stuff but with a decent lead in and trails during BGT last night it should get off to a decent start. Sounds like it won't last, however and they'll have a dud on their hands for the next 3 weeks. Not sure what they expected in the US, but obviously it won't do much on Saturdays.


The BBC seem to get a lot of stick for poor scheduling but ITV don't cover themselves in glory either. And we've not even got to the live shows of The Voice yet which I'm guessing might be 90 minutes and potentially leave BGT in a head-to-head for half its running time.

Endeavour is scheduled for 2013 so there shouldn't be any conflict, it's like saying you can only have one police series on ITV.

7.4m for Titanic and 4.4m for Upstairs Downstairs.

that should kill off Upstart Downton

erm my Titanic figures are

6289 + 600, adding +1 (if that's the case) skewers things somewhat

It held up fairly well all considered. A tricky decision for the Beeb - any posh period drama getting official ratings in the mid 5m's should be considered respectable enough and worthy of possible recommission.

A solid but unspectacular number for Drownton at Sea (assuming it excludes +1). The breakdown will be fascinating though - if it started with 9m, then it looks to be listing badly already and probably holed below the waterline.

Are you confident, George, of it holding up at levels higher than Upstart Downton for the next 3 weeks against Silent Witness? That would be embarrassing wouldn't it...

Good start for Titanic, although it'll drop. UD wasn't harmed as much as I thought it might be though.

Do you have anything for DOI Mike?

3.1m including +1 for Avatar. Slightly disappointing that, especially if C4 paid £3m for two showings as reported.

6.89m for Titanic suddenly doesn't look so solid - particularly after all the promotion.

Upstairs... returned with a 6.8m overnight I do believe....

FYI

7026 + 670
6461 + 614
6006 + 585
5664 + 530

some would say that was consistent, whilst others will point to the fall in figures

me, I'm bored of the whole BBC are better than ITV/no ITV are better than BBC nonsense that crops up here

6507 + 513

DOI Final only managed about 7m!

(7.3m including +1 repeat - don't have the ITV1 figure at present)

EDIT: Thanks Mike - 7.02m then. Appalling figure for a show that was pretty much up there with SCD, TXF and BGT.

Was Schofield absolutely certain when he said they'd "be back same time next year"?

I do hope UD gets another series, last nights was by far the best one yet. It really hit its stride.

I wonder when we will find out if its been recommissioned, how long do these things usually take?

So Titanic launched with a buoyant (but hardly spectacular) 7.70m and finished the hour with 6.19m?

That means a hefty number of passengers jumped ship during transmission, and suggests the show is well and truly holed.

And I can see a Silent Witness shaped iceberg hoving into view next Sunday at 9pm....

Something for the Weekend now with ad breaks.... erm .... Sunday Brunch 609k

edit: one more and I'm off

F1 on BBC1 - 2734
no idea about Sky, as we don't get those yet

Lots of conflicting figures being reported this morning. Attentional have posted 7.1m for DOI, which represents a drop of 1.7m and over 3 share points on 2011's finale.