Originally Posted by rzt:
“Quite a number of 65+ year olds went to All Star Family Fortunes, which averaged a decent 4m during 7-7.30pm as it's popular with that demo - 35% of ASFF's audience were aged 65+ which is high for an ITV1 LE show. Looks like younger skewing shows such as TV Burp were hit harder by The Voice than older skewing stuff like ASFF. I think that's the way ITV will have to find a decent counter audience against The Voice, trying to sweep up the older viewers. Keith Lemon's new show isn't going to do that though...”
Thanks a lot for the demos and regional breakdowns.
It's clear that TVUK and BGT have a very similar profile so letting them clash seems ridiculous. I think ITV's best option for the future is:
18:30 - Lemonaid
19:15 - All Star Family Fortunes
20:15 - Britain's Got Talent
21:15 - Take Me Out/Mad Mad World
Lemonaid may well flop at 6:30pm but I bet it wouldn't do any worse than it'd do against The Voice, whilst All Star Family Fortunes could mop up a respectable audience against TVUK, especially with the BGT lead-out, whilst BGT would pretty much completely avoid TVUK which is for the best.