Originally Posted by ftv:
“And Sky Atlantic started with such a high profile and lots of promotion from Sky. I thought it was supposed to be a sort of UK version of HBO - what happened ?”
The Sky Atlantic schedule happened. It turns out that despite owning the rights to a ridiculous number of shows and films (many of which are fantastic) Sky were completely incapable of creating an inspiring or interesting schedule for Atlantic and thus people lost interest very quickly. It doesn't help that at this point absolutely nobody seems to have any idea what the point of Sky Atlantic is any more.
Honestly I think they'd be better off either admitting defeat and just folding the Atlantic content into Sky1's schedule (and Sky Movies for some of the HBO films/mini-series) or going for a full scale relaunch of the channel and opening it up to non-Sky subscribers as the excuse for said relaunch. That would give them the chance to redefine the channel and take another look at the schedule.
Originally Posted by RobbieSykes123:
“Solid rating for a pretty solid, "Kay Mellor-by-numbers" working class drama.”
The Syndicate was infinitely better than I expected it to be. Its not going to win any prizes for originality admittedly but it could have been a lot worse.
Quote:
“One Night, by contrast, was much improved on ep1. I can't imagine why BBC1 has dumped this in a graveyard slot, getting a pathetic opening night 1.5m (and probably less last night) when the flagship slots so far this week have been taken by Paxman's 2.4m-rated Empire and dull procedurals like The Syndicate.
Does anyone comprehend BBC1's logic on this?”
I'd imagine the fact that its a stripped drama has been a major stumbling block to scheduling One Day (and I think it would have bombed as a weekly series). They just haven't really had a free week in which to schedule One Day and with the likes of The Apprentice and Silent Witness now back on the schedule they won't for a while. Maybe they should have held off on it until the summer when they're going to have a couple of mostly empty weeks between all the sport...
Of course I suspect if they'd sat on it until the summer people would have just assumed it was awful and they were hoping to bury it. Although people have assumed that with the current slot anyway.
Originally Posted by Ads:
“It will be interesting to see how much Mad Men goes up by in the officials.
I know overnight ratings are usually a lot less than the total audience for Sky Atlantic show, but even still, I am sure they would have hoped for more than what they got last night.”
Given the push that was made with the retro ads I think its pretty clear that Sky were hoping for a larger than average live audience for Mad Men and it hasn't really delivered.
But in the wake of yet another set of disappointing figures for Atlantic the question I'm left wondering is, is the channel worth it? Is the presence of Sky Atlantic really driving subscriptions to such a degree that its worth not just airing things like Mad Men and Game of Thrones on Sky1 where they'd undoubtedly get bigger over nights and possibly bigger time shifts as well.
Has anyone here, who wasn't already a subscriber, been compelled to join Sky because of Sky Atlantic?