Excellent ratings for both shows last night. At 9m you're definitely looking at a massive new hit for BBC1 and there's clear momentum with it now. And that followed the first episode - the second episode was a significant improvement, IMO. Next weekends ratings could be interesting. I do think there's a real chance we'll see The Voice getting one over one week but BGT is certainly putting up a fight.
If you'd told me that The Voice got 9m, I'd never have thought BGT would win the night by over 1m. I guess sometimes, even when we should know better, it's easy to be influenced a bit by the nonsense DS polls and PR work of SamuelW telling us all how nobody's ever going to watch BGT again!

Considering the strength of opposition, shorter length and usual second week drop, ITV/Syco must be delighted with that number. But The Voice is still right on their tails. Picking up a nice +1 audience as well - as that channel grows it might not be long until ITV1+1 is beating the spin-off shows!
Take Me Out hasn't really benefitted from the BGT lead-in at all, in fact I think that's down on a bit on what it was getting. I still wonder if it might have provided some more effective opposition to The Voice - at the end of the day ITV need to be finding mid level players that can do a decent job against BBC1. With TV Burp gone (and past its peak anyway) Take Me Out looks to be the best option there. ASFF probably got rotten demos even if that 3.5m looks OK.
Originally Posted by grimshaw:
“It wasn't ITV who wanted to harm The Voice. It was Cowell in order to protect his own brands. Both in the UK and worldwide.”
Except we don't know this at all. And all we've established is that overlapping with The Voice for 20 minutes is doing BGT more harm than its rival and that producers don't write the schedules.
Originally Posted by AnthonyC:
“Primetime Shares
BBC One: 27.0%
ITV1: 23.4% (+1: 1.1%)
Rzt - looks like you were right re: ITV losing primetime due to shortened BGT. Is last night the 1st ever Saturday that BBC One has won primetime share when BGT is on?”
I'd imagine nights with Eurovision would have been BBC1 wins once or twice?