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Yo Sushi - What's the etiquette?


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Old 21-03-2012, 22:57
The Wizard
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Always wanted to visit one of these having got into eating the stuff the last 12 months but it kind of intimidates me not knowing what to do.

Do you order your food then sit down and wait for it to come round on the conveyor or sit down first and wait for something appetising to pass you by, help yourself and then pay for it. Not really sure as i'm not really up on the stuff but i've really been enjoying the sushi they do in the sandwich section in supermarkets so wanted to venture into one of these places.

Can you share your experience and let me know what it is I have to do cos it seems a little intimidating as I think all the people who eat there look like they know what they're doing and I obviously don't and don't want to look stupid not knowing what to do or what to order. Any tips?
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Old 21-03-2012, 23:07
highnal
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Do you order your food then sit down and wait for it to come round on the conveyor or sit down first and wait for something appetising to pass you by, help yourself and then pay for it.
Both!

Get seated next to the conveyor belt and can either order stuff from the menu (soups, rice, noodles etc) which will be brought to you and/or just pick up what you fancy from the conveyor as the plates go around. If there's something in particular that you want but can't see, ask one of the staff if they have it.

Each dish has a different colour plate and each colour corresponds to a different price. After your meal, your empty plates are used to calculate your bill. Easy!!

There's a good "How-to" guide with prices and menus on their website: http://www.yosushi.com/

Bon appetit!
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Old 22-03-2012, 08:11
BrunoStreete
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I would try and go on an offer night, otherwise it can work out horrendously expensive if you have a big appetite.
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Old 22-03-2012, 08:44
big_hard_lad
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It can get pretty expensive pretty quickly....but I love it. Wish there was one in Belfast
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Old 22-03-2012, 10:10
Lainiomonkio
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I would try and go on an offer night, otherwise it can work out horrendously expensive if you have a big appetite.
I second this - go on Blue Monday when they take a lot of the more expensive coloured plates and set them all at one price. My friends and I normally go at the weekends when we have a few plates each but if I go with my OH we tend to go on a Monday as he eats so much and it works out around the same price but do go along, the staff are really friendly (well, in my branch anyway) and they always ask if it's the first time you've eaten there so they can show you the ropes if you're a newbie. Enjoy!
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Old 22-03-2012, 11:59
The Wizard
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I think i'd feel better if I went with someone who knew what to order. My wife doesn't like the stuff but i'll give the blue Monday a go next time i'm there. Thanks.
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Old 22-03-2012, 12:30
Jambo_c
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I love sushi but have never been to Yo Sushi. The one near me always smells fishy which a sushi place definitely shouldn't.

Luckily we've got a lovely independant Japanese restaurant nearby that does fantastic sushi and sashimi.
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Old 22-03-2012, 13:41
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The quality at Yo Sushi is pretty poor. Am not sure where you live OP, but if you live in London there are far better sushi alternatives at similar prices or lower.
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Old 22-03-2012, 20:11
LaVieEnRose
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Always thought it was just fish, mostly raw I don't like fish. But I see it's not. Poor marketing. Still not really tempted though.
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Old 22-03-2012, 20:22
alcockell
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I used to drop £40 easily when I used to go to Yo back when living in London...

Made a nice brunch/lunch.. And yes - it IS easy to run up a big bill -
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Old 22-03-2012, 22:35
DrFlowDemand
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Always thought it was just fish, mostly raw I don't like fish. But I see it's not. Poor marketing. Still not really tempted though.
Sashimi is raw fish, sushi is just rice and stuff, where sometimes the stuff is raw fish.
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Old 23-03-2012, 08:20
Jambo_c
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Always thought it was just fish, mostly raw I don't like fish. But I see it's not. Poor marketing. Still not really tempted though.
It's not really poor marketing, it's basically peoples preconceptions and people misunderstanding.

Sushi is essentially the rice with something else. The something else can be almost anything really.

Sashimi is the raw fish.
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Old 23-03-2012, 08:40
big_hard_lad
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It's not really poor marketing, it's basically peoples preconceptions and people misunderstanding.

Sushi is essentially the rice with something else. The something else can be almost anything really.

Sashimi is the raw fish.
Yeah exactly....people often think Sushi = Raw Fish, hardly poor marketing if people don't understand the meaning of words.

In Yo Sushi I like the nigiri and sashimi the best. The Chicken Katsu is pretty good too!
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Old 23-03-2012, 20:02
LaVieEnRose
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Well sorry, I think it is poor marketing, because if you want to sell something you need to anticipate people's preconceptions and correct them if necessary.
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Old 23-03-2012, 22:40
cinabar
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Do you have a Cosmo near you? http://www.cosmo-restaurants.co.uk/index.html

All you can eat sushi and just about every other food on the planet for an all inclusive price. I love it because my boyf isn't a sushi fan so I never get to go to Yo Sushi but here he can eat chinese or curry or pizza etc and we are both happy. Our local branch is £12.99 and I eat so much sushi its bordering on being rude!
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Old 23-03-2012, 23:46
The Wizard
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Well it's funny how tastes change as you mature. I tried Sushi a few year ago and it made me gag. Really not a lover of fish but i'm really getting to like it now. I realise it's not all raw fish but even the rice and peppers/cucumber are wrapped in seaweed which still gives it a fishy taste of the sea flavour but now that i've got into smoked salmon i'm liking it a lot more. Trouble is I don't really know what everything's called and what it is so never sure what to ask for so i've been getting those variety packs from the supermarket. I really like the things that look like lobster tails and the rice with prawn mouse and the ones with red peppers. Would like to try more but as I say I haven't a clue. I think I need to go with someone who knows what to order as it can get quite expensive doing the whole trial and error thing.

Not had chance to look at the website yet as it won't work on my mobile but will take a look next time i'm near my laptop.
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Old 23-03-2012, 23:52
big_hard_lad
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Well sorry, I think it is poor marketing, because if you want to sell something you need to anticipate people's preconceptions and correct them if necessary.
And how would you suggest they do that? Rename themselves "Yo Sushi (not raw fish), Sashimi (raw fish), Nigiri, and other Japanese food"? Catchy.

I actually think their marketing is great, the concept of the different coloured plates for different priced items works well and makes it simple, the belt is hardly revolutionary but is quirky and fits in with the rest of their quirky image, and the tables with the water taps on them is a great idea.
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Old 23-03-2012, 23:55
big_hard_lad
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Well it's funny how tastes change as you mature. I tried Sushi a few year ago and it made me gag. Really not a lover of fish but i'm really getting to like it now. I realise it's not all raw fish but even the rice and peppers/cucumber are wrapped in seaweed which still gives it a fishy taste of the sea flavour but now that i've got into smoked salmon i'm liking it a lot more. Trouble is I don't really know what everything's called and what it is so never sure what to ask for so i've been getting those variety packs from the supermarket. I really like the things that look like lobster tails and the rice with prawn mouse and the ones with red peppers. Would like to try more but as I say I haven't a clue. I think I need to go with someone who knows what to order as it can get quite expensive doing the whole trial and error thing.

Not had chance to look at the website yet as it won't work on my mobile but will take a look next time i'm near my laptop.
Maybe you could ask the waiters? I've always found them pretty helpful. The trial and error thing would be expensive, you could spend a fortune! The menu (from memory) is also pretty descriptive as to what's in everything...I guess they have to do it that way for the UK market as most people wouldn't have a clue what most of the stuff is from just the name.
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Old 24-03-2012, 01:49
The Wizard
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And how would you suggest they do that? Rename themselves "Yo Sushi (not raw fish), Sashimi (raw fish), Nigiri, and other Japanese food"? Catchy.

I actually think their marketing is great, the concept of the different coloured plates for different priced items works well and makes it simple, the belt is hardly revolutionary but is quirky and fits in with the rest of their quirky image, and the tables with the water taps on them is a great idea.
Sorry to disagree but from someone who's never eaten at one of these places I think it's totally poor.

For most people the idea of Sushi is raw fish which puts most people off for a start. The only reason i'm willing to give it a go is because i'm the kind of 'try everything once' kind of person and even then i'll still give it a second try.

A lot of people are really faddy fussy and won't even bother to look into what sushi really is. My wife for example won't try anything like that and even if she did she'd probably already put her mind to not liking it. But I don't think it helps when people have these preconceptions.

Why don't they have a tv campaign advertising their food so that people know it's not just raw fish?

If I hadn't have been the experimental type of person I may not have known.

There's hardly any food programme which features sushi so how are people supposed to be educated? You can't make people try something when they already believe it's something they won't like. And I don't think the fact that the prices are so much, plus this kind of 'exclusive' middle class snobbery which is attached to it helps encourage people to give it a go.
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Old 24-03-2012, 09:48
BrunoStreete
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Well sorry, I think it is poor marketing, because if you want to sell something you need to anticipate people's preconceptions and correct them if necessary.
I don't know what you want them to do. If people are ignorant about Japanese food, which is what Yo Sushi advertise themselves as selling then that's their problem.

If you click on food on their website the very first thing it says is that they don't just sell raw fish.
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Old 25-03-2012, 12:20
LaVieEnRose
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And how would you suggest they do that? Rename themselves "Yo Sushi (not raw fish), Sashimi (raw fish), Nigiri, and other Japanese food"? Catchy.
Pretty much, yeah. Get their copywriters to come up with a catchy slogan along those lines.

I don't know what you want them to do. If people are ignorant about Japanese food, which is what Yo Sushi advertise themselves as selling then that's their problem.

If you click on food on their website the very first thing it says is that they don't just sell raw fish.
Good, but you have to be interested enough to go to the website to see that. I don't want them to do anything, because it's not my problem. But it is their problem if people are not using their restaurants because of ignorance about Japanese food.

Whenever you get a group of people planning to dine out, it only takes one of them to say "No, I don't fancy that" for the whole party to go elsewhere.
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Old 25-03-2012, 12:58
HazzaGrazza
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I love sushi, but find Yo Sushi a bit overpriced and find their hot dishes are better than their sushi rolls/ shashimi etc their squid and katsu curry are fab.

If I want sashimi, nigiri etc I usually go to Lemongrass right near my work in London, it is lovely there. They do a box of 2 shahsimi with salad, 6 salmon nigiri & 6 salmon california rolls for £7.50. A bit pricey, but it's on par price wise with Yo, and better quality.
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Old 25-03-2012, 16:02
The Wizard
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Just downloaded their menu and I think it's gonna cost me a fortune on my first visit. There's so much stuff I want to try.

Off the hot menu I like the sound of the chicken as well as the duck gyoza, prawn korroke, chicken teriyaki and the chicken tsukune. The katsu chicken curry sounds lush or might have to try the katsu selection.

Off the sushi menu I really fancy trying the beef tataki, the salmon sashimi or the sesami salmon. Also like the look of the beef and the salmon nigri. Like the look of the natsu maki and the duck futomaki and all the iso's sound nice. Then there's the deserts.

I think I could easily spend £40 just pigging out by myself and a couple of bottles of beer.

It kind of reminds me of tappas where you don't really have courses as such. It's just lots of little tasters of different things to pick at. I really love eating like that.

Ok so now I know what I want to try i've just got a few more questions. So are all their dishes available on the conveyor or do you have to order if you want something specific? And the dishes on the conveyor are they labeled up or are you expected to know what they are? Also when you order stuff does it come all at once or one dish at a time? If so which dishes do you recommend having in what order. Do you usually start with stuff like maki or sashimi then move on to the hot food?
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Old 25-03-2012, 18:09
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I went when they were doing an 'all you can eat' special... me and a friend piled up our plates in competition as to who could eat the most. I don't think the staff looked too impressed but I got my monies worth
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Old 26-03-2012, 00:52
googleking
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Yo Sushi is rather poor, go to a proper sushi restaurant instead.
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