Originally Posted by Viscount Byron:
“Rihanna only has a few more years of shelf-life left, Gaga's novelty is starting to wear off already. Artists these days have no staying power, even Britney's album sales are now nothing like they once were, infact most out there can't even remember any song off her last album.”
I don't think they'll fade. Gaga isn't fading, it's just her promo was messed up (ie picking EOG as a single whilst Judas was still performing, so it cannibalised Judas' sales) (also her tour has sold out globally. She ain't going anywhere, everyone knows who she is, regardless of whether you like her or not, and not everyone has that impact, same for Rihanna, and Adele). Rihanna is fine as long as her music continues to evolve. Make it interesting, i.e Man Down and the subsequent video. She could really bring reggae into the US mainstream if she tried. You can have staying power, but you must plan your career properly. Things like leaks, (as with Beyonce's 4) can wreck an album campaign. Adele had a plan with 21, kept quiet and then started promo in November with RITD. In Britney's case, FF was trend jumping. It was nothing different.