[haz_cat]

Originally Posted by I've Got Class

I personally, believe that 'Lights On' was a huge hit, ''I keep on moving with the lights on' was heard in clubs everywhere for a distinct period of 6 months, and everyone I know was talking about it!

I, and many others I imagine, will vaguely recognise that from the TalkTalk X Factor sponsorship adverts, but that's the only time I've heard it and I've never thought about who sang it.

[Shellman]

My questions are: Do you not think you've been overly ambitious as to the tour dates, since Katy is not a huge star, and too have so many dates in areas she hasn't even charted? For example, you've gone to regions such as Phillipines, and realistically I doubt that Katy has that many fans in that region. To go to such places would surely be flushing your money down the drain?

[Satanel]

Originally Posted by gav016

I, like many people, find large scale arena tours quite impersonal - you don't really connect to the artist in the way you do when the crowds are smaller. Some of our UK venues hold up to 3,000 people - which is by no means small, however, we're confident Katy B has the fanbase to sell out venues such as this. Katy likes singing about 'the club', her music is all about decent beats that everyone can dance to - the scale of our arenas really is perfect, and realistic, for our act.

Thanks for the reply & that's absolutely fine then. I simply called the venues small because you and your team did in the original presentation. However, whilst they may be more memorable to the individual person, I don't feel this makes them more memorable as an artist on any level. However, I understand that Katy B most likely could not sell out arenas anyway, so thanks for your reply.

Originally Posted by gav016

Katy did win the NME Award, yes, but she has been nominated for a number of presitious awards such as MOBO awards - one of the best European prizes for Urban influenced music, as well as gaining a Mercury Prize nomination - a huge piece of critical acclaim that draws a huge spotlight on Katy. While she isn't a megastar, she's a widely recognized name that has potential to break out - seemingly like someone like Ellie Goulding, who toured Asia & the US before she had a breakout hit. Of the 72 dates, the majority are in Europe, where she has a fanbase, and the US, where touring, alongside promotion, is the key to success. One of the tours aims is to raise Katy's profile globally, and we feel that it really will achieve this.

Sorry, you seemed to have misinterpreted what I was aiming at with this question. Basicaly, you have stated that Katy has won the MTV Award, but I can see that she has not, was this a mistake in your presentation? Also, out of the 72 dates, 52 dates are not European so this is not the majority, perhaps it would have been wise FOR Europe to be the majority?

Once again, great pitch though.

[haz_cat]

Just one question to finish from me, what are your ticket prices for the tour?

[gav016]

Originally Posted by jag02010

This actually raises another question for me - if you are only getting 500-3000 people per venue, how will you generate enough profit to run a full fledged 72 stop tour? Most tours of this size are in large arenas with huge name acts, at least from the ones I have seen.

Tours function in different ways - arena tours, while they make profit for huge artists function in one way, promotional tours such as Katy's work in a different way - tickets would be priced in a way so that they are still profitable, and opportunities from merchandising, new fans, a positive buzz would all enhance Katy's status worldwide. While we're not scheduling large scale arenas, the venues we have selected are by no means tiny, and we strongly believe Katy could, with the right promotion, do very well on a tour such as this.

[I've Got Class]

Originally Posted by haz_cat

I, and many others I imagine, will vaguely recognise that from the TalkTalk X Factor sponsorship adverts, but that's the only time I've heard it and I've never thought about who sang it.

I do believe that was a big hit within our target audience, so of course people who fall out of that bracket may not recognise the artist, but will still have some recognition of the song. And I believe if those which fall out of our bracket had some interest in the song, they would research it to discover more!

[emz878]

Originally Posted by gav016

Thanks for the question, and to follow on from Amroussi, one of the ways in which an artist can achieve buzz about them and gain new fans is through touring - we feel that a world tour now would establish a new fanbase in areas where she's less widely known, as well as exciting fans in places where she's more popular.

Thanks

But why would you buy tickets to see an artist you don't know?

[jag02010]

Originally Posted by emz878

Thanks

But why would you buy tickets to see an artist you don't know?

I similarly asked this question on the previous page and didn't receive a response, I'd love to see what you have to say about this

http://forums.digitalspy.co.uk/showp...4&postcount=44

[I've Got Class]

Originally Posted by haz_cat

Just one question to finish from me, what are your ticket prices for the tour?

In the briefing that we received, ticket prices were not a necessity, but I imagine that the ticket price would vary depending on the venue, as it is of course a world tour, and their is different conversions throughout the world.

[gav016]

Originally Posted by emz878

Thanks

But why would you buy tickets to see an artist you don't know?

With an artist such as Katy, her style as urban/dance/pop mix would attract crowds of people eager to enjoy a night out - sort of as an extended club night as long as the tickets are not astronomically priced, as well as people who are there specifically to listen to her music.

[Shellman]

Originally Posted by Shellman

My questions are: Do you not think you've been overly ambitious as to the tour dates, since Katy is not a huge star, and too have so many dates in areas she hasn't even charted? For example, you've gone to regions such as Phillipines, and realistically I doubt that Katy has that many fans in that region. To go to such places would surely be flushing your money down the drain?

I'm just going to bump this question and another:

Will Katy herself be able to perform to her best ability on such a large scale tour, which will no doubt tire her quickly?

[gav016]

Originally Posted by Shellman

My questions are: Do you not think you've been overly ambitious as to the tour dates, since Katy is not a huge star, and too have so many dates in areas she hasn't even charted? For example, you've gone to regions such as Phillipines, and realistically I doubt that Katy has that many fans in that region. To go to such places would surely be flushing your money down the drain?

Originally Posted by Shellman

I'm just going to bump this question and another:

Will Katy herself be able to perform to her best ability on such a large scale tour, which will no doubt tire her quickly?

Thanks for the question, Shellman!

While Katy hasn't charted in the Phillipines or other areas yet, she's gathering momentum in Europe & the US, and has the potential to expand. While a 72 date tour is slightly ambitious, we feel that, given the size of some of our venues, she would have no problems selling them out! Ultimately, while we could have been more cautious with our tour dates, there really is scope for Katy to do well and expand our markets - there's nothing lazy about our plans. Our tour is spaced out accross 6 months, giving her ample time for recuperation, so we feel she'd be on top form throughout.

[I've Got Class]

Originally Posted by jag02010

Thank you for the response, Gav, but I have one more question. I, for example, would consider myself to be a member of the "internet savvy young adults who are very into Katy's brand of music" group, yet I have no clue who she is. Also, you mentioned that:



What incentive would people who are randomly looking for a good night out have to buy a ticket to such an "acclaimed" world tour for an artist they have no idea exists in advance. Like, when I am looking for something to do on a night, my first idea isn't "let's find tickets to a concert that's tonight!" - especially when this concert is a world tour that might be relatively expensive and already be sold out. Could you maybe touch on this appeal more?

As you are of course in the US, currently Katy is an act which bases herself mainly in the UK, but in the weeks leading up to the American tour dates, we would use the social media we have available to really push the boat out with our advertising, and would organise telivision appearances to open up the wider market.

Of course, reflecting on what I have just said, we would push for Katy to have publicity in te States, and I believe that she does have worldwide appeal. Although you may not currently be aware of her, I would recommend taking a look at the setlist provided, as there are songs which potentially will be loved by many.

[Amroussi]

Originally Posted by Shellman

My questions are: Do you not think you've been overly ambitious as to the tour dates, since Katy is not a huge star, and too have so many dates in areas she hasn't even charted? For example, you've gone to regions such as Phillipines, and realistically I doubt that Katy has that many fans in that region. To go to such places would surely be flushing your money down the drain?

Originally Posted by Shellman

I'm just going to bump this question and another:

Will Katy herself be able to perform to her best ability on such a large scale tour, which will no doubt tire her quickly?

Originally Posted by gav016

Thanks for the question, Shellman!

While Katy hasn't charted in the Phillipines or other areas yet, she's gathering momentum in Europe & the US, and has the potential to expand. While a 72 date tour is slightly ambitious, we feel that, given the size of some of our venues, she would have no problems selling them out! Ultimately, while we could have been more cautious with our tour dates, there really is scope for Katy to do well and expand our markets - there's nothing lazy about our plans. Our tour is spaced out accross 6 months, giving her ample time for recuperation, so we feel she'd be on top form throughout.

To add on, we have been realistic in giving appropriate gaps between the cities which would give a rest to Katy. As well as that between each leg there is a couple of weeks break, so I don't think she'll be to tired!

I hope that answered your question!

[emz878]

Another question from me; How are you going to make a profit and afford a 72 date tour with not very high priced tickets and not many people, from an act with not much success in the first place?

[Amroussi]

Originally Posted by Satanel

Sorry, you seemed to have misinterpreted what I was aiming at with this question. Basicaly, you have stated that Katy has won the MTV Award, but I can see that she has not, was this a mistake in your presentation? Also, out of the 72 dates, 52 dates are not European so this is not the majority, perhaps it would have been wise FOR Europe to be the majority?

Once again, great pitch though.

Thanks for the compliment Zak!

30 of the dates are in Europe, this is more then any other continent. We put a date in most of the main cities we don't think it would be relevant to add any more in Europe. If we did it would be more of a Europe tour with added dates in other parts of the world.

I hope this answers your question Zak!

[gav016]

Originally Posted by emz878

Another question from me; How are you going to make a profit and afford a 72 date tour with not very high priced tickets and not many people, from an act with not much success in the first place?

I think Katy B's success has been downplayed a little here, while she isn't a household name, as I have mentioned, she is actually very famous within her specific field - fans of dubstep, funky house and other urban/dance fusion fields are likely to be aware of Katy B - the ticket pricing issue is that tickets should be enough to ensure profitability for the tour, without pricing Katy too high to attract casual custom. As we have mentioned, the Katy tour is almost an extended club night kind of atmosphere. Also, Katy's touring set is fairly minimal - the costs would be comparatively low compared to others - it wouldn't be dificult to recoup costs at the very least.

[Satanel]

Originally Posted by Amroussi

Thanks for the compliment Zak!

30 of the dates are in Europe, this is more then any other continent. We put a date in most of the main cities we don't think it would be relevant to add any more in Europe. If we did it would be more of a Europe tour with added dates in other parts of the world.

I hope this answers your question Zak!

Sorry about that, yes thanks!

FINAL question, I promise! The task criteria says the following: " With this theme in mind, you should come up with staging (think X-Factor games) for one of the songs on your setlist" and I cannot seem to find this?

[Amroussi]

Originally Posted by emz878

Another question from me; How are you going to make a profit and afford a 72 date tour with not very high priced tickets and not many people, from an act with not much success in the first place?

We didn't say it wouldn't be high priced. As said before we believe all the dates will be sold out as the venues are not so big. We would therefore make sure that we set a good price which covers all the costings including promotion and getting a profit, we don't think it would be so expensive.

Thanks for your question!

[Amroussi]

Originally Posted by Satanel

Sorry about that, yes thanks!

FINAL question, I promise! The task criteria says the following: " With this theme in mind, you should come up with staging (think X-Factor games) for one of the songs on your setlist" and I cannot seem to find this?

Look in the spoilers!

[gav016]

Originally Posted by Satanel

Sorry about that, yes thanks!

FINAL question, I promise! The task criteria says the following: " With this theme in mind, you should come up with staging (think X-Factor games) for one of the songs on your setlist" and I cannot seem to find this?

In the spoiler tags under four of the performances - Broken Record, Let Me Go, Katy On A Mission & Lights On.

[Satanel]

Originally Posted by Amroussi

Look in the spoilers!

Excellent, thanks. Good luck!

[Shellman]

Thanks for the answers Good luck in the boardroom!

[Amroussi]

Originally Posted by Satanel

Excellent, thanks. Good luck!

Originally Posted by Shellman

Thanks for the answers Good luck in the boardroom!

Thank you both very much! I hope you enjoyed our pitch!

[emz878]

Originally Posted by Amroussi

We didn't say it wouldn't be high priced. As said before we believe all the dates will be sold out as the venues are not so big. We would therefore make sure that we set a good price which covers all the costings including promotion and getting a profit, we don't think it would be so expensive.

Thanks for your question!

Thanks for all the answers, I think that's enough for me now

Good Luck!