Oh okay. Thanks for answering to my comments.

Bumping for task

The theme we have selected for our campaign to celebrate The Queen’s Diamond Jubilee is a ‘Best of British’ theme, which we believe ties all of our events together nicely and cohesively, celebrating all of the quirks and traditions that make Britain such a fantastic place to live, in honour of the ultimate British icon – The Queen. As the head of state in one of the most culturally important places in the world, we feel our theme provides us with a rich tapestry of influences over the festivities – and we would be foolish not to thematically base our campaign around these influences. The Queen has spent 60 incredible years reigning over the UK, 60 years in which the UK has remained at the forefront of pioneering culture on a worldwide level. Something we feel is particularly fantastic about British culture is that it’s so diverse, reflecting the country’s population so well. From the high culture of the worlds of art and classical music, traditions of garden parties and high tea, to a more current ideas of British culture as a truly diverse and multicultural society, every major strand of British culture influences a different strand of our celebrations, both literally in terms of the types of events selected, as well as on a more stylistic level.

Our concept largely focuses around the notion of the Queen as the Queen of ALL of the UK, and so we felt it vitally important to bring the Queen to her people. Over the course of the first six days of the Jubilee week, the Queen and other important members of the royal family would travel to six of the UK’s most important regional centres. The Queen will travel from Belfast to Glasgow to Newcastle to Manchester to Birmingham and then to Cardiff (one day at each) for the first six days of the event, alongside a small, travelling exhibition, allowing each region of the country to celebrate 60 years of the Queen’s reign in their own, local style with no area neglected – demonstrating exactly why the Queen is so adored by her subjects.

The week would be topped off by spectacular celebrations in London, culminating in a large concert, drawing to a close a week of fantastically exciting celebrations. This final event will be a private concert taking place on the day of the Queen's Diamond Jubilee, the 3rd of June 2012, at the proposed venue of the gardens of Buckingham Palace. The event will have a "Best of British" Theme celebrating the Queen’s Diamond Jubilee and British history and celebrities under the reign of Queen Elizabeth. Our weekly program will have the name "Uniquely British: The Diamond Jubilee Tour” which will celebrate 60 years with Queen Elizabeth on the throne. Our event will include a large concert with multiple British singers, comedians, dancers and other entertainment acts voluntarily performing. We are currently in talks with British artists to perform at the concert and there will also be appearances from the Queen Elizabeth and the rest of the royal family.

The Buckingham Palace event will start with the National Anthem being sung and the Queen arriving in style. The Queen will then enter Buckingham Palace and the event will begin with the Queen making a speech about her reaching the Diamond Jubilee. Throughout the event the Queen will share highlights of her life and stories to share with members of the public not only invited to the event but also to members of the public at home. The event will also include British talents performing in the arena and we are aiming to get British artists, comics and dancers to celebrate the Jubilee with the Queen such as, Sir Elton John, The Legendary Sir Tom Jones, Sir Paul McCartney, 6 time Grammy Award Winner Adele, one of the Queen’s favourite bands and one of Britain’s biggest all time girl bands The Spice Girls who will reunite as a one-off for the event and many more British variety acts to perform at the event including, Vanessa Mae, Omid Djalili and many more. The event will have live televised coverage by BBC1 in the UK and the momentous event will run for 3 to 4 hours. The event will also be screened across the UK to many organised public events where members of the nation can gather together to watch the event on the big screen at set-out venues in areas such as Manchester, Liverpool, Newcastle, Cardiff, Glasgow, Edinburgh and Belfast. We also have plans for the event to be broadcast worldwide via our official website and the BBC’s official website. The event will also be broadcast directly to other countries across the globe and also intend on the ceremony being broadcast directly to other countries on foreign television channels.

We have also developed a program of events to take place throughout the week of the Queen's Diamond Jubilee.

- Travelling Exhibition: A photographical exhibition showing the Queen during her off-duty moments, alongside some of the most striking and iconic images of the Queen throughout her 60 year reign. The exhibition will be relatively small, lightweight and compact – easily manoeuvred throughout the seven cities the celebrations centre on yet be high quality and lit well, and will be free for the public to enter.
- Website: The website is the cornerstone of our campaign. The most important function of our website is to explain the events of the week in detail, but it also has numerous other features. Every day, new anecdotes and unknown facts of the Queen will be released, alongside an array of games, quizzes and images.

MONDAY – Belfast

10am - The Official Jubilee Opening Reception, Parade & Brunch.
Stormont
Public event – ticketed – free – 5,000 people.
To open off the official Jubilee celebrations, we feel a parade would be the perfect start. The parade would start, and finish at Stormont, the parliament buildings in Belfast, which have huge grounds and are perfect for hosting a brunch, with the procession featuring horses, troops, a marching band, dancers, with the Queen in a horse carriage. The streets of Belfast would be lined with people for the Queen to greet, before 5,000 people who had registered for tickets would be served an Irish influenced Bruch in the grounds of Stormont.

2pm - Visit to the Titanic Experience.
As one of Belfast’s newest and most popular tourist attractions, the Queen would pay a visit to the Titanic experience, where she would meet a number of local residents and people with links to the Titanic disaster. She would be taken on a tour and presented with official gifts from the people of Northern Ireland.

7pm - Private live performances of traditional Irish dancing and drinks reception.
Grand Opera House
Private event – ticketed – donations – 1,000 people
The Queen’s final function in Northern Ireland would be a display of traditional Irish dancing, which she is known to enjoy – a particular talent appropriate to Northern Ireland. The event would be private, and opened up to important local figures in business, politics and the media as well as charitable workers, for a donation, which will be split between charity and aiding the funding of the public portion of the tour.


TUESDAY - Edinburgh

12pm - Private polo tournament
Edinburgh Polo Club, Midlothian
Private event – ticketed – donations – 2,000 people
The sport of polo is a passion of the Royal Family, with many members having a keen interest in both playing and watching the sport. A charitable polo tournament is an exciting way to welcome the Queen to the Scottish leg of her tour. As a private event, it would be invite-only, with access again proposed for key business, media, charitable and political figures, with a number of VIP guests.

7pm - Procession through the Royal Mile & Military tattoo
Edinburgh Castle
Public event – free – ticketed – 8,600 people
The Queen will be driven along the Royal Mile, where the streets will be lined with crowds, with the Queen briefly pausing to meet a selection of people, and be presented with gifts from Scotland. A tattoo is a military performance traditionally associated with Edinburgh – a ceremonial form of evening entertainment performed by military musicians. The bright colours, music and formality of the event make it the perfect way to celebrate her time in Scotland.

WEDNESDAY – Newcastle

11am - Celebration at Newcastle University
Public event – free – non-ticketed
The Queen’s first engagement in Newcastle would be a visit to Newcastle University, where she will meet students and take a brief tour. The engagement will be a celebratory one, with musical performances and gifts presented to the Queen.

3pm - Flotilla on the River Tyne.
The flotilla is a procession of ships, which will parade through the River Tyne through the centre of Newcastle. A number of small vessels, both local and national will take part in the procession, in which ships are colourful and contain bells, which ring in celebration. The Queen’s personal boat, Gloriana, will be used in the Flotilla, and picnics, barbeques and a general air of festivity will be promoted on the banks of the river.

7pm - Private masked ball.
Private event – ticketed – donations – 3,000 people
A masked ball is an event traditionally associated with the royal family, and a diamond themed party is a fantastic way to end the Queen’s visit to Newcastle. Again, the event will be private, with invited people from business, media, politics, sport and charity, with special VIP guests too.

THURSDAY – Manchester

12pm - Procession through Manchester City Centre & picnic.
The Queen will travel, in a horse and carriage, through Manchester City Centre, where she will greet local residents who are lining the streets. There will be live music and dancers, and a general carnival atmosphere, followed by a picnic in The Meadow & Peel Park.

7pm - Performance at the Royal Exchange.
Private event – ticketed – 700 people
The Royal Family have a long standing association with theatre, and this event is designed to celebrate the amazing theatre that has emerged during the Queen’s reign. It is another private event, with VIPs and specially invited guests.

FRIDAY – Birmingham

10am - Visit to a School
The Queen will visit a local school, where she will meet pupils and parents, be presented with gifts and watch a short school production in honour of her six decades on the throne.

3pm - Tea Party
Cannon Hill Park
Public - Free, non-ticketed event
Throughout the afternoon, citizens will be encouraged to the park, where a giant picnic/tea party event will take place, with live music and a general celebratory atmosphere.

8pm - Fireworks Display
Millennium Point
Public, Free, non-ticketed event
A series of fireworks will be set off in the evening to celebrate sixty years of the Queen’s reign – a spectacle free to view for the wider public.

SATURDAY – Cardiff

12 pm - Celebratory procession through Cardiff City Centre.
The Queen will travel, in a horse and carriage, through Cardiff City Centre, where she will greet local residents who are lining the streets. The procession will be similar to the Manchester event, except it will feature numerous welsh emblems, and the Queen will be presented with Welsh gifts. There will be live music, and dancing.

5pm - Private dinner.
Private event – ticketed – donations – 2,000 people
Similar to the other private events, the Queen and senior members of the Royal Family will host a private dinner, celebrating the success of the Queen’s reign in Wales. The Dinner will have a distinctly Welsh feel to it, where the food will be cooked by Wales’ top chefs, and will be attended by key figures in Welsh society.

SUNDAY – London

10am - Church Service
Westminster Abbey
Public, Free, non-ticketed
At 10am, the Queen will attend as usual her weekly church service, this time at Westminster Abbey, however this ceremony will be in celebration of the Queen. The ceremony itself will be open to close friends and family of the Queen, however there will be screens across the nation’s major cities displaying both this and the rest of the day’s events.

3pm - The Queen’s Speech
At 3pm, the Queen will make a short, 15 minute address detailing her happiness at the occasion, and delivering an uplifting message to the nation.

3.15pm - Concert
Buckingham Palace
Public event, free, non-ticketed
Following the close of the Queen’s speech, an afternoon of entertainment will begin in the Buckingham Palace gardens. Until midnight, entertainers such as Adele, Sir Tom Jones, Girls Aloud, Sir Elton John, Sir Paul McCarntey, the Spice Girls, Vanessa Mae, Omid Djalili and Diversity will entertain a 15,000 strong crowd in the gardens of the palace itself, as well as being broadcast live on TV, through the website and on to screens in the UK’s major cities.

Throughout the day, we want to encourage a ‘street party’ atmosphere, with the public interacting, celebrating with family, friends and neighbours.

At our events we will also sell merchandise. These items will be available at all the organised events and will also be sold on our website.

The first item we have decided to sell is T-Shirts. The T-shirts are the first opportunity for the public to get involved. There’ll be a few default T-shirts being sold, with designs created by our company. These t-shirts will come in three colours, white, blue and red – with each having an appropriate design on it, which matches the colour. These colours have obviously been picked to go with the Union Flag. However – as part of the celebration we really want to impact the lives of the population of the UK and for that we feel that being interactive with the people is a great way of achieving this. The concept is for the British public to design their own t-shirts, with the best of the best being created and sold to the people who go to our events. This is a great way for people of all ages to get involved; with children being able to design smaller t-shirts and then adults having a go at creating designs to be printed on larger t-shirts; more suitable for adults! T-shirts will range from £5.99 for a child’s design to £8.99 for an adults design.

The second item is something every single person absolutely loves. Soft toys are one of those things that every single child has had & loved at one point in their life – in fact, many adults still have their dearest soft toys accompanying them in their bedrooms. Some people even go as far as to collect them; however these are usually called plushies. Our soft toys will be very much themed around ‘Britain’. There will be a mixture of animals, 6-8 of them, wearing Union Flag t-shirts and will be presented as both a perfect, must-have toy for a young child to love & cherish, but also as a collectible item for the die-hard toy collectors amongst the population – due to the limited availability of these items. Hopefully people will love them as they capture both cuteness but also patriotism. They will all be wearing little crowns and tiara’s to capture the royalty theme surrounding the celebrations. These soft toys will cost £14.99.

Finally, our third item of immediate merchandise is photographs. The photographs will come in two sets. First of all, there will be photographs of the Queen and her journeys and experiences from the past 60 years. They will have her signature on them and will be sold as a novelty, limited edition product. On top of these, there will also be the opportunity to experience photo booths. These photo booths have already proved widely attractive to tourists in London and many other cities, which almost always have queues in similar sorts of studios. These booths will allow the consumer to try on royal gowns or clothing from the 60 year time period and then take photos in a variety of green screen opportunities. It’s guaranteed to be a fun and unmissable experience for all those who visit the events! The photographs of the Queen will range from £4.99 to £24.99 varying on size and the photo booth experiences at the event will cost £19.99, for two high quality & very life-like photos. Additionally a key ring of the photo will be supplied too.

These items will be available at our organised events and will also be available on our online website. 40% of all profits from the merchandise sold will be going to the Princes Trust charity!

For our promotional campaign, we chose three celebrities that are renowned for being the Best of British, to incorporate our choices in to our theme.

The first celebrity we have chosen to invite to support our promotional campaign is the lovely Elton John. He himself is a friend to the royal family and is really somebody that many people immediately recognise. He is of course British himself and he has done so much work throughout his career for charity or for a good cause and although he could be somebody who is quite expensive; we definitely feel that as he’s in such good favour with the royal family; he would be great to get behind our campaign.

The second celebrity we have gone for is Helen Mirren. Once again, Helen is a British celebrity, an MBE, most famous for her role as the Queen in the legendary iconic movie, ‘The Queen’. For somebody who portrayed her majesty, Helen is a spectacular choice as she brings in a wider audience is definitely one of the biggest international British names – with people worldwide aware of who she is. As part of our campaign, we thought it would be a good idea to have her return to her role as the Queen, by having an impersonation by her to go with our campaign.

Finally, we have opted for Dan Snow as the third of our celebrity sponsors. Dan may not be in the same league as the other two; however Dan has been in the business for a very long time. Born in London, Dan is now an established broadcaster and historian, having presented an array of history & archaeological programmes and documentaries. A household name, Dan has been incredibly kind with recent donations to charity, as well as supporting charities in particular to do with the military and aiding injured war heroes in their return to daily life. Dan would be a solid and reliable choice.

We have designed a television advert, in order to promote the awareness of the Queen’s Diamond Jubilee and our large event at Buckingham Palace. The TV advert will have voiceovers and appearances from our three celebrities; Elton John, Helen Mirren and Dan Snow throughout the 30 second advert. The advert will include multiple different people discussing the Queen’s Diamond Jubilee and their thoughts on her 60 year reign. These people will all be from the UK but will be different ages and genders, will have different backgrounds, be from different parts of the UK, will be different religions, cultures, ethnic groups. This advert will show that all different types of people from the UK have respect and that they honour our Queen. One of our 30 second adverts’ can be seen below.


The advert opens with Sir Elton John sitting in a room at the start of the advert.
Elton: Sixty years ago, British history was changed forever.
Cuts to Helen Mirren.
Helen: Queen Elizabeth came to our throne.
Cuts to Dan Snow.
Dan: To celebrate this occasion, come to Buckingham Palace Gardens on the 3rd June for the momentous occasion. We will celebrate with….
The advert then shows various people with different backgrounds from all across the UK speaking to the camera, for example, children, teenagers, adults, grandparents – English people, Welsh, Scottish and Northern Irish. The people face the camera and mention all the names of the celebrities that will appear at the event including, Sir Tom Jones, Sir Paul McCartney, Adele, The Spice Girls, Sir Elton John, Vanessa Mae and many more. These people will all talk infront of famous landmarks across the UK from the area they are from, for example, at Blackpool Tower, Big Ben Clock, Belfast City Hall and Wembley Stadium are all included.

The advert then shows all the people mention their favourite moments of British history under Queen Elizabeth’s reign. For example, one member talks about the Queen’s Speeches at Christmas, another will then talk about MBEs.

The advert then closes with a white screen and details of our website www.thequeensdiamondjubilee.com and the voiceover of Elton John says “for more details see www.thequeensdiamondjubilee.com and make sure you come to the big event at Buckingham Palace Gardens at 5:30pm on June 3rd or watch on BBC1.

We feel that our event would definitely be a great way to promote the Diamond Jubilee. Our strategy and theme represent a wide field which although is quite broad and perhaps predictable, it still manages to do exactly what we would like. For the Jubilee, we want the entire concentration of the nation to be on the success of Britain in the past 60 years under the reign of Queen Elizabeth II. ‘Best of British’ is something that has managed to captivate our audience for years and we hope to keep that up. Our celebrity sponsors, our activities, our adverts and most importantly our entire celebration is about celebrating the best of British!

We have divided the country up in to regions and have organised our celebration to be something of a tour of the nation. Starting in Belfast, travelling over to Scotland and then coming down through England to Wales before reaching London on the final day for the big event. We aimed to appeal to people of all ages, backgrounds and interests. To achieve this, we’ll have large events in the days building up to the final event, in locations in some of the biggest cities in the UK; Belfast, Edinburgh, Newcastle, Manchester, Birmingham and Cardiff – with a final day of events in the capital city of London. These prior events will not be as massive as the final day of celebration; however they will be a way of building up. To achieve this, we also set an initial theme of dividing the celebrations up in to the decades – so for the week leading up to the final event of the Diamond Jubilee. Additionally, our celebrations will have a theme concentrating on a decade under the Queen’s reign at each event; however there will of course be celebrations from throughout her time as reigning monarch. Starting with the 50s on the Monday, 60s on the Tuesday, and 70s on the Wednesday and so on up until the big final event on Sunday 3rd June.


We believe that our theme is strong and we have a good concept of “Best of Britian” as we feel it’s important for the Queen’s Diamond Jubilee that she appears in all areas of the UK to visit her loyal subjects. All of our events have British themes and we feel this is a strong theme as we are celebrating British culture under the Queen Elizabeth's reign. We also feel our idea is strong as it allows the Queen to meet all her British subjects no matter their age or location. We are also delighted to be working alongside Elton John, Helen Mirren and Dan Snow who will help us promote the event and raise awareness of the Queen’s Diamond Jubilee and feel this is necessary to mark the special occasion.


Something we feel very strongly about is of the Queen as head of state for the entire nation, as opposed to just London – so by having the Queen visit different areas of the nation, we feel that we have created a fantastic way to involve people from every corner of the country, as opposed to one specific region. The events themselves have a broad reach, appealing to numerous different demographics – the Queen will encounter people of every age group and social class throughout her tour.

We also feel it’s vitally important to emphasize the theme of ‘community’, hence many of our events being regional – encouraging friends, neighbours and families to spend time together, enjoying the occasion and exemplifying everything the Queen stands for. The events we have selected tie in to our uniquely British theme, as they celebrate each region of the country, with the mixture of public and private events designed to bring maximum exposure to the events, as well as to involve the largest number of people possible. Also, the decision to have the Queen travelling around the country may incur higher costs when it comes to travel, accommodation and security, however, we feel that our events are perfect for the Queens Jubilee, and really do fulfil the task brief.




We now welcome, any questions that anyone now has.

I notice that one of your team members is missing for this presentation. Can you clarify where about Carlys work layed? Its just so I can get a sense of the team unity

My other question is. As a concept you created where do you think this event will make the most money or the benefits to your idea? Are you just focusing on making it an event to remember?

Hi. We feel our concept is profitable as we have tried to lower our costs whilst maximising profits but still offering a high quality product. We feel it's important to make the night a night to remember as it's the Queen's Diamond Jubilee. However, also from our point of view as a marketing firm we want to be able to make a profit too and feel by producing our products for free and us selling them for competitive pricing will help make us a profit as will the sale of tickets to all the events we have mentioned.


Out of the 7 posts - the first was me and Gav, 2nd = me, 3rd = Gav, 4th & 5th = David, 6th = Me and the 7th post was all three of us.

Also, what makes your teams idea better than the other teams?

Why should I pick you over them?

Hi

As my team were fully aware (as well as the follower & perhaps LAS if they passed it on), I had plans for the Bank Holiday Monday - plans which meant I wouldn't be around today. I have completed a fair share of work in this task - written-wise, on the merchandise & celebrity sponsors, as well as sections of the evaluation, & discussion throughout. I just wasn't around this afternoon so I had to send in all the work I did yesterday instead. We worked well as a team together (in response to your question regarding our team unity.)

-I wrote this but I didn't realise Katie had posted; i'll post it now anyway!-

Initially our idea was the same as Viveza's as in having Night 1 = 50's, 2nd = 60's and so on.

However, we decided to adapt our idea to not only include having the theme of all the 60 years under the Queen being included and celebrated but also we felt it was essential that since the Queen is spending her 60th year on the throne for the UK, it was vital that the Queen visited all areas of the UK as that's the area she is in charge of. For example, the Queen will visit the whole of the UK so therefore everyone will be able to be involved in the celebrations regardless of which part of the UK they live in whether it's Northern Ireland, England, Wales or Scotland. We feel that with the Queen appearing in every area of the UK gives us a competitive advantage as everyone of all ages from across the UK are able to get involved. For example, we have museums and galleries like the Titanic Exibition as well as private dinners and tea parties for the elderly market and then on the other side of the card we also have things for children and families like firework's displays and church services across the whole of the UK nation so we feel we cater for each market.

Ok, thanks for answering all my questions

OK. Thank you for the questions.

Hi guys, interesting concept. A few questions:

I've noticed that the theme is 'Best Of British', do you not think that this is quite a standard wide theme as it is often used for various organisations from televisual programmes to supermarket campaigns?

My second question is with regards to some of the celebrities, The Spice Girls and Girls Aloud who aren't currently together, is there a reason behind these particular selections?

Good evening, Kevin, and thank you for the questions! Let me first apologize for the delay - however I hope that this answer is worth the wait!

One of the things we thought long and hard about as a group was our theme. 'Best of British' is definitely something thats quite common however it's a celebration for the British royal family and to accomplish this we really want to concentrate on celebrating life in Britain & the things that we have achieved as a nation over the past 60 years. One of our biggest aims is to get as many people as possible, people of all ages and backgrounds, to participate in the festivities and get involved in celebrating the Best of British! Although it is widely used from other corporations and promotional strategies, the 'Best of British' is a concept that links undeniably well with what we are hoping to achieve with our Diamond Jubilee celebrations.

Furthermore, to answer your second question, Girls Aloud and Spice Girls are some of the biggest exports from Britain. Both have been widely rumoured in the past few months to be reuniting for the occasion and although this might not amount to anything, the inclusion of them is a great opportunity for both groups to get back in the limelight as well as celebrating a good cause. Both bands have huge fanbases and due to a high budget, to get them on the team of performers would be a massive accomplishment in reaching our end goal of attracting people of all ages, genders, race and most importantly background.

Also I'd like to jut add, the reason we chose The Spice Girls was in our research across the internet we discovered the Queen listens to the Spice Girls and we feel it's necessary the acts will also have to be the Queen's taste too as the event is celebrating her reign and we felt it was important to identify which British music Queen Elizabeth likes.

Oh wow, thanks for your detailed answers, I wasn't aware that the Queen was a Spice Girls fan, could never have imagined her singing along to Wannabe

No problem. Thank you for all the questions.

We were all really surprised as well with the Spice Girls thing.

Bump for the latest task!

Hello and welcome to our concept, Euroflections! For the task we chose the topic of the Eurovision Song Contest. That one time of the year where all of Europe rejoices as we send fun (or serious) songs to the host city to perform.

With the performers having flown out to Baku on Friday night & Saturday morning, we feel as if it was the best possible time for us to create a blog on the Eurovision. Find below all of the details of our project.

The first thing we did was create a blog. Here is the link to the blog:
http://euroflections.blogspot.co.uk

In our blog, so far, we have posted the 42 song overviews & reviews, one profiling each country participating in this years events. On top of this, we've created three sample blog posts referencing Eurovision and these are the types of blog posts we intend on continuing in the future of our online social media campaign.

On top of this, we also created a Livejournal account in order to expand our readers as not everybody uses a blogspot - instead some people preferring to use Livejournal; a fellow blogging website. The link to this is below:
http://euroflections.livejournal.com

We also created a Tumblr blog where we could reblog and blog all things Eurovision related. The link is below:
http://euroflections.tumblr.com