This thread will be used for Team Viveza to post their work

Hello and welcome everyone. I'm Katie and I'm the Project Manager of Team Viveza and we have created a brand new fun reality show. It's called "The Establishment"

Team Viveza inludes.

Pothuthic
Satanel
21stCenturyBoy
xKatieLx (Project Manger)
Hutchy_Muse
Narutofan100
Dondfan998

Please feel free if you have any questions to ask and I hope you enjoy the pitch.


‘The Establishment’. Now, what does that make you think of? For me, it makes me think of a large, distant and specific house – and that is exactly what our show revolves around. Reality TV has been around for many years, but with the sharp decline in viewing figures for many current Realty TV programmes. We believe that it’s time for a new era, a new show, an original show and therefore we have created ‘The Establishment’.

What will it entail? Well, the show consists of a bunch of strangers enter an unspecified location where a mansion, or manor, lies there peacefully. They all have only one aim, to escape the house before the others do. But to do this, they must work together, they must co-operate. The prize will be awaiting the individual that makes it there first, but of course, they must make it through the first three floors. However, it’s not as easy as it all sounds. They will have to face challenges, they will have to make it to certain areas of the house a long time before the other contestants, or else they will be eliminated long before they get a chance to claim the prize that awaits them on the ground floor.

I can see you dying for more information. Well, I don’t want to ruin all the fun, below will tell you all you need to know, including possible celebrity editions, examples of episodes, and the challenges that will be included.

This is a version of what our logo could possibly look like for 'The Establishment.'

The Logo.

If the link for some reason doesn't work, allow me to give you a brief explanation of what it entails. It consists of a mansion (with four floors I may add!) standing lonely in an unspecified location, with no other residences to be seen - it solely the house in the picture. The font is quite spooky and the house itself is at an intimidating stature.These two things together give out a quite 'alarming' atmosphere, quite frightening, and we want our Reality TV show to have just that.

Now then, as you already know, our new Reality TV show is called ‘The Establishment’ and the next few paragraphs are going to explain the entirety of the concept.

Primarily, this new show is based around teams and co-operation in order to make it further into the competition. Briefly, it will include four teams, with four members in each team – which makes a total of sixteen participants, and these four teams (of strangers) will be put into a manor of an unspecified location and put to the test. Who will escape the dreaded house? In the end, there can be only one winner.

In this manor, there will be a total of four floors. These four floors will consist of various challenges that the teams will have to pass in order to escape that particular floor and make it onto the next one. Each team will begin, simultaneously, on the fourth floor of the mansion. This means that once they have completed a floor, they will be descending downstairs until they reach the ground floor. However, it’s not quite as easy as it sounds. The most important part of it of course, is that the team that escapes the floor in last place will face elimination... or will they?

There are four main rooms to each floor, which could also be seen as checkpoints if you will. The teams must pass these rooms in order to make it to the staircase which will take them to the descending floor. However, the team that passes these particular rooms, or checkpoints, will go up against the public vote. Who do the public feel dragged the team down? That means this entire process will be a live and the voting lines would only be open for five to ten minutes, the majority being over the advertisement-breaks. So, this means that on the third floor, an entire team could be wiped out, or there could still be three of each team remaining, though the former is far more likely.

However, to explain this that bit clearer, let me give you an example of how the first episode would pan out...

00 – 15 minutes: Introductions of the teams and participants, including their thoughts & feelings about entering the manor, & them actually entering the manor ready to get started. Picture the participants going up the elevator to the fourth floor, and then it cutting off to the break...
15 – 18 minutes: Break.
18 – 30 minutes: The fourth floor competition commences. The teams are desperately trying to complete the challenges and get over the obstacles (both which will be explained soon) before the other team. Three of the teams make it past the first room, but there’s one still left. The action cuts off, & a public vote is announced, asking the viewers to eliminate one of the team that is currently in fourth place.
30 – 33 minutes: Break.
33 – 45 minutes: The public vote is frozen and one member of the team currently in fourth place is eliminated. The teams then continue, making it past the second checkpoint & the process completes. Lines re-open and the team currently in fourth place at this point will suffer a member-loss. (As mentioned previously, this could be off the same team as earlier, or a different team. The order of who got to the third room last could be completely different.)
45 – 48 minutes: Break.
48 – 60 minutes: The second person has just been eliminated. The teams notice a room full of beds (of a manor-like condition of course) and are questioning why they’re there. “Tonight, you’ll be sleeping here.” The screen cuts off and it goes to credits.

So, as you can see from that brief explanation of the first episode, the programme will last averagely an hour, in some cases, perhaps up to an half and a half or even two hours depending on the circumstances, but no less than an hour. Also, to stretch it out over a duration to not make it too short, there will averagely be two checkpoints shown per night. As mentioned earlier, this will be a daily reality TV programme mainly for the contestants – it would be quite cruel to keep them in a manor for 8 or so weeks!

In addition to The Establishment, we also intend on launching a sister show that goes by the name 'The Establishment Uncut'. The uncut version is a proposed new show which will air directly after ITV1' The Establishment show. This is because we believe that our uncut show fits perfectly with ITV2's current programming.

We aim for the show to be presented by two currently well known TV personalities. Predominantly, we want the show to include additional scenes from The Establishment, get all the backstage gossip and behind the scenes footage at the filming of the show.

The show will feature interviews with the eliminated contestants after their elimination and find out all about their experience on The Establishment. The show will also feature a Questions & Answer's segment with members of the audience asking the contestants questions about their time on the Establishment - as well as there being phone in questions which will be asked to, and answered by, our contestants.

We believe that The Establishment Uncut will draw strong ratings to the channel and will be profitable through the use of an A, B or C question being asked to members of the public at the rate of £1 per entrant and the winner gaining a holiday. This revenue go towards ITV and help to spend low costs on the production of uncut.

We truly believe that ITV2 are the perfect company to broadcast our program and believe that our show fits in with your current programming. We hope you enjoy watching the show!

In addition to our normal series, we also want to debut "The Celebrity Establishment".

Everybody loves a bit of showbiz. The round-up on celebrity news is great, but what if you throw 16 of them into an abandoned manor for approximately 12 days? Surely they're going to be hitting headlines then. Let's meet four of our proposed teams for the first series!

THE REALITY TEAM
Reality TV is something that's taking over our screens, and now, some of the best stars will be appearing on a whole new show! Let's meet them.

Gemma Collins
Age: 31
Best Known For: Being the ditzy blonde on hit ITV2 show, 'The Only Way Is Essex'
What Will They Bring To The Show?: Gemma is fun and bubbly on her show and is also not afraid to speak her mind, so we think she'll be an intriguing contestant to watch!

Jean Martyn
Age: 59
Best Known For: Being the funny pianist in 'Britain's Got Talent' in 2011
What Will They Bring To The Show?: We think Jean is a pocketful of sunshine and she may be scared of what's coming to her but will always bring a light situation!

Patrick Monahan
Age: 35
Best Known For: Winning ITV1 comedy series, 'Show Me The Funny'
What Will They Bring To The Show?: Patrick is best known for making a dark situation fun so what better to bring him into a dark and scary mansion!

Johnny Robinson
Age: 45
Best Known For: Being a flamboyant ball of fun on 'The X Factor' last year
What Will They Bring To The Show?: We feel Johnny will be screaming and squealing at the tortorous tasks we have to offer, watch out Johnny!

THE MUSIC TEAM
You hear music EVERYWHERE, wherever you go, and we have four current and legendary musicians on this team!

Rochelle Wiseman
Age: 23
Best Known For: Being one fifth of hit girl group, The Saturdays
What Will They Bring To The Show?: Rochelle has been in the entertainment industry for a long while so she knows what she's talking about! And a young, athletic character, she could do well in the challenges!

Liz McClarnon
Age: 30
Best Known For: Being one third of noughties pop group, Atomic Kitten
What Will They Bring To The Show?: Well, she's worked with Kerry Katona! Battling that means she can battle the challenges she'll face in the mansion!

Nathan Morris
Age: 40
Best Known For: Being in legendary R&B/Motown group Boyz II Men
What Will They Bring To The Show?: There's always a wild American in the pack, and fun and quirky Morris is taking up that challenge!

Shane Lynch
Age: 35
Best Known For: Being one fifth of Irish supergroup Boyzone
What Will They Bring To The Show?: Boyzone are known for being one of the most exuberant groups of all time, with Shane being one of the most exubarent members. He's starred in panto, raced in motor cars and performed in the circus, so this is his new challenge!

THE SPORTS TEAM
The Sports Team we have has some of the most competitive names in the business, so roll them all together and will they cancel each other out? We'll see.

Neil 'Razor' Ruddock
Age: 43
Best Known For: Playing for Liverpool and England professionally
What Will They Bring To The Show?: Famous for being a loudmouth, Neil is sure to speak his mind!

Darren Campbell
Age: 38
Best Known For: Winning gold in Athens 2004 for relay
What Will They Bring To The Show?: Darren has a wild competitive spirit that comes out in tough situations like this!

Fatima Whitbread
Age: 51
Best Known For: Being a world champion javelin thrower in 1987.
What Will They Bring To The Show?: She brought out her fighting spirit in the jungle last year, so now she's going to try her best in the mansion.

Karen Barber
Age: 50
Best Known For: Being a head coach on ITV1's 'Dancing on Ice'
What Will They Bring To The Show?: Karen stood up to the Queen of Mean himself, Mr. Jason Gardiner, so she's going to face a whole new challenge here!

THE SOAPS TEAM
Soaps are taking over the country, and some of the biggest stars are on our screens again right here!

Rachel Shenton
Age: 24
Best Known For: Playing Mitzeee on Channel 4 soap 'Hollyoaks'
What Will They Bring To The Show?: Rachel is a fun and fiesty person on Hollyoaks so can she bring this out on the mansion? We think so!

Michelle Keegan
Age: 24
Best Known For: Playing Tina McIntyre in 'Coronation Street'
What Will They Bring To The Show?: She's best known for her gorgeous looks and her charming personality, so will Michelle face this in an old, abandoned mansion?

Ryan Thomas
Age: 27
Best Known For: Playing Jason Grimshaw in 'Coronation Street'
What Will They Bring To The Show?: Ryan has a cracking body and he's sure to get ladies' appeal when he steps inside the mansion!

Danny Miller
Age: 20
Best Known For: Playing Aaron Livesy in 'Emmerdale'
What Will They Bring To The Show?: Danny, the baby of the cast, is incredibly excited but hopes to bring out his sporting experience!

& those are the four teams that may just be taking part in the first series of our celebrity edition of 'The Establishment'!

As you are aware, we have lots of tasks included in the game for the teams to pass and therefore to descend further into the mansion. Here are a selection of possible tasks we have considered for the first series.

Underwater Task - There will be four doors each for a team with seven padlocks on it. The teams must race to unlock the padlocks but it won't be that easy. Half of the room will be completely submerged in water and there will be hundreds of keys on the floor from which the teams must race to find the correct ones (which match the padlocks.) The team that is last to unlock their door will have to suffer one of their members being eliminated.

Labrynth Task - Each contestant in each team will have a life size version of a labrynth equal to the size of a room. They must move the ball to the end place whilst avoiding the holes, and if it does go into one of the holes, they are forced to start over. The team that has all of its members complete the labrynth first, second and third advances to the next floor unharmed - team member wise of course.

Library Room - There are four gigantic libraries for each team. The teams must arrange the books in a specific order for the hidden door to be revealed. Codes and hints will be given around the room. An example of this is: 'In order of publication'.

Electric Wire Loop Task - Each contestant in the two teams will each have a large version of the wire loop game. The team in which all the contestants have successfully navigated the wire loop faster than the other will advance to the next floor and the other team will be eliminated. If the loop touches the wire not only does the person have to restart but also gives everyone in their team a moderate electric shock.

Giant Cake Room - Each team will have a giant cake and in order for them to escape they must retrieve the correct key from the cake by eating through it. However, there will be several decoy keys. The last team to find their key and escape will face elimination.

Ice Block Room - Each team will have a block of ice with a key trapped inside. Each team must attempt to retrieve their key and the last team to retrieve their key and escape faces the elimination process once more. In each room there will be tools, a light source and mirrors - we'll let the teams themselves figure out how to use these.

Jigsaw Room - Each team must race to complete a life size jigsaw, which will be long and strenuous - it will take some real determination. The last team to complete the jigsaw, of course, faces elimination.

Bicycle Room - Each member of each team will have a bicycle. When they are pedalled, the door will gradually rise at a slow pace. The last team to open their door with the use of the bicycles has to suffer the consequences of one of their members being eliminated.

These are, of course, only possible examples. For the rest, you will have to wait and see!

So, that's about it!

In conclusion, we believe our new show has the great potential to be ITV's next big reality programme. We have plans for, not only "The Establishment", but also intentions to launch The Establishment Uncut which is an ITV2 spin off (which was explained earlier!), additional red button scenes, interviews on our website and we also intend on trying to launch The Establishment in the USA if all goes well in the UK, which we are positive it will. We believe that ITV are the best place for us to launch our show and we hope we've shown that The Establishment has huge potential and will fit in with the current programming portfolio.

Thank you so much for your time.

Isn't this just a celebrity version of the CBBC show Trapped? Apologies if I'm not meant to post in here

As a team, we have never heard of the show ‘Trapped’ but we can see your questioning of that after doing a little research. Trapped appears to revolve around the following:
[list][*]A group of 6 children have to perform different games.[*]All the kids are given earpieces through which an evil voiceover tells one of the group that they are the saboteur and must destroy the group’s chances of winning.[*]If the team win their game or the real saboteur is detected, he or she will be ‘trapped’ on that level while the rest of the team progress to the next level.[*]If the saboteur is cunning enough to get his or her team-mates to believe someone else is the mole, they will get away with their deviousness and move on to the next game while the group’s chosen saboteur will be falsely imprisoned instead.[/list]So, from that in comparison to our third post, we can see the immediate differences. Our show is a family show and consists of adults and actual physical challenges. We feel that just because it’s in a house, it’s not just a celebrity version either. As you can see, the celebrity version is an addition, please read the original post. However, our show is a team game, which involves co-operation to progress. Also, ours is a Reality TV show which includes the public vote. Of course there will be similarities, as with everything, but it’s certainly not just a different version of an already current show.

Thanks for your question.

Okay, thank you for your response. I can see the differences between the two shows, just the whole house thing reminded me of it

Hey, great pitch! Though I do have a few questions.

Why did you think it was necessary to include a public vote? Don't you think that over-complicates things a bit since then it would have to be broadcast live? Wouldn't it be better to have the losing team have "bottom 4/3/2" challenge to determine who gets eliminated? You could then also pre-record the whole thing in a day or so, and people wouldn't have to spend the night in this tower which doesn't seem to have any bathroom or kitchen.

Your challenges are also a bit inconsistent. Some would take a considerably long time, others wouldn't really take that long at all and some are a bit weird - particularly the cake one.

Thank you for the feedback.

We felt the necesity to include a public vote as we feel it's important that the public get a say in the decision made on who leaves the show because we feel it's important as it's entertainment show so the public should keep in the contestants that have entertained them and conquered their fears in the Establishment.

We feel that the tasks such as, the cake one also add entertainment value to the show. The contestants have to try and escape so they'll need to use multiple skills and we believe this tasks test the contestants both physically and mentally and the cake one tests contestants physically aswell as provide entertainment to the family show.

As for the bathroom / kitchen point. We would consider giving the contestants the necessity's that they need and we wouldn't create the show if we felt it caused contestants to suffer so the contestants will still have every thing they need in the house but it's just not luxurious.

In addition, the tasks set seem to be inconsistent as they can take place at different stages of the competition. For example, the final task between the final two teams will need to be of a harder and more difficult process than that of the first task which is what we attempted to create. Also, the more weird tasks as you mentioned the Cake Task, are the more entertaining tasks to watch and add a little humour to the whole process.

Thanks for the answer!

I just don't think a public vote is really necessary as plenty of RTV shows manage without one (Jersey Shore, The Apprentice, The Bachelor/ette etc) and I just felt that, given the format of your show, a public vote felt a bit out of place and as if it was only really there for the sake of having it.

I came in here to ask this

Here are my questions though:

1. Although Zak's given a good reply to soapdoctor's question, I wonder what it is about this show that would make adults invest in it for the long term? A few of the challenges appear slapstick, and the logo looks a bit like something you'd see on a Diary of a Wimpy Kid book?

2. I wonder how much longevity this show has with a static cast. Why did you decide to go this direction?

3. There's something quite Crystal Maze/Takeshi's Castle about all this. What do you think makes it stand out against those shows?

I personally agree with this. What if the show is very popular and the lines are busy, meaning you cannot get through in the short time of approximately 3 minutes? It would make the programme feel a bit stop-starty.

1. We believe that the possibilities for the show are endless and it definitly can work in the long term. We have normal versions of the show but also have planned celebrity versions and an ultimate version with all the winners facing each other and the list of challenges that could be given are endless and can appeal to all ages. I also feel the logo gets the point across of the show. It tells the market what are show is called and shows the house we'll use and gets across the haunted point.

2. Quite similiar to Answer 1. We believe there is definitly longevity with the show. We can have soaps special, sports specials, ultimate versions as well as regular series and hope that the show will be able to move into new countries and an American series, Chinese series, Japenese, French etc verisons of the show can begin.

3. We believe that the show has a different format. There's the team element involved in the game and then the team's finally facing themselves at the end in order to win the show. Furthermore, the public will have their say in the show and can vote for the courageous or most entertaining contestant and can keep in their favourites and therefore they can have their say which we believe is extremely important in any reality TV show.




We do believe the public's opinion is a necessity to the show so it is essential. We do believe that phone lines could open for longer or open straight through until the next show. The voting lines will 100% be open for more than 3 minutes throughout each show as it's a very important part of the show.

The public vote will allow the audience to have a decision on who goes and gives them the power that they love. Also, it will build connections between the audience and contestants as they favouritise the ones they want to stay. If there was no public vote there would be no connection but a dull atmosphere.

Thank you. In the pitch earlier, it looked as if the voting would only be during the break which was estimated at 3 minutes.

Hey, my question is, can you give an example of a prize? Because it seems a bit unrealistic that people would apply to be on this show when they don't know what the prize is?

The prize would be a cash prize of £50,000 or something around that mark. And we are sorry we didn't make this clear.

Thank you, one more question, I can't see this in the pitch but apologies if it has been mentioned, what sort of a timeslot and when in the year do you imagine this being aired as obviously ITV1 has The X Factor, Britain's Got Talent and the Jesus Christ Superstar show

The Establishment could premiere in the summer with a time slot of 7pm to 8pm/8.30pm. This would allow a broader audience as ITV has nothing of this calibre and concept on its screens so there is potentially no competition.

Zak says (22:07)
Okay, Kevin. We're ready whenever you are.
Kevin says (22:08)
Good Evening Team Viveza
Zak says (22:09)
Hello there. First of all, we would just like to thank you for taking the time to see us this evening and we’re quite certain it will be all worth your while.*
Kevin says (22:09)
no problem
Zak says (22:09)
I’m sure you’re sitting there thinking that this will be another elongated, drawn-out pitch that will be a waste of time, am I right? Well, I’m sure we can change your mind.*
We have developed a new, healthy, affordable toy for children, but what makes this toy special? Why is it better than the other toys currently out there already? Why should you bother spending your well-earned cash on it? Well, I’m going to let Louise tell you why.
Louise says (22:10)
“Aliens VS Warriors” is a “collectibles” based game that binds the element of healthy competition with the classic fun of collecting figures and their accessories. What we have come up with is two set of figures, one is a group of Warriors and the other, Aliens. A little twist to this is that we have divided them into different classes.
On the Warriors side we have a Knight, a Viking, a Magician and a Ninja. On the Aliens side, we have taken the, perhaps, more unconventional route and named them after their home planets, so we have a Neptunian, a Martian, a Venusian and a Mercurian. In addition to this, we decided to make the toys appealing to both genders, so we have a male and female of each class.
Along with the figures, we will also be supplying a few accessories, namely, a method of transportation for each figure and a weapon.
Louise says (22:11)
The main aim of our product is to inspire children to pick their preferred side (the Aliens or indeed, the Warriors) and “battle” each other or make up their own stories with the figures and accessories. We feel it inspires use of their creativity and imagination. It also encourages children to play together which is a good incentive for parents to want to purchase the products.
We feel you, as a buyer, could gain a lot from investing in our product. In this day and age, “collectables” are all the rage amongst the youth and with our extra element of using a “versus” mechanism to encourage competition, as well as the unisex factor, we feel these would be an instant hit with children from the ages of 5 to 11.
Zak says (22:11)
*Next on the agenda are the costs of our new children’s toy. Like usual, as the quantity of the sale increases, our discount system kicks in.*
This basically means that the more toys you choose to order, the cheaper the price - below is a standardised version of our current prices:

*0100: £13.00. Savings : 13.3% = £0200.
*0250: £11.50. Savings : 23.3% = £0875.
*0500: £09.50. Savings : 36.6% = £2750.
*1000: £08.00. Savings : 46.6% = £7000.


*The first number indicates the quantity of products and the second number of course being the cost per each product. The percentages are the profit you will make after selling them off for the retail price (of averagely £15).*
Zak says (22:12)
The percentages have been turned into an actual figure to define the profit of how it would be without the price decrease, aka discount.
Louise says (22:12)
In conclusion of our pitch, we'd like to say that we really believe Aliens VS Warriors has great potential to be the next big thing amongst our target age range and we hope our reasoning has come across in this pitch.
We would like to thank you very much for your time and we hope you enjoyed listening and that you consider our product to be as interesting and innovative as we do, and most importantly, worth your investment. We now invite any questions you may have. Thank you very much.
Kevin says (22:12)
Thank you Team Viveza
Kevin says (22:13)
Okay, firstly, what is the reccomended retail price of the figures and how many are supplied in each purchase pack?
Zak says (22:15)
Firstly, the recommended retail price is £15 and in each purchase pack, you receive one figure (as well as one transport vehicle for that figure) - this makes our product lie in the "collectibles" based game as mentioned earlier.
Louise says (22:15)
In addition, we also include a weapon for each figure.
Kevin says (22:16)
Okay, in terms of the transport vehicles, could you give me an example of what constitutes as a transport vehicle?
Louise says (22:17)
Depending on the figure you choose to buy, you get a suitable transport vehicle for that personality. For example, with the Knight, we supply a horse and with the Aliens, we supply a variety of different spaceships.
Kevin says (22:18)
interesting,
Now in terms of the premise, it seems to have links to the Decepticons vs Autobots theme of the Transformers range
Kevin says (22:19)
what other products do you see as a rival to your toy?
and naturally, how will your item stand out from the others being sold
Zak says (22:22)
In terms of rivalry to our product, we feel that all other 'collectible' based toys are possible rivals. These may include toys such as Bakugan, Beyblades & the variety of trading card games.
Louise says (22:23)
Our product stands out due to being infinitely more based around the "unisex" aspect of collectibles. There are plenty of collectible toys out there that aim themselves more at the young male target market. Our toy binds both male and female and also, doesnt include "stereotypically" female characters.
Kevin says (22:24)
Whilst I appreciate the female characters, this particular type of toy is aimed towards boys
so whilst I see your point, it feels like it would naturally be more aimed towards the young boy market anyway
Kevin says (22:25)
Now, focusing on the specifics of the figures, what material and size would your figures be on average?
Louise says (22:26)
Our figures would be 6 inches tall and 3 inches wide.
Louise says (22:27)
The material is plastic.
Zak says (22:30)
We understand that this typical market is mainly aimed towards males, however we feel that it was important we didn't come off sexist in any manner & wanted to give the female characters a chance.
Since the figures are bought one by one (and the buyer knows which figure they are getting), they can choose who they prefer so this may mean that the female characters might get edged out at some point, or maybe they will be a large success - we figured it was important in the beginning.
Kevin says (22:31)
Now, the combat aspect of the toy would suggest that it's aimed towards a similar market to action figures such as Power Rangers, do you think the fact that it promotes combat between two colonies might put some parents off buying it for their children?
Louise says (22:34)
We did consider this, but we came to the conclusion that the main benefit of the toy overweighs the "combat"aspect of the toy" as it encourages children to play together and encourages "healthy competition" without any real violence.
Kevin says (22:35)
okay, thank you
Kevin says (22:36)
In terms of the benefits of the toys, do you see it having any benefits in terms of co-ordination, thinking or imagination
Zak says (22:37)
We feel that imagination is our largest aspect of this product. This is because the 'combat' element allows the children to think up their own backstory to 'Aliens VS Warriors' if you will.
Kevin says (22:39)
In terms of its' other rivals in the toy market, parents are obviously going to want to opt for a toy which they see being educational for their child or being something where they could join in play with their kids, how would your product offer this?
Louise says (22:41)
While I understand the view of "parents opting for educational", it isn't generally true. There are many toys on the market that have zero educational aspect and are extremely popular purely for the collectable aspect and fact that children purely enjoy playing with them. There are other toys around to offer the educational value, ours isn't about that. We think the fact it encourages the children
to play together and use their imagination would be enough for the parents to be happy to buy our product.
Kevin says (22:42)
Okay, now I know that this isn't part of the pitch but a large aspect of the appeal of toys for many are the way they come across on the shop shelves, how would you ensure that your toy stands out packaging, visual and colour wise were I to stock it alongside other rival toys?
Zak says (22:45)
Unfortunately, Louise has to leave. Anyway, as a team we feel that one of the best features of our product is the visual aspect. The figures themselves are very bright and colourful which would immediately draw attention. Allow me to give you an example of the colours with one of our 'conceptual' art drawings...
http://img832.imageshack.us/img832/5...dea4035997.png
This would be the male Martian character.
(By conceptual, they are ostensibly not the correct statures, but they give you a good idea of the visual element.)
Kevin says (22:46)
of course yes
for example, would you have a particular colour scheme for the packaging?
Zak says (22:49)
Absolutely. Predominantly, we would split the packaging into two separate sections (in terms of colour schemes).
These two sections being the Aliens against the Warriors of course.
We feel that the colour scheme for the Aliens would be a lot more fanatical opposed to the Warriors. By fanatical, I mean an array of bright, perhaps unrealistic, colours.
Kevin says (22:49)
Okay, and the warriors?
Zak says (22:50)
Oh, sorry. Whilst still appealing, we thought a more realistic approach to the Warriors would be more logical. For example, the blues and the greens as opposed to the reds and the oranges
Kevin says (22:50)
okay
Now, a concern for me is your pricing.
Kevin says (22:51)
Whilst I appreciate that each product contains more than just a figure, glancing at your rival Bakugan for example, the product retails on average between £8 and £14 and many of them have two figures per pack, how does your product justify the price?
Zak says (22:54)
The toys are approximately 6” by 3”, so the individual products are actually quite large. However not only that (and as you mentioned), but a few of the accessories comes with the figure – for example, the method of transport, the personalized weapon & the interchangeable clothing.
As opposed to Bakugan, which with a quick research, one of the figures of their product is worth £35 and by looking at the product details, our toy consists of a lot more. The 35 pound toy being a good seller as well, we feel parents will be more than willing to pay the £15.
Kevin says (22:55)
okay
Now, let's talk business specifically. Would you be open to an exclusivity deal and if so, on what terms?
Zak says (22:59)
I don't want to turn down the deal as of yet, I would be more than willing to get back to you. But for right now and in our best interests, we figure an exclusivity deal is not the best option for our production company - especially since we have been offered exclusivity in almost every other interview.
Kevin says (23:00)
So in one other interview then?
Zak says (23:00)
Certainly in one, I have no knowledge about the third interview happening also at this moment.
Kevin says (23:01)
okay
well that's all fine then
Thanks Zak
Zak says (23:01)
Excellent, thank you very much.