22:00:37 Narutofan: Hello. We are here today to represent Team Viveza and to pitch to you, our new, innovative and unique Toy products called 'Aliens Vs Warriors'.
22:01:47 Amy: Welcome Team Viveza, feel free to start (although shouldn't your assistant and other team member be added to this?)
22:02:49 Narutofan: My assistant has decided he will not partake in this pitch so therefore I will present it myself, if that's ok with you.
22:03:32 Amy: I meant like tyjet/aliyah when i said assistant do they need to look at this chat?
22:06:19 Narutofan: Aliyah is not present at the moment and I am not a hundred percent sure if she should be here, as other pitches didn't include her
22:07:26 Narutofan: And we could send the chat history to her, if they require it
22:07:50 Amy: ok, just thought I should mention it as the other team had tyjet added to the conversation so he could see what was going on - wasn't sure whether it was a done thing or not. Alright that's fine then, please go ahead
22:09:17 Narutofan: 'Aliens Vs Warriors' are a collectible toy set which will uniquely give children the power to choose which side they would prefer to be on, Aliens or Warriors and also will enforce some friendly competition.
22:09:56 Narutofan: The Toy Set which will go on retail at £15 will include a 6' by 3' action figure, a mode of transport suitable to the figure chosen for example a spaceship for an alien and several accessories such as weapons.
22:10:42 Narutofan: This concept will give children the important freedom of who they would like to side with, which can not be seen with any other toy set at the moment. This is also widely common with the habits of teenagers, an example being 'Team Edward' and 'Team Jacob' , and we believe at Team Viveza that this is a wonderful opportunity to involve children in.
22:12:17 Narutofan: Here are some concept design ideas for the Warrior collectables :
22:12:52 Narutofan: NINJA Male: http://img851.imageshack.us/img851/1...8028189485.png Female: http://img836.imageshack.us/img836/2...37a8119661.png KNIGHT Male: http://img40.imageshack.us/img40/330...d571110058.png Female: http://img846.imageshack.us/img846/6...a3f8635672.png
22:15:12 Amy: Ok I have looked at those, please continue
22:17:01 Narutofan: And here are some concept designs for the Aliens category :
22:17:05 Narutofan: MARTIAN Male: http://img832.imageshack.us/img832/5...997.pngFemale: http://img100.imageshack.us/img100/9...5.pngNEPTUNIAN Male: http://img820.imageshack.us/img820/7...820.pngFemale: http://img19.imageshack.us/img19/310...79a3883606.png
22:18:09 Narutofan: The second links there show the Male and Female version of the Neptunians.
22:18:33 Amy: Alright, I'm only able to view the Male Neptunian but please continue
22:19:31 Narutofan: So sorry, but for the full list of links I can happily send them to your PM as I seem to have technical difficulties here
22:20:04 Narutofan: The design of the toy product allows it to be marketable as there are different classes within the Aliens and Warriors category, therefore giving variety and more choice to the children which we believe is important. Also, we have included a male and female version of each design as we feel this can be a toy played by both genders so can appeal to the mass market.
22:20:41 Narutofan: What you are looking at is a toy that will become a worldwide phenomena. So are you Team Alien or Team Warrior?
22:21:35 Narutofan: We are however willing to offer you a discount for the more units you purchase. If you purchase 100 units we are willing to lower the price of which we are selling them to you to £13 giving you a saving of 13.3%. If you purchase 250 units we are willing to lower the price to £11.50 giving you a saving of 23.3%.
22:22:12 Narutofan: If you purchase 500 units we are willing to lower the price to £9.50 giving you a saving of 36.6%. And finally, if you purchase 1000 units, we are willing to lower the price to £8 giving you a massive saving of 46.6%.
22:23:04 Narutofan: 'Aliens Vs Warriors' will be revolutionary and will guarantee you make large profits as selling 100 units will give you a profit margin of £900, selling 250 units will give you a profit margin of £2250, selling 500 units will give you a profit margin of £4500 and selling 1000 units will give you a profit margin of £9000, taking into account the cost of producing one unit is estimated at £6.
22:23:46 Narutofan: As you can see, investing in 'Aliens Vs Warriors' will guarantee to earn you a lot of money as shown by the figures
22:24:21 Narutofan: To conclude, 'Aliens Vs Warriors' has the potential to become the next big thing. With it being a collectables game, and the idea of several expansion packs we believe this can make a lot of money and we hope our reasoning has come across in this pitch.
22:24:39 Narutofan: We would like to thank you for your time for listening to us and we would hope that it was worth your investment. We now invite any questions you may have.
22:29:50 Amy: Thank you (sorry I was going back through your pitch to make some notes).
22:30:17 Amy: Firstly, what sort of demographic would you be going for with this product?
22:32:23 Narutofan: We would be aiming for children between the ages of 5-11 as we believe children of these ages can get easily involved with this type of product, and also with the choice and freedom we believe it can attract the mass market.
22:35:03 Amy: Would these toys be safe for younger children (ie no choking hazards or anything like that)
22:37:38 Narutofan: These toys would be checked thoroughly if there were any and to find any hazards, but the action figure itself is quite large and we believe that there is no possible harmful danger associated with the product.
22:40:42 Amy: Ok, moving on, I am part of a small retailer, and so it beggars belief that you would try to sell me this product at market price when your cost price is only £6! Also, do you have any idea about units - you should be aiming to sell to me at least 1000-5000 units, was that a team plan?
22:44:30 Narutofan: We have provided discounts to you for the more units you purchase, which therefore results in you gaining more profit which we believe is a large bonus with investing in this product. Also, we are hoping you place a large order, but the price of the product will remain at a fixed price of £8 which is quite cheap for all units purchased after 1000 units.
22:51:42 Amy: I'd disagree on that point, but I'll move on. Do you think there really is a uniqueness about this product, as it reminds me of transformers where having researched it, you can buy both sides in toy versions.
22:55:50 Narutofan: With 'Aliens Vs Dinosaurs', children will have a choice on who they would like to side with, and this enforces competition as different children will choose different sides. However with Transformers, it is most likely the children will side with the Autobots as they are the 'good' side, instead of the Decepticons.
22:56:29 Amy: erm, isn't it "Aliens v Warriors" and not "Aliens v Dinosaurs"?
22:56:33 Narutofan: 'Aliens Vs Warriors' - my mistake
22:57:27 Amy: What sort of marketing campaign would you want with this product?
22:59:14 Narutofan: We would want adverts on the television to show children what these products are all about, we would also have adverts on web pages and printed adverts, all to get the awareness out there.
23:00:38 Amy: Ok, just a few more questions now. Firstly, aren't these toys far more likely to be bought by young boys as opposed to both sexes, or is that the market you want to try and reach?
23:03:02 Narutofan: We didn't want to restrict the market to one gender so we could appeal to a mass market which we would hopefully reach. Also, we do not believe in gender specific toys and girls can be interested in these types of toys, which we wanted to show with our toy products.
23:04:32 Amy: Thanks, could you give me a percentage as to the possible margins that my retailer could get with this product?
23:09:06 Narutofan: We sincerely apologise as we do not have percentages for the profit margins but we do have figures: 100 Units Successfully sold - £900 Profit 250 Units Successfully sold - £2250 Profit 500 Units Successfully sold - £4500 Profit 1000 Units Successfully sold - £9000 Profit
23:11:17 Amy: Ok thank you anyway. Would you consider an exclusivity arrangment and if so, on what terms would that arrangment be?
23:13:46 Narutofan: We are pitching to two other retailers at the moment but the arrangement would depend on the number of orders placed and some agreement from the team members.
23:14:54 Amy: Ok, I've asked this to the other team as well, so: Is there a ballpark figure that you would wish us to order before you would consider exclusivity?
23:19:24 Narutofan: It would almost certainly have to be over 10,000. However, and whilst we don't want to deny the deal immediately, we feel an exclusivity deal is not in the best of interests for our production company.
23:20:45 Amy: ok thank you, last question: tell me, in 5 sentences or less, why my retailer should invest in your product
23:27:02 Narutofan: Your retailer should invest in our product as it will generate a large profit margin, it is something new and inventive and it is marketable for a mass market so appeal will be high for this product.
23:28:34 Amy: Ok, thank you very much Naruto (and Team Viveza), a good pitch hope all goes well with the other pitches, I've got a few things to think about before I let Ana know if I'm going to order at all, but you did a good job and I'll be lurking in the boardroom tomorrow to see how you do. Best of luck!
23:30:52 Narutofan: Thanks , and if you want to look at the designs, I couldn't send them here but can over pm on DS
23:31:53 Amy: That's ok, I couldn't see the other team's either so they just described them for me, plus I can see where you were going with the ones that I could look at
23:32:52 Narutofan: Would I be able to ask what part you disagreed on? Or am I not able to?
23:34:07 Amy: I'll let you know - your margins seemed a bit high and the fact that you were quoting me prices for low amounts of units confused me a little
23:36:05 Narutofan: The percentages were the percentage you were saving by using that discount instead of selling them to you for the original price
23:36:53 Amy: I understand that, it was the fact that they were quite small amounts of units that confused me.
23:37:38 Narutofan: Oh, I understand. Thanks for everything and we'll see you tomorrow at the boardroom
23:37:55 Amy: No problem, see you tomorrow
23:38:04 Narutofan: Bye
23:38:10 Amy: bye

Justin says: (11:30:28 AM)
Hello. Firstly, we would like to personally thank you for taking the time for us to come and talk to you this evening.
Justin says: (11:30:42 AM)
We, Team Viveza, have developed a new exciting product: a new toy brand called "Aliens VS Warriors". This creation is a line of collectibles coming in two main "groups" - the Warriors and the Aliens.
Justin says: (11:30:58 AM)
To increase variety in the line, each of the main groups are broken up into four "classes" of character. For example, the Warriors group consist of a Knight, a Viking, a Magician and a Ninja, and the Aliens have a Neptunian, a Martian, a Venusian and a Mercurian.
Justin says: (11:31:09 AM)
Even further, each class has both a male and a female option, totaling the starting line to 16 different collectible characters in total. Each character has their own weapon, outfit, and mode of transportation (e.g. the Aliens have specialized spaceships, the ninjas have a dragon to ride on, vikings have a boat, etc.).
Justin says: (11:31:21 AM)
Thus, each pack will come with one character, one outfit, one weapon, and one vehicle. In addition, we are going to market weapon, outfit, and vehicle packs as "expansions" for the classes, in order to increase the variety of products we sell, as well as the demand to collect the product.
Justin says: (11:31:28 AM)
We believe that these toys target the mass market and can definitely fit into your stores as they are affordable and appeal to all ages and genders of children. There is also an aspect of friendly competition thrown into the mix.
Justin says: (11:31:37 AM)
Obviously, as the title implies, the Warriors and the Aliens are "at war" (so to speak) with one another. Much like in Twilight with Team Jacob and Team Edward, The Hunger Games with Team Peeta and Team Gale, or even more simple debates like Pirates vs Ninjas, kids will take sides on either Team Warrior or Team Alien.
Justin says: (11:31:46 AM)
Then, using the power of their imaginations, they can create their own fantasy battles, stories, and adventures for their characters and their friend's characters to play in. The world is their oyster, and now, with Aliens VS Warriors, kids have the most amount of customization and freedom possible to run their own fantasy empires.
Justin says: (11:32:03 AM)

So you can see what our characters would potentially look like, we have designed some concept art for what each would look like. They all are fantasy like, fun, and empowering, and we hope you enjoy their wondrous appearances!


Justin says: (11:32:09 AM)

Warriors:


NINJA

Male: http://img851.imageshack.us/img851/1...8028189485.png

Female: http://img836.imageshack.us/img836/2...37a8119661.png


KNIGHT

Male: http://img40.imageshack.us/img40/330...d571110058.png

Female: http://img846.imageshack.us/img846/6...a3f8635672.png


MAGICIAN

Male: http://img703.imageshack.us/img703/2...8892433524.png

Female: http://img210.imageshack.us/img210/5...51c9911740.png


VIKING

Male: http://img856.imageshack.us/img856/8...0bb3730155.png

Female: http://img688.imageshack.us/img688/8...17e4066735.png


Aliens:



MARTIAN

Male: http://img832.imageshack.us/img832/5...dea4035997.png

Female: http://img100.imageshack.us/img100/9...3076040585.png


NEPTUNIAN

Male: http://img820.imageshack.us/img820/7...7ff5562820.png

Female: http://img19.imageshack.us/img19/310...79a3883606.png


VENUSIAN

Male: http://img543.imageshack.us/img543/9...b207313953.png

Female: http://img535.imageshack.us/img535/6...8765133938.png


JUPITERIAN

Male: http://img85.imageshack.us/img85/507...3874044947.png

Female: http://img7.imageshack.us/img7/3962/...ae88049191.png


Justin says: (11:35:45 AM)

We think that these toys are exciting and affordable. Best of all, we will offer you cheaper prices for the larger quantity that you order. Our current standardized prices are:


0100: £13.00. Savings : 13.3% = £0200.
0250: £11.50. Savings : 23.3% = £0875.
0500: £09.50. Savings : 36.6% = £2750.
1000: £08.00. Savings : 46.6% = £7000.


Justin says: (11:35:55 AM)

The first number indicates the quantity of units and the second number is the cost per each unit. So, for example, if you order 100 units in bulk, you only pay 13 pounds per unit as opposed to 15.
Justin says: (11:36:00 AM)

The percentages show the profit that you'll make after selling the items off for our current estimated retail price (£15). These percentages have then been turned into an actual price in order to give us a final figure.


Justin says: (11:36:05 AM)
Ultimately, we believe that Aliens VS Warriors has great potential to become a worldwide craze, and we hope that you value our product in the same way we do. We hope to go into partnership with you as we believe AVW fits in with your current product portfolio and into your line of toys that you currently sell.
Justin says: (11:36:10 AM)
We would think that this toy is a global platform for both of our firms to succeed, so we would love to have your assistance and partnership in this endeavor! We'd like to thank you for listening and we now encourage you to ask us any questions that you have.
Justin says: (11:37:53 AM)
This is the end of our pitch, thank you for your time! I would love to answer your quetsions.
Alex says: (11:40:10 AM)
thank you justin
Alex says: (11:40:15 AM)
i do have some questions
Alex says: (11:40:23 AM)
firstly, what material will the figures be made from?
Justin says: (11:40:48 AM)
The figurines will be made of plastic
Justin says: (11:41:00 AM)
With cloth outfits.
Justin says: (11:41:12 AM)
Also, the weapons will be plastic, and the vehicles will be plastic.
Alex says: (11:41:32 AM)
and how much will it cost to manufacture each figure
Alex says: (11:41:38 AM)
and vehicle
Justin says: (11:41:56 AM)
Well, for each figure, we determined material costs will come out to about 6 pounds.
Justin says: (11:42:03 AM)
Each vehicle will be about 3 pounds.
Alex says: (11:42:53 AM)
but the vehicles are essentially larger than the figures
Justin says: (11:43:07 AM)
That 6 pounds figure includes cloth materials as well as the weapons, sir.
Alex says: (11:43:15 AM)
i see
Justin says: (11:43:24 AM)
The plastic for the figure only costs about 2-3 pounds, from our research.
Justin says: (11:43:35 AM)
So, 3-4 pounds for each vehicle.
Alex says: (11:43:41 AM)
right
Alex says: (11:44:00 AM)
and you mentioned the product appealing to children of all ages
Alex says: (11:44:07 AM)
do you really see a 3 year old playing with these
Alex says: (11:44:12 AM)
what about choking hazards
Justin says: (11:44:21 AM)
Well, the official target age is 6-12.
Justin says: (11:44:34 AM)
Obviously, there is a choking hazard.
Justin says: (11:44:42 AM)
So, there will be product warnings
Justin says: (11:44:49 AM)
Ultimately, the product will not be for children 3 or under.
Justin says: (11:45:22 AM)
We ruled them as members of the "toddlers" age group in our meetings, rather than "children," as such, the toy is marketable to children.
Alex says: (11:45:34 AM)
6 - 12 is still quite a massive range; what makes this product stand out to the children at the upper end of your scale, who are now used to playing with more sophisticated products?
Justin says: (11:45:42 AM)
Which, in our definition, is for 6 year olds and over.
Justin says: (11:46:22 AM)
Yes, sir, we understand that. We feel that the variety of the product is something that is very appealing. Also, the weapons add a very nice touch to the product for being fantasy like but also "cool," so they can appeal to a broader range.
Justin says: (11:46:53 AM)
Where as a younger audience will go for the cartoony look of the figurines, the products have an intricate way of playing with them to appeal to a more sophisticated crowd.
Alex says: (11:47:07 AM)
ok so walk me through a "battle"
Alex says: (11:47:14 AM)
will you provide a medium for this
Alex says: (11:47:20 AM)
or will it be up to the child to create their own
Justin says: (11:48:08 AM)
This is something that we have discussed as a team, and, while we are planning potential companion sets, we feel that the freedom and range available in the childhood imagination is something we should capitalize on. As such, at this point in time, the "starter" sets will not have an assisted medium.
Justin says: (11:48:27 AM)
However, especially if demand arises, an assisted medium is very feasible to make.
Justin says: (11:49:20 AM)
One idea we were discussing at the very beginning of product planning would be to potentially release an online component, so the figurines can have online companions. Battles can happen on a global scale through this medium. But, in addition, there are strategy and turn based board games that exist
Justin says: (11:49:32 AM)
And we can adapt these into an assisted battle scheme
Justin says: (11:49:37 AM)
especially for an older audience.
Justin says: (11:50:41 AM)
We are not, however, including these in our initial 15 pound range.
Justin says: (11:53:16 AM)
Do you have any more questions, sir?
Alex says: (11:56:08 AM)
this actually leads me on to my next issue; you created designs on tek tek which are appealing, but why wouldn't a buyer just use the computer images in an online capacity
why do you think it's important to have a physical realisation when the digital age is dominating the market
Justin says: (11:57:13 AM)
I am not sure I follow your question, could you maybe rephrase it?
Alex says: (11:58:14 AM)
well, these types of battles take place in computer games often
Justin says: (11:58:23 AM)
Ah, I understand.
Alex says: (11:58:23 AM)
why would a child create an imaginary battle
Justin says: (11:58:27 AM)
Why is it important to have a toy?
Alex says: (11:58:29 AM)
when they can just go on the computer
Justin says: (11:59:28 AM)
Well, we feel there, quite frankly, isn't any form of physical battle simulator (for a lack of better terms) in existence. Parents who will be buying the toys will think it's a great way to create a different barrier between the child and the increasing abundance of tech-only options.
Justin says: (12:00:24 PM)
In the end, the designs are still very appealing to kids who want to have this option of tactile play, but, also, with the potential introduction of a computer component, there can be that market as well.
Alex says: (12:00:33 PM)
don't you think then it's important to explain the background of aliens vs warriors to the buyer; they need context which would require quite a lot of textual information?
Justin says: (12:00:50 PM)
Yes. For our official product launch, we are working on writing a back story.
Justin says: (12:01:01 PM)
I have one in the drafting stages right now.
Justin says: (12:01:19 PM)
Ultimately, it won't be too complex of a story.
Justin says: (12:01:37 PM)
Kids are able to follow complex story lines very easily, such as the story line for Transformers
Alex says: (12:02:04 PM)
but that would require extra cost on both your and my end
Justin says: (12:02:29 PM)
Well, I think that the story can be explained on packaging, which wouldn't require any additional cost.
Justin says: (12:02:34 PM)
There are advertising costs as well, though.
Justin says: (12:03:49 PM)
Ultimately, however, advertising costs wouldn't cost you any more, unless you made a firm-specific advert to advertise them.
Alex says: (12:04:05 PM)
if you feel the story can be explained on the packaging, what sets this product apart from similar products such as Moshi Monsters
Justin says: (12:04:56 PM)
Well, we feel that Moshi Monsters is more of an adoption simulation
Justin says: (12:05:11 PM)
Rather than a customizable character battle system.
Justin says: (12:05:54 PM)
There is also the tactile aspect
Alex says: (12:06:08 PM)
i see
Justin says: (12:06:22 PM)
Also
Justin says: (12:06:32 PM)
According to the public response to Moshi Monsters
Justin says: (12:06:45 PM)
It is deemed by many as "Facebook for kids"
Justin says: (12:06:57 PM)
Where as our toy doesn't have some explicit social networking function.
Alex says: (12:07:22 PM)
how tactile are the figures?
Justin says: (12:07:34 PM)
There will be movable limbs
Justin says: (12:07:47 PM)
The weapons and clothing are removable/interchangable
Alex says: (12:07:50 PM)
and how big will they be
Justin says: (12:08:04 PM)
about 5-6 inches tall
Justin says: (12:08:11 PM)
and about 2-3 inches in diameter
Justin says: (12:08:24 PM)
The Tek Tek concept art is merely that
Justin says: (12:08:26 PM)
concept art
Justin says: (12:08:34 PM)
it isn't to show the full proportions of the figurines
Justin says: (12:08:45 PM)
Or, for that matter, their mobility capabilities.
Alex says: (12:08:47 PM)
i see
Justin says: (12:08:58 PM)
This was just the easiest method to put a design to our figures given the time constraints.
Alex says: (12:10:21 PM)
you mentioned some examples of other franchises that use duality as one of their themes eg twilight; but two of the examples you used, including twilight, involve love triangles and are aimed at a very different audience. Why do you think these are good comparisons to your product
Justin says: (12:10:55 PM)
They were the most immediate comparisons we could think of.
Justin says: (12:11:05 PM)
We also included the Pirates v. Ninja's example
Justin says: (12:11:11 PM)
as a more relevant approach.
Justin says: (12:11:23 PM)
It was mainly to paint in your head the goal we had of creating informal "teams"
Alex says: (12:11:37 PM)
right
Justin says: (12:11:40 PM)
If that makes sense.
Alex says: (12:11:54 PM)
would you consider an exclusivity agreement for this product
Justin says: (12:12:16 PM)
As in, this product can only be sold through your firm?
Alex says: (12:12:23 PM)
yes
Justin says: (12:12:34 PM)
I would have to consult with our team, but I am willing to consider anything, sir.
Alex says: (12:15:15 PM)
lastly, what do you think is the single most important aspect of your product
Alex says: (12:15:19 PM)
in one sentence
Justin says: (12:16:08 PM)
In my opinion, I feel that the sheer range of imaginative possibilities our product holds can appeal to a broad spectrun of people, making it a revolutionary and inventive toy
Justin says: (12:16:15 PM)
spectrum of people**
Alex says: (12:16:26 PM)
ok thank you justin
Alex says: (12:16:29 PM)
i'll be in touch
Justin says: (12:16:51 PM)
Thank you very much for your time, sir. If you have any inquiries and I am not available on messenger, please email me at (email address redacted)
Justin says: (12:16:58 PM)
I would love to be able to answer your questions at any point in time.

Bumping for the task

The artist we have chosen to organise our ‘World Tour’ for is Demi Lovato and we feel that there are two main reasons why Demi would make the perfect candidate for this.

• Firstly, despite having quite a dominant fan base in both Europe and Australia, Demi has never gone on a World Tour. She has many fans that would jump at the chance to see her live, mainly being children and teenagers. She is known not solely for her music however, as she is also a popular Disney sensation after appearing in the film ‘Camp Rock’ and children’s TV show ‘Sonny With A Chance’. Therefore, we feel she is a well-known name amongst children and teens everywhere and has had many successful tours in America, armed with some great support acts. We believe that with these successful tours in America, she could conquer other places too.

• Secondly, It has been widely publicized that Demi Lovato checked into rehab and has been struggling with bulimia, self-injury and drug use lately. She was out of music for a while and has recently made a comeback onto the music scene with her third album ‘Unbroken’ and gained a lot of support through her struggles. We feel that because of this, it is the perfect time for her world tour in order to show that she is back and stronger than ever. The tour would be centered around this idea of her "comeback" and it would really solidify her return to music.

The name of the tour itself will be the name of her new (third) album Unbroken.

Tour dates:

London – O2 (2nd March 2013)
Dublin – O2 (3rd March 2013)
Madrid – Palacio De Deportes (5th March 2013)
Milan – Mediolanum Forum (7th March 2013)
Brussells – Forest National (9th March 2013)
Auckland – Vector Arena (14th March 2013)
Brisbane – Brisbane Entertainment Centre (16th March 2013)
Tokyo – Osaka-jo Hall (20th March 2013)
LA – Nokia Theatre (25th March 2013)
New Orleans – House of Blues (27th March 2013)
Nashville – Sommet Centre (30th March 2013)
Rio De Janeiro – HSBC Arena (3rd April 2013)
Santiago – Movistar Arena (5th April 2013)
San Juan – Coliseo de Puerto Rico Jose Miguel Agrelot (10th April 2013)
Monterrey – Arena Monterrey (13th April 2013)

The theme chosen for our World Tour has been named ‘Back & Better Than Ever’. This phrase has been used to a great degree and has become very iconic over time. It is a memorable phrase for a start, as it has the alliteration of the 'B’ sound. However, it tends to represent someone or something changing the path of their lives after going considerably downhill – hence why they’re now ‘back’. In terms of Demi, she’ll be now ‘back’ into her music career, ‘back’ into the spotlight, after her recent struggles and hardships that she has unfortunately experienced in her life.

So, our theme signifies the empowerment of battling against these hardships and as a result becoming stronger, both mentally and physically, as well as regaining her confidence, which she has perhaps previously lost in her journey. Therefore, this tour will be a large stepping-stone for Demi as it represents her first post tour after her hardships she has faced mentally, and will convey the essential message of empowering through life's problems, as it will result in a better place.

We believe this will establish Demi Lovato as a worldwide success.

Set List:

Unbroken http://www.youtube.com/watch?v=hFl_y_50Fxc
Here We Go Again http://www.youtube.com/watch?v=OMHHUsQRmvo
You're My Only Shorty http://www.youtube.com/watch?v=MfioR0rLhdM
La La Land http://www.youtube.com/watch?v=nmjO1p9Oxrk
Give Your Heart A Break http://www.youtube.com/watch?v=14PBYVZYTzg
Catch Me http://www.youtube.com/watch?v=Wmgg7zIDcwU
Who's That Boy (Duet with Dev) http://www.youtube.com/watch?v=nC21Ptoho1I
Hold Up http://www.youtube.com/watch?v=Bzk6iycsgCs
This Is Me http://www.youtube.com/watch?v=rIvVdMfBLkU
Every Time You Lie http://www.youtube.com/watch?v=vWFWRLE1X3Q
Moves Like Jagger (Maroon 5 cover) http://www.youtube.com/watch?v=oGLv0Uy7q1s
All Night Long http://www.youtube.com/watch?v=CE0fUe9d7oc
Lightweight http://www.youtube.com/watch?v=Tvgei1DnV7U
Fan song
Remember December http://www.youtube.com/watch?v=hmp5_cayCIs&ob=av2e
My Love Is Like A Star http://www.youtube.com/watch?v=0Fh8LU_GL94
Natural Woman (Aretha Franklin cover) http://www.youtube.com/watch?v=i3O2hmKYbyQ
For The Love Of A Daughter http://www.youtube.com/watch?v=2pXUDOMzm-8
Skyscraper http://www.youtube.com/watch?v=r_8ydghbGSg&ob=av2e
Encore:
Get Back: http://www.youtube.com/watch?v=lJXJ5rzcHVQ&ob=av2e
Don’t Forget: http://www.youtube.com/watch?v=oYDDiqhhzbQ&ob=av2e

Alternatively, if you have a Spotify account, you can view the playlist here: http://open.spotify.com/user/jag0201...h88F1dDFVdBghq

We felt it would be appropriate to have "Unbroken" as the first song of the tour, considering the theme, as it creates the right atmosphere. Skyscraper was Demi's first single when she made her comeback and it's a very powerful and emotional song, hence the reason we have it last. It'll be highly anticipated and worth waiting for.

Additionally, you will notice something called "Fan song" half-way through. We wanted to add something fun and interactive to the tour, so we stole an idea from Kelly Clarkson's current world tour where fans submit ideas for a song for her to sing during the show via Facebook, Twitter, or her website. The process makes the show more interactive and personalized so that each person gets a slightly new experience. Kelly has a lot of fun doing it, so we are sure Demi would as well.

The song we chose for our staging is the opener, “Unbroken”.

The arena is darkened and there is silence. There is an agglomeration of fog on the stage. All lights point upward to a cylindrical alcove hanging in the air directly above the centre of the stage. Once the music begins, the cylinder gradually rotates revealing Demi Lovato standing inside, showing her singing to the start of the song with the line "Locked up tight, thought I would never feel again". As the music progresses, the cylinder drops down to the stage where Demi steps out for the chorus which begans at thirty-five seconds into the song with "So, so, I'm gonna' love you like I've never been broken" and dances heavily with a large number of dancers behind her who also appear as the cylinder drops.

As the song heads into the slower tempo at approximately two minutes and twenty-two seconds into the track with the softer pronunciation of "I'm going to love you like I've never been broken", the brightness of the lights lower and everything is dark except for the one spotlight focused solely on Demi. However when it ends at two minutes and thirty-eight seconds in with the same line repeated, the lights return to as they were and they dance with pyrotechnics such as ‘bursts of fire’.

The song comes to an end with the line “Go, Go, GO” and on the final “GO”, there is a large pyrotechnical ‘bang’ with an immediate shadow to follow. The song is now over and the stage has returned to the darkness in which it began with Demi standing centre stage in a set position, ready for the next performance.

Here is a sample poster for the European Leg of the world tour: Our poster: http://i44.tinypic.com/zmgly8.jpg

Here is a list for all our supporting artists at each dates and reasons why we have chosen each artist.

London: Pixie Lott, Jason Derulo & McFly
Dublin: Pixie Lott, Jason Derulo & McFly
Madrid: Pixie Lott, Jason Derulo & McFly
Milan: Pixie Lott, Jason Derulo & McFly
Brussells: Pixie Lott, Jason Derulo & McFly

Auckland: Big Time Rush, Amy Meredith & McFly
Brisbane: Big Time Rush, Amy Meredith & McFly
Tokyo: Big Time Rush, Big Bang & McFly

LA: Big Time Rush, Carly Rae Jepsen & McFly
New Orleand: Big Time Rush, Carly Rae Jepsen & McFly
Nashville: Big Time Rush, Carly Rae Jepsen & McFly
Rio De Janiero: Big Time Rush, Carly Rae Jepsen & McFly
Santiago: Big Time Rush, Carly Rae Jepsen & McFly
San Juan: Big Time Rush, Carly Rae Jepsen & McFly
Monterry: Big Time Rush, Carly Rae Jepsen & McFly

Please note in addition to these performances at some venues Dev will appear singing her and Demi Lovato's single "Who's That Boy”.

The reasons why these singers where chosen to perform at Demi’s concert are as follows:


McFly - We have decided McFly will perform every night at Demi's World Tour, as we personally believe that their music fits in with Demi's current music perfectly. Also, as a rock-pop band we believe McFly will prove rather popular with Demi's fans and the band are currently known to the European, Japanese and Australian audience (and are currently breaking into the American market). We feel that Demi's world tour would be a great opportunity for McFly to become well-known further to the world for their incredible musical talents and believe them being on board in Demi's comeback tour will prove successful.

Pixie Lott - Pixie Lott is a well-known artist whose music has been released all across Europe (especially in the United Kingdom), with tracks such as ‘Broken Arrow’ and ‘Cry Me Out’. We feel Pixie attending all the European dates in Demi's tour will prove popular to the European audience and believe her singing will appeal to the Demi Lovato fans and will therefore help boost ticket sales.

Jason Derulo - Similar to Pixie Lott, Jason Derulo will also be doing all the European tour dates in Demi's World Tour. We believe this American star will appeal to the European audience as many of his songs have charted well in Europe and believe that Jason Derulo's style will fit well with Demi's audience. We also have ambitions for Jason to perform his song "Together" with Demi on the tour, which they released together on Demi's album most recent album, "Unbroken".

Carly Rae Jepsen - Carly is a Canadian recording artist who will perform on all the North and South American dates as well as in Australia, New Zealand and Tokyo. We feel Carly is a suitable performer for Demi's tour due to her similar style, which we believe will prove popular with fans. Carly will also prove successful as she's been Number #1 in the singles chart before last year in places such as North America, Australia and New Zealand so will fit the bill perfectly for performing there.

Big Time Rush - We feel the boy band "Big Time Rush" will suit Demi's North and South American tour due to their huge success ratings across their home, America, as proved through them being an award winning band with tracks such as "Til' I Forget About You" and “Big Night”. We feel Big Time Rush will be successful amongst Demi's fans due to their pop and pop-rock songs, which are very similar to the material Demi has released.

Big Bang - South Korean boy band "Big Bang" will also perform at Demi's concert in Tokyo. We are delighted to be working with Big Bang as they've produced a number #1 album in Japan and late in the same year, Big Bang received the "Best Male Group" and "Song of the Year" awards for Lies at the 2007 Mnet Asian Music Awards. We feel their musical skills will be a great hit in Japan amongst Demi's fans as they have released a large range of material and feel the audience will definitely want to see this band alongside Demi.

Amy Meredith - We have also selected Australian Pop-rock band Amy Meredith to perform at Demi's tour in Auckland and Brisbane due to their huge success in both areas (especially with their hit ‘Pornstar’ that quickly went to #1 in the charts) and believe Demi's fans will appreciate their music as they sing a similar genre of songs as Demi.

Dev - American singer and award winner Dev will also appear at some live events to sing, "Who's That Boy". Dev has had a lot of recent success with memorable songs such as “Bass Down Low”. “Who’s That Boy” is her fantastic single released with Demi Lovato and will therefore be appearing on stage with Demi on some nights.

To begin the evaluation, we looked back on choosing Demi as our act. While it wasn’t unanimous, we felt it was the best choice for a World Tour, considering her recent troubles and the fact that she is very marketable and also, a likely candidate for a World Tour at this stage in her career. Once she was chosen, the tour dates came swiftly afterwards. While her album hasn’t been a massive success in the UK, it’s clear she would sell out one Dublin date and one London date due to how well known she is and how popular amongst children mainly due to her TV shows and her recent single “Skyscraper.” Other dates chosen are places she has done well in such as Milan and Auckland. There was a Japanese version of her album released which means it made sense to put a date there. We didn’t go overly adventurous or unrealistic with our dates as most of the US ones she has already done before. We felt people would be interested in this tour.

For the poster, we wanted to accomplish something simple yet powerful, just like the themes of the album and the tour. "Unbroken" is such a poignant word that we wanted to show something bold - the brown and white color scheme is a beautiful representation of this. The text is kept to a minimum to leave that lasting impression in the minds of everyone who does it that Demi is back and better than ever. Demi is Unbroken, just like the name of her album and tour, and this poster shows the strength and passion of her art.

The set list is one which celebrates the successes Demi has had in the past while featuring and presenting the strongest tracks from her newest album. The tour has a very celebratory feel to it, and most of the songs are powerful, uplifting, and deliver a strong message. In addition, it shows a lot of Demi's musicality and a vast amount of range in her style. There are dance hits, emotional ballads, Sara Barielles-like piano soul songs, and even a fan segment to promote an interactive aspect of the show. The show celebrates Demi's return to the top, and the set list we have arranged is the perfect way to demonstrate this.

The theme will contribute a lot to the tour as it provides the main motif that Demi is 'Back & Better Than Ever', and provides the main idea of empowering through problems when life gets difficult something Demi has had to put into action through her journey. What this theme demonstrates is not to quit or give up when you encounter an obstacle which is why Demi is a role model and an inspiration to many teenagers around the world, which is why we believe this theme is appropriate for this tour.

The staging for the song ‘Unbroken’ (which is the first song she will be singing on her tour nights) is set out in a certain pattern. First of all, “the arena is darkened & there is silence” is important as the first verse is how she felt during the relationship: “locked up tight, like I would never feel again.” The raised ‘cylinder’ is to show her separation to others at this point. However when it lowers, she is with the dancers & having a good time which shows her fighting back. The song then hits the bridge and the softness of this moment shows the importance of her words and therefore it is solely her in the spotlight. The pyrotechnical ‘bang’ is metaphorical for her ‘letting GO’, she’s ‘exploding with love’ if you must.

The reason why we chose these support artists for Demi Lovato’s World Tour is because we feel that all the artists listed would have the same musical appeal as Demi. For example, McFly are a pop-rock band, Pixie Lott has a similar style, Jason Derulo has sung with Demi as has Dev. We feel these artists would appeal to Demi’s audience and feel it would increase the quality of Demi’s tours and to her fans tastes in music. We also believe that each of the support artists are either well known in the area they are performing in or would like to help them to break into a new market in a new country and feel that Demi’s support artists establishing themselves in new areas through Demi’s tour will definitely increase publicity about Demi and her own career. We are also delighted with all the artists that will be supporting Demi on each of the dates throughout her world tour.

In conclusion, we feel our evaluation of the task has shown that we researched it well and came up with a realistic and appropriate business plan for this tour as a result.

And this concludes our pitch. We now invite any questions you may have. Thank you.

This was a really good pitch. I just have a question regarding your supporting acts notably Jason, Pixie and McFly; don't you think they are too big to be a supporting act, I'm not 100% sure how realistic this is, I'd probably make Demi a supporting act to them rather then the other way round, especially McFly. So what do you have to say about this?

Hi Amroussi, thank you for the question and the compliment!

First of all, the reason we have Jason Derulo as a support act is due to the fact he collaborates with Demi on her album. While you may believe that Jason is a "bigger" act than Demi, we feel that as Demi is extremely well known amongst children and teenagers, he, nor Pixie, would pass up the chance to perform around Europe with her. They all have similiar audiences and it would be an ample opportunity to gain more fans and exposure.

We realise McFly may be seen to be "too big" for Demi but this offers them exposure in the USA, along with Japan and Australia as they've been chosen for the whole tour. Demi has sold out a lot of these venues before so we feel McFly are a realistic choice, due to this, as well as the fact of the very similiar fanbases.

My question is similar - won't it take rather a large chunk out of a large budget to take the likes of Jason Derulo, McFly and Pixie Lott travelling around as the support act to a marmite kids singer? Isn't the idea that the support acts have a smaller fanbase than the main acts?

My question was exactly the same as the above two

Hi Harry and Shellman, thanks for the questions!

It seems as though the support acts are causing some confusion. In most of the places we are taking Demi to, she has had some sort of success already. We feel McFly would really benefit from touring with her, as previously stated. Perhaps people are underestimating her fanbase and the fact that there are a lot of children and teenagers that would know Demi from her numerous Disney shows/films as well as her music. She has a dedicated fanbase that call themselves "Lovatics". We also feel that she would share a lot of the same fanbase with Selena Gomez, who went on a successful world tour.

I would also like to follow up Louise's response with a reminder that Demi is, actually, more popular globally than both Jason and Pixie, neither of which have had tremendous hits across the charts in the past 2 or so years. Jason's more recent solo album was globally considered a flop, especially in the United States were sales and singles vastly underperformed, so it would give a great amount of necessary exposure to his music.

OK

Demi is 19 it must be remembered, is around the world in 42 days not a bit too much?

Demi also currently has a major support system and team which would accompany her along the way. Also, the fact that she is young works in her favor - she has a lot of energy and is eager to get her music out there. Demi knows how to take a break when she needs one, and we haven't over-booked her to stress her out. Sure, there is a lot of travel involved, but we think this tour is perfectly manageable.

Multiple artists travel around in 42 days and we feel Demi would definitly be able to travel around the world and be able to complete her tour. Most of these dates, the locations are close to the venue before aside from the dates between Europe and America and flights would only be two hours or so from place to place for most venues so we feel it's definitly achieveable.

Thanks for answering my question Good luck in the boardroom!

Thanks. And also thanks for the questions and feedback.

Hi guys, great pitch! My question is, you seem to have put a big influence on the 'Back and Better Than Ever' theme, do you not think that highlighting Demi's past issues is something that may be seen as shedding a negative light on the concert?

We wanted to signify the importance of carrying on with your life in times of hardships and to convey that Demi has grown from her past struggles and hardships and as a result is stronger which we wanted to show with the theme.