Bumping for task

Hello all!

My name is I've Got Class (Jess) and I was appointed as project manager for this task! The aim of this task was to create a week of events to celebrate the jubilee!

Team Viveza:[LIST][*]I've Got Class[*]Strictly_Irish[*]NarutoFan100[*]Satanel[/LIST]
I hope you enjoy reading our submission!

The theme for our week of Jubilee events is ‘Decades’, with each day in the week representing the 6 decades that the Queen has been on the throne! And to top off six days of remembrance, the seventh day will be a celebration of all things British, with a big fireworks show, and music concert!

This would be ideal, as many people are familiar with the phrase ‘a night to remember’, and this overarching theme gives us six nights to remember, with special emphasis on the ‘remember’- as this will truly be a time to celebrate the events which have made up the Queen’s reign!

This week will educate, whilst still providing fun opportunities throughout the week, allowing Britain to be at the forefront of the world’s press, with the Jubilee and Olympics- this is a year which will go down in British history. 2012 is our year!

This is our 7-day schedule of events for the week of Celebration of the Queen’s Diamond Jubilee. For each day of the week we will be celebrating major events and icons from different decades of the Queen’s reign.

Day 1:

Day one of the celebrations will be 50s themed. We’ll kick off at 12am with a parade through London. It is here where the Queen will make her first public appearance. Spectators will arrive hours in advance to secure themselves a good view of the spectacle. There will be many different floats with a variety of interesting and unusual displays, all related to the 50s decade. The Queen will arrive near the end of the parade to greet her public and start the week of celebrations.
Next, at 5pm, we will have the unveiling of the Queen’s waxwork in Madame Tussauds. Again, large crowds are expected and there will be a radio competition for some viewers to obtain a front row seat. This will also be televised on the news. As the 50s was the start of her reign, the unveiling of the waxwork seems an appropriate fit to round off the first day of celebrations.

Day 2:

Our second day is 60s themed. As the Beatles were at the height of their popularity in the 60s, we decided to have an event for them. After reading how the sons of the Beatles would consider forming a band together, we decided to get them together for one day only. They would hold a mini concert at 2pm in Trafalgar Square. They would sing some of the Beatles classic hit, and also be joined by the surviving fathers for “Never Forget/Hey Jude” This is a free event, but there is limited capacity and it will be first come, first served. This will be streamed online by us for those unable to make it to the event.
Later on in the evening, at 8pm, there will be a screening of the '66 World Cup Final, show at Wembley Stadium, which England won. Tickets for this can be obtained for £10.

Day 3:

Day 3, we move onto the 1970s, the decade Maragret Thatcher was elected. In honour of this, there will be a private theatre performance of "Handbagged" at 3pm for a lucky 100 people that win tickets via Capital FM. Handbagged is a comedy play involving both Thatcher and the Queen herself. The Queen would be in attendance for this.
Later on in the evening, at 10pm, there would be a 70s themed disco, which would honour the music of the 70s. The early 1970s saw the rise of popular soft rock/pop rock music, with recording artists such as The Rolling Stones, Bruce Springsteen, Fleetwood Mac, The Carpenters, Elton John, Carly Simon and Carole King, so the disco would honour artists such as this. Tickets for the disco would be obtained for £30 and this would be held in London. This disco would take place in Belfast in Northern Ireland, Manchester in England, Cardiff in Wales and Glasgow in Scotland.

Day 4

Next on the agenda, is the fabulous decade that is the 80s. Our first event of the day is an ice skating show to represent the massive Olympic success' of Robin Cousins and Torvill and Dean. This would take place at 1pm in the SECC Glasgow and Robin Cousins would be present along with Torvill and Dean. Tickets will cost £15 each but the event will be streamed online by us.
At 7pm, Royal Wedding themed street parties will take place. There will be one in each of London, Edinburgh, Belfast and Cardiff, and all residents are invited to attend. People are invited to dress up as royalty and there will be themed cutlery, mugs, games and prizes to celebrate the event.

Day 4

To celebrate the decade of the 90s, we will be starting off with a Union Jack themed fashion show (in honour of Geri Halliwell's famous outfit), which will begin at 2PM. Fashion fans from all around the UK can come and view this show and those that are unable to make it can watch the online stream we will provide
At 8pm, there will be a meal in honour of Princess Diana at Althorp House. This meal will be attended by Prince Charles and the Queen, along with William and Kate and Prince Harry and Charles Spencer, Diana's brother as well as her two sisters, Sarah and Jane. The menu is available to see with our Merchandise.


Day 5

Rounding off our celebration of the decades, we have the noughties! Our first event of the day will be huge Harry Potter themed parties in London, Belfast, Glasgow and Cardiff, which children and adults alike will enjoy. There will be spectacular fun and games along with prizes and surprises. JK Rowling will turn up to one of the lucky parties, but it won't be known which one until she arrives These parties will kick off at 2pm.
To round off the decade celebrations, at 7pm there will be a magnificent boat parade beneath the Millenium Bridge. Here we will see a beautiful array of different displays on a variety of boats. Princes Charles will lead the parade, with William, Kate and Harry turning up in the middle and at the end, the Queen herself, along with Prince Philip will arrive on her very own boat, meeting her public. This promises to be an exciting event and spectators will need to arrive a few hours in advance to secure a good view of the parade.

The Final Day

For our final day, we are having a huge concert in Wembley Arena, which has a capacity of 12,500 people. This will begin at 2pm and it will be full of music the Royal Family love, plus some popular artists for the public. Tickets to this will be available for £15, with some lucky viewers winning them on Captial FM. The Royal Family will be in attendance, and there will be 500 tickets earmarked for celebrities and their families. The artists we will have playing are our sponsors Paul McCartney, Elton John and Ellie Goulding, along with Sting, Rod Stewart, Paloma Faith, Take That and Katherine Jenkins. These artists were chosen as they appeal to a variety of different people, due to the range of age groups and genres, as well as the fact they are big British acts.

The setlist for our concert would be as follows:

1) Rule The World – Take That
2) Back For Good – Take That
3) Greatest Day – Take That
4) The Writer – Ellie Goulding
5) Starry-Eyed – Ellie Goulding
6) Roxanne – Sting
7) Every Breath You Take - Sting
8) Ave Maria – Katherine Jenkins
9) Who Wants To Live Forever – Katherine Jenkins
10) Upside Down – Paloma Faith
11) New York – Paloma Faith
12) Maggie May – Rod Stewart
13) Have I Told You Lately – Rod Stewart
14) Candle In The Wind – Elton John
15) Don’t Let The Sun Go Down On Me – Elton John
16) Your Song – Elton John and Ellie Goulding
17) People Will Say We’re In Love – Paloma Faith (singing one of the Queen’s favourite songs)
18) Live And Let Die – Paul McCartney
19) Yesterday – Paul McCartney
20) God Save Our Gracious Queen - All

Afterwards, at 9pm, there will be a huge party in Hyde park, to which ticket holders can attend, which will be rounded off by the magnificent fireworks display. This event promises to be an unmissable spectacle and the ideal way to complete the celebrations of the Queen's Diamond Jubilee.

When it came to the three celebrities, we felt it was important to have a variety of generations taking part in the jubilee, therefore we decided to go for celebrities whose careers really sored during one of the following three decades: 60s, 80s and 00s. The concept behind this was to appeal to all viewers, both younger and older as it is well known that it is not only the older generation that are interested by the Queen and her royal family, therefore we felt it was important we had a range of celebrities. So, with no further ado, the three celebrities are as follows.

Paul McCartney.
It is a known fact that the Beatles dominated the charts immediately from when they formed in 1960 all the way until their final album in 1970. In fact, according to the Guinness Book of World Records, they are the highest-selling recording artists ever. They have sold more than one billion records, including albums and singles. Paul McCartney, and the remaining Beatles members, still have an important role in the musical-society today as musicians today perform cover versions of Beatles' songs, and people everywhere still listen to their music. Not to mention their vast amount of number one singles (and incredible amount of weeks in that position) shown in the image below.

http://i46.tinypic.com/121bxnl.png

However, it’s not solely his, and The Beatles, success in terms of why he should be an important celebrity sponsor, but also the fact that he has performed at the Royal Variety Show which has been an incredible highlight for the show in particular - almost every conceivable sort of act has at one time or another been presented to the monarch at the Royal Command Performance, including The Beatles in 1963, The Supremes in 1968 and The Blue Man Group in 2005. But what we feel is the most important of all, and I quote from an articule produced on March 11th 1997, Paul McCartney, the Beatle who joked 30 years ago about smoking marijuana in the Buckingham Palace toilets, went back to see Queen Elizabeth on Tuesday to collect a knighthood for helping to revolutionize pop music. He has been knighted, Sir Paul would be an excellent addition.

Ellie Goulding.
Ellie has had a lot of success during the noughties. For example, after signing to Polydor Records in 2009, she released her first EP in 2009, An Introduction to Ellie Goulding, followed by her debut studio album Lights in 2010. Her album debuted at number one on the UK Albums Chart and has sold over 650,000 copies in the UK. Her single Lights has also been certified platinum in the United States by the RIAA. Not only has her albums and singles done very well in the charts, but she has been nominated for many awards, as shown in the image below, she has also won quite a few as well.

http://i48.tinypic.com/29qm8tc.png

However, similarly to Paul, there were plenty more reasons, more linked to the Queen and her royal family, for why we decided to use Ellie for celebrity sponsorship. The Royal Wedding, which was situated in Westminster Abbey in April 2011, featured Ellie who serenaded Prince William and Kate Middleton (the Duchess of Cambridge) with her first single Your Song’ at the wedding reception. This made it clear that Ellie is quite close to the Royal family, especially being the only musician to perform at the wedding, with the reason being they were both ‘big fans’ of her music and had bought her debut album Lights, which topped the charts following its release in March 2010. We figure Ellie would be a fantastic addition to the celebrity sponsorship because of this.

Elton John.
Speaking of ‘Your Song’, the third and final celebrity we have chosen for sponsorship of the Queen’s Diamond Jubilee is Elton John. In terms of music, Elton has been very successful: In his four-decade career John has sold more than 250 million records, making him one of the most successful artists of all time. His single "Candle in the Wind 1997" has sold over 33 million copies worldwide, and is the bestselling single in Billboard history. He has more than 50 Top 40 hits, including seven consecutive No. 1 US albums, 56 Top 40 singles, 16 Top 10, four No. 2 hits, and nine No. 1 hits. He has won six Grammy Awards, four Brit Awards, an Academy Award, a Golden Globe Award and a Tony Award. In 2004, Rolling Stone ranked him Number 49 on its list of the 100 greatest artists of all time. His success is shown further in the image below.

http://i50.tinypic.com/1zn8pzq.png

However, just like the other two celebrities we have chosen, we didn’t decide on Elton John just because of this musical success, though it was a big part of course. First and foremost, similarly to that of Paul, Elton was knighted and became a sir in 1998, becoming Sir Elton Hercules John for "services to music and charitable services, which clarifies that Sir Elton is a well-respected individual. The most important reason however, is that Sir Elton John was a very close friend of William’s late mother, Diana, Princess of Wales and from then on, has made many appearances to events of the royal family such as the Royal Wedding. We feel Elton is a vital addition to our sponsorship!

There you have it, our three celebrities include that of Sir Paul McCartney, a wide success in the 1960s being a part of the outrageously successful band The Beatles, Ellie Goulding, who has had great success in the 2000s and was the only musician to perform at the Royal Wedding, and finally Sir Elton John, a very successful man, mainly between the years of 1978 to the 1990s and who is close to the royal family! Three excellent additions to the event.

The advert starts off with a large British flag which will be covering the entire screen. Paul McCartney will then walk onto the stage, in front of the flag.

Paul McCartney : 60 years ago, a coronation was held to officially crown Elizabeth the Second as the Queen of England. So now, it is time to celebrate this grand feat!

The flag drops revealing a large, energetic audience in the seats behind Paul McCartney, all cheering enthusiastically.

Paul McCartney : To honour this event, there will be a concert filled with music stars all willing to perform as commemoration of this huge event. From singers like Ellie Goulding -

The screen turns to a picture of Ellie Goulding performing in one of her concerts.

Paul McCartney : to Elton John -

The screen turns to a picture of Elton John performing in one of his concerts.

Paul McCartney : to myself, Paul McCartney.

The screen turns to a picture of Paul McCartney performing in one of his concerts.

Paul McCartney : With a wonderful array of acts, it will most certainly be a night not to miss. That is why you, the public, can have a chance to experience this unforgettable night.

Paul walks off the stage, towards a door and exits to a street.
Then, he walks in front of a marching band in a parade like fashion with people watching on both sides. There will be cheerful music playing contributing to a positive atmosphere.

Paul McCartney : For one night only, a radio competition will occur for the public to win a place in the audience. For those that miss that opportunity, there will also be the corresponding general release of tickets.

Elton John and Ellie Goulding then arrive and stand next to Paul McCartney in the ongoing parade.

Paul McCartney : With the Royal family present and multiple celebrities available for the occasion, it is truly a once in a lifetime opportunity. What better place to hold this concert than the Wembley Arena!

Ellie Goulding : So let the celebrations begin!

Elton John : In three.....

Ellie Goulding : ....two....

Paul McCartney : ....one!

A large screen drops down with the writing 'The Diamond Jubilee Concert' written on it, with the design of the British flag incorporated on the screen.

This brand new DVD would feature a compilation of footage of major royal events which have occurred during the Queen’s reign, as well as narration from Sir Ian McKellen, giving viewers an insight to what was really going on at the time.

The events that will be featured on the DVD include:

The Coronation of Queen Elizabeth II (1952)- This segment of the DVD will feature rare footage of the Queen, in the days leading up to her coronation, as well as having footage from her actual coronation. Also in the section, narrator Sir Ian McKellen will talk about the public’s reaction to their new Queen, using sources such as The Daily Telegraph to aid his report.

The Wedding of Lady Diana Spencer and the Prince of Wales (1981)- This section of the DVD looks in detail at the ‘fairytale romance’, from the announcement of the engagement to the big day itself. Highlights of the big day, such as Diana’s confusion at her husband’s name, as well as the decision to leave out the promise to ‘obey’ her husband, will be narrated by Sir Ian McKellen and Charles Spencer!

The Birth of Prince William (1982)- This segment follows directly from the wedding of his parents, as we follow the ‘fairytale couple’ through their first year as man and wife, along with the announcement that Diana was expecting her first child, as well as the eventual birth of Prince William.

The Childhood of Prince William, and birth of Prince Harry (1982-1984) The concluding section regarding the relationship of Charles and Diana, this time following them through the childhood of their firstborn son, as well as the announcement of the second pregnancy.

The Wedding of Sarah Ferguson and Prince Andrew, Duke of York (1986)- Following the ‘fairytale romance’ of his elder brother, Prince Andrew soon married for himself, this time to Sarah Ferguson. This segment of the DVD covers the marriage, birth of Beatrice and Eugenie, as well as the break up.

Camillagate, and divorce of Prince Chares and the Princess of Wales- By the early 1990’s, there were no doubts within the British tabloids that the fairytale marriage had broken down. With several publications detailing intimate affairs on both of their parts, the marriage broke up, and by 1996, a divorce had been finalised.

The Death of Princess Diana (1997)- In July 1997, Diana became romantically involved with Dodi Fayed, an Egyptian film producer. In August 1997, the pair had spent time on Fayed’s yacht, and were staying in Paris en route to London. However, a devastating collision left Diana severely injured, and she died at 4am that day. Her funeral was watched by 2.5 billion people worldwide.

The Death of the Queen Mother and Princess Margaret (2002)- In February and March 2002, the nation was dealt a double blow, as both Royals passed away. This segment of the DVD will focus on their lives, and how the Queen dealt with the death of her mother and sister.

The Wedding of Prince Charles and Camilla Parker Bowles (2005)- The wedding which culminated the controversial romance happened in April 2005. This segment of the DVD focuses on why the Church of England did not allow the marriage to take place, given their rules on divorcees. It also acknowledges the romance, and how Camilla has since been accepted by the public.

The Wedding of Prince William and Catherine Middleton (2011)- The most recent major event in the Queen’s reign, is the marriage of her grandson to a ‘commoner’. The service happened on the 29th April 2011, and this segment of the DVD focuses on the highlights of the day, such as the dress, the balcony kisses and that shapely posterior!

All of these events and more are included on this DVD, which has a RRP of £14.99! This is the perfect way to know the ins and outs of the day to day life of the Queen!

This menu would be available in a leather bound cover, for a price of £50. This edition of the menu would be incredibly rare, and only around 2000 would be legally distributed. We believe that extreme royal fans would be willing to pay this price for such a rare copy, and in the future it could change hands for hundreds of pounds.

The final piece of merchandise shall be dinnerware, with an image of the Queen printed on each one. These plates sold very well during the Royal Wedding, and the new generation of dinnerware starts here. Everything from plates, mugs and bowls will be available in this ‘Royal collection’, and as past sales have shown, this form of merchandise has proved to be a big hit. All of the plates will be made from porcelain.

Each individual item would retail for around £8-£13, where as a set including all dinnerware would retail for around £49.99.

While evaluating our plan, we saw that, although we have catered for a lot of different interests and locations, not everyone will be enthusiastic about all 7 days of our plan. However, we feel that this isn't as important, considering there will be something for everyone, whether it's on day one or day five.

Team Viveza feel that one of the major successes of our Jubilee week is the fact that it caters for all age ranges, and everyone has someone that they can relate to from within our celebrity sponsors. The decision to have a major celebrity from the 60s/80s/00s was a conscious one, as we realised that if we wanted the most successful campaign possible; we would need to excite everyone. Another advantage of our celebrity sponsors is that we have used the music industry to a maximum, these days, music is a very important part of everyday life, and to have three very important music figures representing our cause for the Jubilee would ensure maximum publicity.

Our plan also caters for everyone in terms of their interests, as although music feature heavily, there are also other events such as fashion shows and an ice skating feature. Fans of art are also catered for, as during this week there will be the unveiling of a waxwork at Madame Tussauds, whereas sporting fans can find interest from the boats parade, and the typical boys can have their discussions about which boat is the ‘biggest’ and ‘fastest’!
Our final, major success is the way that we have spread out each event, capitalising London as a major focus, whilst still holding events across other parts of Britain- such as the meal for Diana which will be held in Northampton, the 70s disco which will take place in areas such as Belfast, Manchester, Edinburgh and Cardiff. By spreading out these events, we hope to get as many people involved as possible.

In conclusion, we have had a lot of fun using our creativity to plan a week of events that the Queen would be proud of and more importantly- enjoy! In the context of the task, we feel that we should be hired to make our plans become reality, and we thank you for your time!

Hi guys, great pitch!

I have one question however - what was it that made you choose Ellie Goulding, who's only had one album with ten songs, to headline alongside two music legends like Paul McCartney and Elton John? Surely she'll be upstaged and quite forgotten?

Hello, my question is that don't you think some of these events may be of some embarresment to the Queen or revive some painful memorys. Plus, who do you think will buy it, I can easily see this being an hour long special on say the ITV news instead of a DVD being made.

Hi Val, thanks for your question!

The reason we chose Ellie is pretty simple. Firstly, she played at the Royal Wedding and as she was a personal choice of William and Kate, we felt she would be a suitable choice for this. Another reason is that she is young and a lot of younger people will relate more to her than Paul and Elton. Yes, we could have chosen another young performer with maybe more songs but the fact that she has covered an Elton song, tied in with the previous point about the Royal Wedding, we felt she's the perfect fit for both the concert and as one of our sponsors.

Thank you for the response

Agreed

Did you do any research into the Queens own personal faves of musicains. Cause I feel it is important that this event has people she can relate too. I am not really sure in all honesty if the Queen would pick Ellie if she had to pick her top 3 musicians to back her concert.

Also, what makes your teams idea better than the other teams?

Why should I pick you over them?

As a concept you created where do you think this event will make the most money or the benefits to your idea? Are you just focusing on making it an event to remember?

I did do research into her favourite musicians and all I could really find was her favourite song, which we did incorporate into our concert. As for Ellie, she is being used to promote the celebrations to the public, so I don't feel she necessarily has to be the Queen's favourite.

Thanks for the question.

Hello there, and thanks very much for taking the time to read our pitch. Regarding your first question, we feel that with the vast abundance of media-knowledge already surrounding the situation, in which I presume you are referring to Camilla in terms of ‘embarrassment’, it would be absurd to sugarcoat the event or even worse, miss it out completely – this is the same for the death of Princess Diana, in which when being covered, would be handled particularly delicately. The concept of the Diamond Jubilee event is to look back into the Queen’s life (and that of her Royal Family) and celebrate it, whether the situation is good or bad, therefore we feel including these events are important. In terms of your second question, the answers are hidden in the presentation itself. The rating figures for that of Princess Diana’s death were over 2.5 billion and the ratings for the Royal Wedding were also incredibly high, so we feel that a celebration of the Queen’s life is definitely worth that of a DVD. An example of why we decided to make it is because there are often DVDs brought out covering the main events, whether these have been converted into movies are remained documentaries, such as the 9/11 attacks.

Thank you for your two questions, and I’ll get to answering your others in a second. Also, I hope you have had the chance to read Strictly_Irish's response to Val's question which will have hopefully changed your mind of that matter.

The event has money coming in from a variety of angles. Primarily, and referring to your last couple of questions, there is the DVD release which would include all of the important stages within the Queen’s life – this will make a lot of money due to the amount of royalists and the general interest in our Queen, the most important individual in Britain. However also, there is the concert and if we refer back to the presentation: For our final day, we are having a huge concert in Wembley Arena, which has a capacity of 12,500 people. This will begin at 2pm and it will be full of music the Royal Family love, plus some popular artists for the public. Tickets to this will be available for £15, with some lucky viewers winning them on Captial FM. The Royal Family will be in attendance, and there will be 500 tickets earmarked for celebrities and their families. The artists we will have playing are our sponsors Paul McCartney, Elton John and Ellie Goulding, along with Sting, Rod Stewart, Paloma Faith, Take That and Katherine Jenkins. So yes, a total of 12,000 multiplied the amount of 15 pounds each, will also make a lot of money for our event. Finally, and hoping I haven’t missed anything out, there is the ‘dinnerware’ addition which each individual item would retail for around £8-£13, where as a set including all dinnerware would retail for around £49.99. To answer your question properly though, our most money would most likely come from the concert in which would also hopefully make it a week to remember.

Thanks again for your question(s).

Sorry for the terrible spelling Zak LOL

Louise I am not sure if I agree. Sorry

Lastly, as I know I am being a pain LOL but can you tell me where you got your ideas from etc, like who did what so I can get a sense of team unity.

Haha sorry, I didn't put 'embarrassment' in quotation marks to mock your spelling in any way, I did it because I was just referring to that point you made. I hope it didn't come off as rude as that was not the intention.

, I hope you enjoyed our presentation anyhow.

I would say the main reason we decided to include Ellie is because she performed at the Royal Wedding (the only musician to perform at the Royal Wedding I may add!) and as it says in our presentation, Prince William & Kate are big fans of Ellie and have bought her album themselves, so this was always going to be a bonus! We also felt it was important to split the generations for the benefit of the viewers, I can't imagine the Queen being a fan of many who reach the charts these days unfortunately, so we do feel that Ellie was a good choice! I hope I am able to change your mind one way or another.

If you're looking for a sense of unity, you will be happy to know that we spent the past few days and nights coming up with the ideas collaboratively (with absolutely no squabbles) so any independant work was simply the case of writing it up. The task has went very well for us, thank you for asking!