http://www.marketingweek.co.uk/news/...000976.article
The O2-owned mobile virtual network operator (MNVO) is sponsoring E4’s Big Bang Theory and Rude Tube in a nine month deal.
Giffgaff, which has previously said it would not do “big budget” TV advertising and instead focus on word-of-mouth marketing, says it is now in the position to do more “brand fame building” given the rapid pace at which its network has grown.
Interesting...
Looks like the idea is they blow things up and get the forum to choose what gets blown up, nice idea!.
The O2-owned mobile virtual network operator (MNVO) is sponsoring E4’s Big Bang Theory and Rude Tube in a nine month deal.
Giffgaff, which has previously said it would not do “big budget” TV advertising and instead focus on word-of-mouth marketing, says it is now in the position to do more “brand fame building” given the rapid pace at which its network has grown.
Interesting...
Looks like the idea is they blow things up and get the forum to choose what gets blown up, nice idea!.