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The Ratings Thread (Part 34) |
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#2526 |
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Join Date: Dec 2004
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Quote:
They're having a busy day today...
ITV Press Centre: It's back. Lewis (series six) starring Kevin Whately & Laurence Fox. Starts Wed 16 May on @ITV1 > http://itv.co/KMV23x Currently down for 8pm-10pm. Up against The Apprentice. Source: Twitter @itvpresscentre Perhaps ITV just want to kill it off now they have Endeavour and this was reportedly the last series of Lewis, with Whately saying he'd had enough now. Even without the competition, a summer slot says it all - can you imagine brand new Morses ever airing in the summer months in the late 80s/90s? |
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#2527 |
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I would be happy with that, and that would be ideal for The Voice - having a whole hour free of BGT against a rapidly dying format on ITV. That's why I don't think it'll happen - it'd be an open goal, ITV are too petty to make it that easy for The Voice. Although, if both channels consider the viewers, that would be the best solution.
But yeah, The Cube would collapse there. I have no idea of The Cube's demographic but I would theorise it doesn't really have any strong demos. I think it's probably one of those shows that people just settle for if there's nothing else - and now it's got opposition, it's instantly dead. ITV have far too much faith in it and there's nothing they can do to liven up the format, it's so limited. For most viewers, especially those who love talent shows, a choice between The Cube and The Voice will be a no-brainer. http://i45.tinypic.com/2lm9ixy.jpg (credit to rzt) |
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#2528 |
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Join Date: Dec 2005
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6.30pm seems awful early for BGT. 7pm would be best but then they don't get a head-start on The Voice. 7.30pm is the latest they could do it but then they end up with a significant overlap (depends how long The Voice is that night?) and we know how those tend to go. In terms of splitting it - the X Factor final has seen regular ratings for its Saturday "finale" shows since the split. That's not too big an issue for ITV because they've got 2 hours on Sunday that get huge ratings and I'm not sure BGT could fill a 2 hour results show on the Sunday. Quote:
I quite like the idea of Torvill vs. Dean, but I'm not sure they have the personality to be on screen very much - they are pretty dull.
Celebrities do help get the show some press. But the auditions idea is interesting. They could use some of the outdoor rinks set up in cities across UK in November/December before they open in the mornings. But it would be a big risk ditching the celebrity format. Obviously if they go with that then there's a whole raft of options in how they could format it and The main reason I don't think it's a risk is because right now I don't think there's much value in DOI long term. Another year of declines like the last series and it's probably over anyway. |
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#2529 |
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Presumably BGT finishes at 9, and the Beeb really shouldn't put The Voice against it - suicide, so although 9 is V late, I don't think there's any other option.
6.25 Pointless Celebrities 7.20 Lottery 8.10 Casualty 9.00 The Voice If its a warm sunny day, the BBC will be the ones laughing. |
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#2530 |
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Join Date: Sep 2011
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Why after a successful series is ITV trying to hit their ratings by moving to a ridiculous time?
/sigh I hope its sunny as hell. Just daft. |
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#2531 |
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Demo wise against The Voice last Saturday it could only muster about the same 16-34 audience as In it to Win It against Britain's Got Talent, which is extraordinary when you think about it. Dale's gentle unexciting quiz really isn't geared towards that kind of viewer at all. And only 36% of its audience were ABC1 Adults, the same percentage as teatime flop Lemonaid.
http://i45.tinypic.com/2lm9ixy.jpg (credit to rzt) |
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#2532 |
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Is Vera in trouble with those figures by the way? That's a staggeringly old skew. Only 33% of its viewers aged under 55.
![]() Countryfile isn't much better, only 34%, but that has a much higher total audience. And crucially the BBC doesn't have to make the programme attractive to advertisers. |
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#2533 |
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Join Date: Sep 2011
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Presumably BGT finishes at 9, and the Beeb really shouldn't put The Voice against it - suicide, so although 9 is V late, I don't think there's any other option.
6.25 Pointless Celebrities 7.20 Lottery 8.10 Casualty 9.00 The Voice If its a warm sunny day, the BBC will be the ones laughing. BBC have a strong schedule in fact, and 9 isn't too late really - it'll take a hit, but not as big as against BGT. Then again - go against a bad BGT finale and people might shift over during the ads. Your last point is 100% right, ITV is being ridiculous. Its a daft time to go out at. |
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#2534 |
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Is Vera in trouble with those figures by the way? That's a staggeringly old skew. Only 33% of its viewers aged under 55.
![]() Countryfile isn't much better, only 34%, but that has a much higher total audience. And crucially the BBC doesn't have to make the programme attractive to advertisers. |
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#2535 |
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Join Date: Mar 2010
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So BGT will be wrapped up and finished and it'll still be daylight in a lot of places. That's probably going to be a bigger factor than they realise, even if it's not sunny. People go home when it's dark.
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#2536 |
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Join Date: Jun 2006
Posts: 1,994
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Quote:
Presumably BGT finishes at 9, and the Beeb really shouldn't put The Voice against it - suicide, so although 9 is V late, I don't think there's any other option.
6.25 Pointless Celebrities 7.20 Lottery 8.10 Casualty 9.00 The Voice If its a warm sunny day, the BBC will be the ones laughing. |
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#2537 |
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Join Date: Feb 2010
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Quote:
Is Vera in trouble with those figures by the way? That's a staggeringly old skew. Only 33% of its viewers aged under 55.
![]() Countryfile isn't much better, only 34%, but that has a much higher total audience. And crucially the BBC doesn't have to make the programme attractive to advertisers. |
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#2538 |
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Join Date: Jul 2006
Location: Newcastle
Posts: 279
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Sam Hodges: #TheVoiceUK confirmed for 6.10pm on Saturday, May 12th #BBC1
Source: Twitter @Sam_Hodges Seems ridiculously early to me. |
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#2539 |
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Join Date: Nov 2003
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Quote:
Is Vera in trouble with those figures by the way? That's a staggeringly old skew. Only 33% of its viewers aged under 55.
![]() Countryfile isn't much better, only 34%, but that has a much higher total audience. And crucially the BBC doesn't have to make the programme attractive to advertisers. )
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#2540 |
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Join Date: Sep 2011
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Sam Hodges: #TheVoiceUK confirmed for 6.10pm on Saturday, May 12th #BBC1
Source: Twitter @Sam_Hodges Seems ridiculously early to me. Its the reason The Voice/Strictly 'creep' later, they don't jump later as otherwise the other show can jump before them. BGT has done this. They should have leaped after. |
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#2541 |
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Those dramas sell advertising on ABC1's not 18-49. A show can survive with either. Its when your show trends downmarket and old that you have a problem [Heartbeat].
45% aged 65+ though? Jeez. No wonder ITV1 is less popular than ITV2 amongst young people on Sundays right now. |
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#2542 |
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Join Date: Feb 2010
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Demo wise against The Voice last Saturday it could only muster about the same 16-34 audience as In it to Win It against Britain's Got Talent, which is extraordinary when you think about it. Dale's gentle unexciting quiz really isn't geared towards that kind of viewer at all. And only 36% of its audience were ABC1 Adults, the same percentage as teatime flop Lemonaid.
http://i45.tinypic.com/2lm9ixy.jpg (credit to rzt)
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#2543 |
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Join Date: Mar 2010
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If 12th May is sunny then The Voice is totally screwed.
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#2544 |
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Join Date: Feb 2010
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Sam Hodges: #TheVoiceUK confirmed for 6.10pm on Saturday, May 12th #BBC1
Source: Twitter @Sam_Hodges Seems ridiculously early to me. |
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#2545 |
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Join Date: Dec 2004
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Sam Hodges: #TheVoiceUK confirmed for 6.10pm on Saturday, May 12th #BBC1
Source: Twitter @Sam_Hodges Seems ridiculously early to me. That seems to be what the BBC are hoping. 7pm-9.30pm for BGT with a shorter overlap would provide greater ratings potential. |
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#2546 |
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Join Date: Dec 2005
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Is Vera in trouble with those figures by the way? That's a staggeringly old skew. Only 33% of its viewers aged under 55.
![]() Countryfile isn't much better, only 34%, but that has a much higher total audience. And crucially the BBC doesn't have to make the programme attractive to advertisers. As for The Cube or any other pre-BGT show, it has two problems in one. Firstly, ITV funds entertainment series by 16-34's and The Cube is up against a huge show in that demographic (and all other demographics). I'm not sure if aiming old is really going to work for them. Secondly, the value of the lead-out becomes somewhat redundant. Because everyone that's watching TV and going to watch BGT is watching The Voice. If you're "early" for BGT and looking for something to watch, another talent show will likely come out on top. Even more so than SCD/XF which are a bit different and have different audience profiles. The Voice and BGT are aiming at the same crowd. Plus, ITV always do badly against massive BBC shows. I'm not sure they have many options other than to learn to live with it. |
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#2547 |
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Join Date: Sep 2011
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If 12th May is sunny then The Voice is totally screwed.
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#2548 |
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The age profile of The Voice Uk results V Countryfile is extraordinary. They really don't go together
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#2549 |
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Join Date: Mar 2010
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I can't see those 20 minutes making a huge difference. Both shows will be.
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#2550 |
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Will we get a late change from ITV?
That seems to be what the BBC are hoping. 7pm-9.30pm for BGT with a shorter overlap would provide greater ratings potential. |
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