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The Ratings Thread (Part 34)


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Old 02-05-2012, 16:16
ronant
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So The Voice will no be over by 7.40, leaving the whole evening free for BGT, yet they've confirmed to start at 6.30.

Stupid scheduling by both channels here. What a mess.
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Old 02-05-2012, 16:17
Dancc
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The age profile of The Voice Uk results V Countryfile is extraordinary. They really don't go together
This is why I had to laugh when channel hopping last Sunday to find the continuity announcer was trying to create excitement about The Voice results show before Countryfile.

It was a really odd Sunday night schedule from the Beeb. This week is much better with Planet Earth Live which I'm very much looking forward to.
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Old 02-05-2012, 16:22
Dancc
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You would surely have thought so. Depending on how long The Voice is they could even avoid any overlap and be done by 10pm.
I can't seem them erasing the overlap altogether. ITV will fancy doing a bit of damage on finale night if they can, their last chance to do so. Viewers who have followed the remaining acts all week are not going to just suddenly not watch the final. Maybe 7.15-9.45? Only a 25m clash then.

The silence from ITV Press Centre is deafening though. And time is running out to meet the press deadlines. Tick, tock...
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Old 02-05-2012, 16:26
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Sam Hodges excuse for not starting at 9:
@guestofseth @RobinThomasUK @Sknowles3 Starting at 9pm would have meant finishing at 10.35pm - really late for many fans of the show.
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Old 02-05-2012, 16:26
D.M.N.
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@guestofseth @RobinThomasUK @Sknowles3 Starting at 9pm would have meant finishing at 10.35pm - really late for many fans of the show.
4:22 PM - 2 May 12 via web

Can't agree with you there Sam, 6:10pm is too early on the other hand.
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Old 02-05-2012, 16:27
grimshaw
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So The Voice will no be over by 7.40, leaving the whole evening free for BGT, yet they've confirmed to start at 6.30.

Stupid scheduling by both channels here. What a mess.
The 'free' space post 9 means more time for people to watch recordings I suppose. So that should mean The Voice does 'okay'. BGT will take a hit for its first half.

But yes foolish schedules overall, both shows will be down quite a bit. And thats down off the back of some poor weather

Nor even taking into account the shape of the talent by that stage.
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Old 02-05-2012, 16:34
jake lyle
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Sam Hodges excuse for not starting at 9:
How is the show 95 mins. I thought it would be down to 8 acts or are they doing 16 acts with 4 leaving in the results show?
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Old 02-05-2012, 16:36
RobbieSykes123
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So BGT will be wrapped up and finished and it'll still be daylight in a lot of places. That's probably going to be a bigger factor than they realise, even if it's not sunny. People go home when it's dark.
In fairness, BGT got its biggest ever audience on a baking hot June day when the main show started at 6.30pm. That 18m were sat inside on a sweltering Saturday evening watching SuBo sheer beggared belief...

Sam Hodges: #TheVoiceUK confirmed for 6.10pm on Saturday, May 12th #BBC1

Source: Twitter @Sam_Hodges

Seems ridiculously early to me.
On the other hand, with the loyal audience it has built up (its "rump" must be at least 7-8m), people will sit down to watch at 6.10pm and stay with it when BGT starts. So even if The Voice only gets 7m that night, it is going to screw over BGT at 6.30pm (presumably they can't now shift it to 7.45?), which may well find its bloated marathon 2.5hr final gets significantly less than The Voice's unopposed final will get and may therefore rank below it in the end of year ratings charts.

I feel there may just be a whiff of panic at ITV Towers right now...
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Old 02-05-2012, 16:38
Chris1964
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This puts even more interest into the perfomance of the build up BGT shows as a marker for its finale figure.
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Old 02-05-2012, 16:42
Dancc
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Of course Sam is right. If they were concerned that a same night results show wasn't going to rate as well as it could later in the evening, they were never going to go with a 10.35pm finish for the main show. It would make the pre-recorded Sunday results show look even more silly.

Going back to the demos again, The Voice has around 1.3m viewers aged 15 or under on Saturday nights. They would effectively be cutting the show off to most of these if it were to finish as late as 10.35, a good two hours later than normal. The best it could hope for would be to retain around 400k here, so it would have to add nearly a million older viewers leading out of the BGT final to make up for it.

At 6.10 anyone can watch it and it gives people the option of recording BGT and watching it after The Voice so they can fast-forward through the near endless adverts and filler. It's got to be better for the audience as a whole as both shows could be watched by 10pm at the very latest.

So my conclusion is neither scenario is ideal, but what choice did they have? ITV made more attractive scheduling impossible. An earlier start is preferable to a really late one for a family show like this.
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Old 02-05-2012, 16:45
jake lyle
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At 6.10 anyone can watch it and it gives people the option of recording BGT and watching it after The Voice so they can fast-forward through the near endless adverts and filler. It's got to be better for the audience as a whole as both shows could be watched by 10pm at the very latest.

So my conclusion is neither scenario is ideal, but what choice did they have? ITV made more attractive scheduling impossible. An earlier start is preferable to a really late one for a family show like this.
Yeah I agree now, I thought the performance show would only be 60/65mins but 95mins is a different story.
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Old 02-05-2012, 17:12
Dancc
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I've just received an update from C5. They've moved CSI: NY from 9.00 to 9.30 and the boxing from 10.00 to 10.30. This could be an indication that ITV have made some changes.
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Old 02-05-2012, 17:22
5 a day
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There's an Emmerdale in there on Sunday...

http://www.guardian.co.uk/media/2012...ice?CMP=twt_fd
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Old 02-05-2012, 17:22
grimshaw
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I've just received an update from C5. They've moved CSI: NY from 9.00 to 9.30 and the boxing from 10.00 to 10.30. This could be an indication that ITV have made some changes.
Or the Beeb have been clever and moved the results to Saturday at 9...

Probably just wishful thinking.
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Old 02-05-2012, 17:31
C14E
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I can't seem them erasing the overlap altogether. ITV will fancy doing a bit of damage on finale night if they can, their last chance to do so. Viewers who have followed the remaining acts all week are not going to just suddenly not watch the final. Maybe 7.15-9.45? Only a 25m clash then.

The silence from ITV Press Centre is deafening though. And time is running out to meet the press deadlines. Tick, tock...
I suspect it'll still do more damage to BGT than it will to The Voice. For BGT's overall figures I think the best option is 7.30pm to 10pm. The first 15 minutes will be rubbish (and probably behind The Voice*) but it'll get 2 1/4 hours after to get a solid average.

* The only way I can see BGT beating The Voice in an overlap is if the overlap is quite significant. And I'm not sure how long that would be, there are no guarantees and obviously the longer the overlap the worse the overall average for BGT. I'm not sure the good PR is really worth it!
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Old 02-05-2012, 17:34
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DS were a day late but it had 759k/3.1% excluding +1. Obviously not where they'd like it to be, nearly 25% below the target of a million, but it's only a drop of about 100,000 on last week against the highest rating league match of the season. I expected it to be dented a lot more than that.

On the same Monday last year it had a lower share of 3% and a near identical audience of 774k against more mundane competition, but it was much further into its run. At its lowest point during this run last year, it had only 538k/2% opposite the BGT semi-finals, a challenge it will have to face again next week.

I think the worst you could say about its figures at the moment is, it hasn't really improved upon the old figures. But with a much shorter 6 week run there is every possibility that the lows of last year will not be repeated.
Yes I found this reading it today I wonder if it will hold up?
Its also a bank holiday but the show is again repeated a few times to.
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Old 02-05-2012, 17:37
jake lyle
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Totally agree, beyond stupid imo.I bet ITV will shift to 7.30 -10
And they have
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Old 02-05-2012, 17:37
grimshaw
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* The only way I can see BGT beating The Voice in an overlap is if the overlap is quite significant. And I'm not sure how long that would be, there are no guarantees and obviously the longer the overlap the worse the overall average for BGT. I'm not sure the good PR is really worth it!
It'll be bad PR. They've moved back TWO HOURS(!!)

It'll be interesting to hear how people find the semi-finals (I don't watch the semi's - but I might if the dog act is on)

One big problem for the finale? The early acts have a MASSIVE disadvantage. The same can't be said for The Voice as likely everyone will be under the same pressure of a lower audience - which won't mean any sudden peaks in the show.

PS: I've said before, BGT can't gain from a clash because ad breaks mean The Voice gains. Such a long clash means those breakdowns will be interesting. Can't see advertisers happy.

Its so unnecessary.
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Old 02-05-2012, 17:47
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itvpresscentre
Update: Britain's Got Talent - The Live Final: 7.30pm Saturday 12 May on @ITV1. @GotTalent #BGT
5:42 PM - 2 May 12
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Old 02-05-2012, 17:48
Dancc
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Just a 15 minute clash. ITV have a free run more or less. They are good at getting it their own way scheduling wise, aren't they?
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Old 02-05-2012, 17:49
Agent F
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So did ITV just want to push The Voice as early as possible? That 6.10pm start surely won't do it any favours, and with just a 15 minute overlap BGT won't be dented too badly.

TBH I've found this whole scheduling war incredibly tedious and self-indulgent. Despite claims of it being about finding the best slot for 'the audience' it hasn't really been about the audience at all, it's been about ego and bragging rights.
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Old 02-05-2012, 17:50
5 a day
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Damned if they kept it where it was, damned if they move it...
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Old 02-05-2012, 17:51
Agent F
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Thought as much:

"@LeighHolmwood: ITV had asked the BBC to move #thevoiceuk to 6pm to cut the overlap further but were rebuffed"

https://twitter.com/#!/LeighHolmwood...29212558352384
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Old 02-05-2012, 17:56
wildbenji64
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Thought as much:

"@LeighHolmwood: ITV had asked the BBC to move #thevoiceuk to 6pm to cut the overlap further but were rebuffed"

https://twitter.com/#!/LeighHolmwood...29212558352384
They probably knew they'd say no, and just asked so they could leak the story that they asked putting all the blame on the BBC. They are brilliant, I don't respect them, but you can't deny that they're brilliant at getting their way.
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Old 02-05-2012, 17:57
Dancc
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Thought as much:

"@LeighHolmwood: ITV had asked the BBC to move #thevoiceuk to 6pm to cut the overlap further but were rebuffed"

https://twitter.com/#!/LeighHolmwood...29212558352384
Pushing it a bit with that request, weren't they? I can just imagine how well that went down at BBC HQ...
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