Think The Voice could get 15m for its final - possibly more. Everyone seems to not only be watching it, but enjoying it! Personally haven't seen a show touch so many 'social spheres' in my life - different mates (including reality TV/XF haters), my Mum, my little cousins ... all seem to have noticed it and be liking it.
It's a good show. It strikes the best balance of being 'XF style' commercial' while having a 'serious about singing' authenticity about it. The four judges work very, very well together - and the fact that they're all successful musicians helps push the show's more serious message. The fact that they've put in sob stories etc was inevitable and I think a good move, actually. The show had a potential danger in that it could have been a bit too 'serious' and alienated some viewers.
What it managed to do, effectively, is take everything good from X Factor and do the complete opposite of nearly everything else bad. I should think Cowell is actually past being extremely worried about The X Factor, and more resigned to the fact it will not bounce back this year: in fact, I'd be surprised if this isn't the last series. He's not one to flog a dead horse.
Simon will be hard at work on a new format for 2013.
As for The Voice ... expecting high ratings tonight and exponential growth for the series. Certainly will be the top reality show of the year, I reckon.