Originally Posted by rzt:
“Seems to me that programmes airing after 9pm post-BGT are hardly getting any uplift in their ratings. There's a few examples of this: Piers Morgan's Life Stories has been getting about the same number of viewers in its new Friday 9pm slot as it was last year post-BGT, The Cube had 4.2m last week which is about the same as it was getting last Spring in a Sunday 7pm slot with smaller lead-ins/out, Take Me Out rated worse post-BGT than how it was doing in an earlier 8pm slot with a much lower inheritence, the Benidorm repeat rated about the same as how repeats were rating in Q1 last year with a lower lead-in. Perhaps any potential increase these shows can have by airing after BGT is being wiped out by other factors which reduce their figures such as there being fewer viewers after 9pm than other slots, 1m BGT viewers tuning straight over to ITV2, more VOSDAL competition from same-day timeshifters at the time of the evening etc. Especially with BGT now finishing at 9.30/9.45pm instead of 9pm, it's turning out to be more difficult finding shows to air around that time which can make best use of that lead-in.”
Yeah I've noticed that too. What's more is that last year Piers Morgan's Life Stories would shed over a million viewers over the hour last year (on the 15 minute breakdowns) airing out of BGT, but this year the reported peaks for it have only been 0.2-0.3m above the averages (unsure if these are 5 or 15 min peaks) so it looks like the show is much steadier across the hour on Fridays than Saturdays, which suggests that Life Stories suits Fridays more than Saturdays and under 'normal circumstances' would rate better there, but BGT was boosting it on Saturdays which covered up the fact that it wasn't in the best slot for it. The Cube and Take Me Out seem to have experienced similar things, as for instance The Cube suits Sundays at 7pm better than Saturdays at 9:15pm, so whilst it was getting low-4s in the Sunday slot, it would probably get c3.5m in the Saturday 9:15pm slot with a normal lead-in, but the BGT lead-in boosted it by about +20% (a typical BGT/TXF audition lead-in boost) to its typical Sunday levels. Same goes for TMO which would probably have got c4m in a post-9pm slot, but BGT boosted it to the high-4s (although the very late finish for the last episode dented it further). So it looks like whilst BGT is boosting these shows, the boost is being cancelled out by the shows airing in slots that don't suit them.
Quote:
“Excluding the +1 argument, it's worth remembering that adverts on commercial channels dent the programme's averages by about 3-6%, so commercial channels are already at a disadvantage in terms of the reported overnights if people want to know how many viewers actually watched the programme content itself (obviously advertisers themselves are more interested in the ad breaks bit of the breakdown though). For example, the difference between TVUK and BGT last night was small enough that the 0.4m difference literally would've come down to the fact that one channel was airing adverts and the other wasn't. So overnights are not a 100% 'level playing field' anyway (even excluding the +1 argument) if people want to know how many viewers actually watched the content of a programme on average.”
That's why I find all this whining about a 'level playing field' so amusing from BBC supporters as the BBC already have an advantage in the overnights, so excluding +1 only tips the scales even further in their favour. I think in the official ratings BGT might just squeeze ahead of The Voice even without +1 because of the adverts dragging down its overnight.