I guess bbc George won't be drawing attention to audience shares today...
While The Voice might have picked a bad weekend to describe itself as the biggest show on tv, I don't think BGT should do it this week either! There's not enough to suggest a trend yet, so it could easily change this weekend. ITV/Cowell will probably just be relieved The Voice has stopped growing.
As for some figures posted, The Voice Us didn't vary much in season one for the live shows - although it didn't grow either and had a good lead-in. And the 40% this year wasn't an overnight drop when the live shows started, it was over 7 weeks of declines starting in the battle rounds.
X Factor series 4 dropped early in the lives largely due to missing a week for the rugby world cup then some very early (one at 5:30) starts head-to-head with Strictly.
While The Voice might have picked a bad weekend to describe itself as the biggest show on tv, I don't think BGT should do it this week either! There's not enough to suggest a trend yet, so it could easily change this weekend. ITV/Cowell will probably just be relieved The Voice has stopped growing.As for some figures posted, The Voice Us didn't vary much in season one for the live shows - although it didn't grow either and had a good lead-in. And the 40% this year wasn't an overnight drop when the live shows started, it was over 7 weeks of declines starting in the battle rounds.
X Factor series 4 dropped early in the lives largely due to missing a week for the rugby world cup then some very early (one at 5:30) starts head-to-head with Strictly.






Puts on tin hat and waits