Originally Posted by JustArun:
“I think the potential is there for that song to be a big hit...but the backlash from the radio will really stop it from achieving its full potential unless they somehow reverse the whole situation and jump on the AB bandwagon again if that was to happen I hope it's capital, after all they were responsible for SWY going to number 1.”
Forget Radio. It's not that important really, she needs to do a nightclub tour with the song as the focal point & give it a supercreative video. Something a bit Gaga, a bit unexpected and out there.
She'll still be able to get a good deal of promo for what should have been the lead : T4otb, Daybreak, chatty man, Jonathan ross, Paul ogrady or Graham Norton, at the very least she could hammer the promo like Joe McElderry did - show up everywhere.
The thing is that in the past she's been able to do moderate promo because of radio and the calibre of promo. Quality over quantity. She doesn't have that luxury anymore - go Gaga. Show up all over the place relentlessly hammering home the song/album. From daytime tv to shopping centre gigs and selling a tragic story to a magazine.
Publicity is easy, she just has to work harder than ever now.