Originally Posted by friendlyguy2:
“There's definitely not something quite as right with this series.
Last night seemed a bit of a damp squib to say the least. I still don't know how Ricky's Team lost. The video from the other team that won was quite over-rated it looked a bit like a cross between Disco 2000 from Jarvis Cocker and a spoof video of how to keep fit.
Above all else though why would you need to know how to attract people to watch a keep fit video in order to know how to get on in business or have an idea for a business venture?
I wonder how much input Lord Sugar had into this week's task he looked quite unenthused and seemed to run out of anything to say in the boardroom with both teams and when he fired Duane. The concept was strange there are numerous keep fit dvds and promotional offerings already in existence many of which have been produced by people who actually know something about keep fit. I've never heard of self defence moves being related to keep fit.
The whole thing was a huge anti-climax.Neither video was particularly appealing and the level of involvement by team members in both tasks was negligible in terms of the eventual outcome. The companies they visited to pitch their videos to seemed as equally turned off by the whole thing.
There is no real market or space for people to produce something different to LA Fitness or other fitness gyms or companies involved in this kind of thing. It's one thing to get the contestants to cook sausages or produce sauces etc. but what would any of them really know about fitness etc.?
Will a future task also involve teaching a new kind of training to under 16 aspiring footballers in the hope that it might lead to England winning the world cup? How about a task involving writing some pop songs for music industry bosses?
In order to keep hold of the viewers with different tasks the Apprentice appears to be veering into areas that are irrelevant to the actual objective of the show and which no contestant is likely to succeed in.
This was a badly thought out task and consequently I'm not really sure that anyone including Duane should have been fired this week.”
It's not the first time where neither team did particularly well making a video. Stephen's team won because Virgin liked their idea's potential appeal to familes with children. Ricky's team lost because their video didn't match what they said they were selling. But they certainly weren't selling a fitness video, they were selling an exercise class licence.
As for there being no market or space for gyms like LA Fitness to introduce new exercise products, any gym that stands still will go out of business. They have to bring in new ideas to retain members and get new ones. Certainly the teams aren't experts in fitness, but both teams had access to a fitness adviser to help them and it was mainly about the style of exercise anyway. This is nothing new though. In the past they've had to design all kinds of random products with no expertise to back it up. Ultimately they are all branding exercises. They choose different industries and market sectors each series to liven things up. The products they produce aren't real, so practical considerations can be put to one side.
I think some people take The Apprentice far too seriously. The teams are set a series of practical tasks and judged by people in the industry on the results. Ultimately, though, it's TV entertainment. Talking about its credibility, or lack of, is just daft.
Originally Posted by syncage:
“It was a strange task... Can you really license a fitness class concept to a gym chain? Why would they pay you for an idea you came up with in half a day with no background or expertise. Wouldn't gyms just innovate their own classes?
generally to sell a license you have to have some sort of IP protection, or equipment or personnel, none of which was apparent.
Whole thing just seemed like a badly thought out excuse to get the apprentices to dress up and some free advertising for the big gyms... Virgin Active certainly managed to shoehorn in the message they are family friendly even though it had nothing to do with the candidates pitch.”
Yes you can sell a licence to an exercise class. That the gyms participated in this showed you can. Clearly in real life there are other factors at play, but protecting your IP rights to the idea is the licensing business' problem. A detail which doesn't detract from the task itself. Tasks are always simplified, you don't seriously think a creative team could come up with an idea, brand it and sell it in two days in real life do you?
Originally Posted by Agent F:
“The entire format is completely undermined by the prize. Basically what they're saying is the tasks don't mean anything, Sugar has already picked his favourites, so we're just jumping through hoops as a way of delaying the inevitable.
Now I know strictly speaking it's always been an 'entertainment show' but at least under the old format the tasks had a point and his decisions had some bearing on what had actually happened. If the winner is decided solely on the business plans it makes a mockery of the whole process.”
Why was Duayne fired last week? Was it because of his previous failures? Was he an obnoxious character that Sugar couldn't get on with? Or was he in charge of the video which led to the teams failure.
The change in prize had no effect on the result.