Originally Posted by Georged123:
“I dont think Iain said that the early slot was the only reason but it is a significant reason. I think your underestimating the importance of an early slot after the clocks move forward. A 28% share a couple of months ago would have got 6.5m, so that is 2m viewers lost.
If X Factor returns in mid-August in a 6:30pm slot then I think yoiu can knock at least 1.5m off what it gets usually at 8pm.”
“I dont think Iain said that the early slot was the only reason but it is a significant reason. I think your underestimating the importance of an early slot after the clocks move forward. A 28% share a couple of months ago would have got 6.5m, so that is 2m viewers lost.
If X Factor returns in mid-August in a 6:30pm slot then I think yoiu can knock at least 1.5m off what it gets usually at 8pm.”
I often wonder if TXF doesn't do so well that Cowell might cancel it as he seems to be in America most of the time. He has been rattled over the last 12 months: Red or Black stiffed, TXFUSA didn't do that well, TXFUK lost 2 million viewers and BGT had a relatively poor start. However, whatever happens he will be a very rich man and ITV have been glad of his services, as BGT and TXF have delivered ratings not seen since the eighties.




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so far BBC PR have resisted that little nugget (to continue the poultry theme)